Digital marketing (數位行銷)、Customer-centered (以客戶為中心)、Data-driven (數據驅動) 這些近年來熱門的行銷概念到底是什麼? 為何聽起來朗朗上口的概念，但實際上很難落地？為何組織間的橫向整合對行銷很重要？要如何在大型企業裡透過團隊協作和批判思考等心態去建立在自己在職場的不可替代性？

這集節目我們邀請到Sharon 翟翎琇，她畢業於西北大學整合營銷研究所，曾於 Gap 服飾集團旗下的女性品牌 Athleta 擔任首席行銷組合分析師，現任UBER Regional manager，負責美國、拉丁美洲與印度的行銷業務。

在這集節目中，Sharon 除了分享在美國數位行銷的秘辛，她也將藉由個人在產業裡的學習和經驗，告訴大家如何找出自己的熱情與職場定位、設立職涯目標。

Sharon Chai - From retail to tech industry: building the credibility and exploring the possibility in digital marketing

In this episode, we invited Sharon Chai, a Marketing Analytics graduate from Northwestern University.  She is currently the Regional Manager at UBER, and is responsible for overseeing digital marketing for the US, Latin America, and India. Her former position was the Analytics Lead at Athleta, a women’s apparel brand under Gap, Inc.  

Sharon shares her experience about why horizontal collaboration in the organization is especially important for her as a digital marketer, and what are the challenges for her to achieve the goal of “Customer-centric and Data-Driven” in the field of digital marketing?

“Life is about opening your heart, having it get stone on, and having the courage to do it again”

Sharon shares with us her experiences and the secrets of succeeding in digital marketing as well as her personal journey of exploring her career passion and setting the right goal.



製作人/Producers：Tai Tsao, Yiying Chen, Jane Shih

主持人/Host：Yenting Chang

同訪成員/Co-host：Jean Wang, Olivia Lin

剪接/Editor：Elisa Chang, Lily Ho

文字紀錄/Transcript：Rae Chen, Lily Hsu, Joy Kao

視覺設計：Anna Liu

社群行銷/ Marketing：Rafeni Lee, Rae Chen

「被指派任務，我一定會去問是不是還有更好的解法」 - 專訪美國數位行銷分析師 Sharon 翟翎琇

我們站在哪裡，會走到哪裡，取決於我們用什麼角度看自己、與整個產業。從全球產業的版塊來看，台灣處於 iPhone 與 Android 供應鏈相對末端的位置。
這代表台灣就沒機會了嗎？
當然不是。

新的一集，我們邀請美國西北大學法學碩士畢業，擁有美國紐約州與台灣律師執照，現任明日科技法律事務所主持律師、AppWorks法律及公共政策顧問的琍瑩，與我們分享她如何以法律協助科技新創，並為台灣的科技新創創造嶄新一頁。

製作人/Producers：Jane Shih, Yiying Chen, Tai Tsao
主持人/Host：Jean Wang
同訪成員/Co-host：Tai Tsao, Rafeni Lee, Yenting Chang
剪接/Editor：Elisa Chang, 
文字紀錄/Transcript：Yenting Chang, Jane Shih, Joy Kao, Lily Ho
視覺設計：Anna Liu
社群行銷/ Marketing：Julia Liu, Rae Chen, Anna Liu, Rafeni Lee,

我要利用「社群」幫助新創團隊建立「法律」觀念-  專訪AppWorks 法律及公共政策顧問王琍瑩律師

In this episode, we invited GM -  Sr. QA Program Lead, Lisa Lee to share her experiences with us. She will also introduce QC | CI | CD | CT | Robot Framework those common topics in software engineering with a flow of easy words. If you’re an engineering relative career, you must not miss this episode.

從小在台灣，畢業工作一陣子以後才前往美國的她，擁有資工學歷、PMP證照、敏捷證照。這次訪談中她不但會談到她的經歷更會以淺顯易懂的方式跟大家介紹 在軟體工程的討論中時常被提及的：品質保證（ QC ）、持續整合 ( CI ) 、持續佈署 ( CD )，同時也會介紹其中一個測試常使用的框架—Robot Framework。若你是技術背景，不可錯過這一集的20–20 women lead podcast ！

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本集節目製作團隊
製作人/Producers：Jane Shih, Yiying Chen, Tai Tsao
主持人/Host：Lily Hsu
同訪成員/Co-host：Yiying Chen, Tai Tsao
剪接/Audio Editor：Lily Hsu, Elisa Chang
逐字稿紀錄/Transcript：Jane Shih
中文摘要校稿/Chinese Translation Proofreading：Joy Kao
社群行銷/Marketing： Rae Chen, Tai Tsao
視覺設計/Marketing Designer：Yiying Chen

20-20 Women Lead Podcast

Lisa Lee, never limit yourself regardless of your title

Women Who Code is a global non-profit organization dedicated to inspiring women to excel in tech careers.

「被指派任務，我一定會去問是不是還有更好的解法」 - 專訪美國數位行銷分析師 Sharon 翟翎琇

20-20 Women Lead Podcast

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