We all know the marketing fundamentals: people buy from people, strive to create relationships, etc. But in today’s digital era, marketing is a bit more complicated. There’s all sorts of data and tools out there that we can leverage to really level up our marketing efforts. The tricky part? Knowing how to use the data to increase ROI.

One this episode of the 1 to 10 podcast, I invited Aurelia Flores, Co-Founder of Athena Digital Media Group, on the show to talk through some of those tools and how you can use them in a practical way to improve your marketing efforts and grow your business. 

We covered topics like: how data has impacted traditional marketing metrics, what it takes to get a new client in this digital age of marketing, and practical steps you can take right now to use these tools to grow your business.

25: How Data and AI Can Help You in Marketing w/ Aurelia Flores

1 to 10? Try 0 to 20.

At least, that’s what AJ Bruno drove TrendKite to do before it sold for $225 million. Now, as founder and CEO at QuotaPath, AJ is implementing everything he’s learned from operating a crazy-successful startup.

In this episode, AJ gives us the inside scoop on what characteristics a startup’s first hires should possess, how to create leaders, and more.

26: Turn Your Startup’s First Hires Into Champions And Top Lieutenants w/ AJ Bruno

Business opportunities come and go.

Financial hardships creep up and eventually pass.

One constant through all of the ups and downs you can always count on?

Strong relationships.

That’s what helped Tim Reilly successfully navigate the rough waters of the American recession. His Bluetooth software company at the time, Stonestreet One (now Qualcomm), took plenty of hits when the market crashed. Now, he has started a new venture called T2 Labs based on the success he achieved with his first software company.

In this episode, Tim fills us in on how his business model was able to survive the recession and spawn a new opportunity.

27: The Best Ways to Build Strong Industry Relationships w/ Tim Reilly

No one cares about you as much as you do.

(Well, maybe your mother, but that’s beside the point.)

This assertion rings especially true in sales and marketing. To go from $1M to $10M you’ll need to realize that prospects don’t care about your product; they care whether or not you can help them solve their problem.

Ray Mottier, CEO and co-founder of Operatix, delves into this idea while revealing his top four ways of increasing pipeline and accelerating sales. In this episode, we cover account-based marketing techniques, marketing automation, and more.

28: 4 Ways to Accelerate Sales and Increase Pipeline w/ Ray Mottier

1 to 10 is a podcast dedicated to sharing the stories of B2B tech companies that have scaled, or are currently scaling, from $1M to $10M and beyond. Listen in as Eric Sharp, the Founder of ProtoFuse, interviews leaders of B2B Technology companies about the strategies and tactics used to grow from small to mid-size, catapulting their companies to the next level. Whether you want to learn more about building a world-class team, or you’re looking for creative and effective sales and marketing techniques, this show is for you.