Name: The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov by 2X eCommerce
Duration: 51 min 31 s
Description: Lachezar Voynov, founder of LJV Media, has been leading brands to success on Meta with ad strategies that prioritize audience relatability and story-driven content. His agency’s success is built on innovative approaches to ad creative, as well as a commitment to understanding each client’s unique goals and customer profiles.

On today’s episode, Kunle is joined by Marius Laza, the CCO (Chief Customer Officer) at Tidio, a customer experience platform that serves over 300,000 eCommerce merchants globally, most of which are on the Shopify platform. Marius shares insights on how eCommerce businesses can leverage live chat and chatbots to improve their customer experience, drive sales, and increase customer loyalty.

The conversation starts with Marius discussing how Tidio's live chat and chatbot software can help eCommerce businesses improve their customer service by freeing up time for their customer support teams. This, in turn, allows them to focus on more complex queries and increase customer satisfaction. Marius also highlights how Tidio's Magic Wand feature can normalize any customer service tone of voice, which is especially helpful for companies with offshore resources.

The discussion then moves on to how live chat can help with lead generation. Marius shares how Tidio's support team has been able to identify leads and send them to the sales team, resulting in increased sales. He also emphasizes that live chat is one of the most underrated customer acquisition channels and that eCommerce brands should not delay instant gratification for customers who are ready to buy.

Kunle then asks Marius for his advice on how eCommerce brands can navigate growth through customer success in 2023. Marius recommends that companies focus on turning high-intent traffic into buyers by triggering the right chatbot at the right time. He notes that it's not about bringing more people to your website, but rather bringing the right people and leveraging technology in the right way to get the job done.

Overall, this episode is a must-listen for eCommerce business owners and marketers who want to improve their customer service, increase sales, and build customer loyalty. Whether you're new to live chat or an experienced user, Marius's insights and recommendations will provide valuable takeaways for your business.

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SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

SE8 EP06: Future of eCommerce Success: How AI is Revolutionizing Customer Experience w/ Marius Laza

On today’s episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands.

On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean Caffeine and Clean & Pure.

Kunle bares the good, the bad, and the ugly in the process of growing a business or a company, from an investment that didn’t come through and to knowing more about their own company. They did process analysis, customer research, and finance which is building a good relationship with their banks and suppliers.

It’s an interesting episode as you’d hear Kunle talk more about what Octillion has been doing to grow, their in-depth look into Octillion and their acquired companies as well as its customer research and finance perspectives.

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. 

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

S08 EP07: The Power of a Brand-First Strategy: Our Journey After Acquiring an Amazon-First Business

On today’s episode, Kunle is joined by Parker Olson, Founder of Forij, a healthy and sustainable granola and meal bar infused with mushroom’s brain and body benefits.

Parker Olson’s love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., but none made him love to take it every day because of their taste so he did his own decoctions. He researched, joined their local mycological society, and worked with a chef until he created something that he loved.

After finding himself joining a startup conference, Parker found himself an investor but challenges do not end after getting funding. As he mentioned, they are “taking it day by day.” He also identified three challenges with customer subscriptions, one of which is very interesting.

It’s an insightful episode as you’d hear Kunle and Parker talk more about Forij’s successes and challenges, the importance of customer feedback and running market tests, as well as making sure to get the packaging, pricing, and placement right.

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

S08 EP08: Fungi to Functionality: How Fōrij's Mushroom-Powered Granolas are Elevating Breakfast

On today’s episode, Kunle is joined by Kristel de Groot, Co-Founder & CMO of Your Super, a plant-based brand 

Kristel and Michael, her partner in life and business, met as young athletes, playing tennis. With their vibrant energy and youth, they were able to get scholarships and travel to play. However, this changed when Michael was diagnosed with cancer at the age of 24. With her knowledge in nutrition and inspired by a movie, Kristel went on to learn more about plants and how they can help our bodies fight off the cancer gene and reduce the risk of having one.

Knowing only a little about eCommerce and the market, Kristel and Michael joined a summit in Ireland and were able to get the attention of an investor who would usually invest in tech brands but became interested in their products. With an upcoming book, Kristel aims to share how we can change our lives by eating superfoods and integrating them into our lifestyles.

It’s an inspiring episode as you’d hear Kunle and Kristel talk more about their journey starting Your Super, product sourcing, Kristel’s new and upcoming book, supporting women, and getting into D2C and retail.

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

SE8 EP09: Your Super: How Kristel Built one of the world's biggest DTC plant-based nutrition brands

On today’s episode, Ali Rose, Co-Founder & CEO of Genusee, a sustainable and economic eyewear brand and eyeglass frame manufacturer.

Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she realized that making an impact doesn’t need the right place but the right way of doing things that benefits not only one, but all.

Ali Rose had a total turnaround from being a designer of fast fashion to becoming a certified B Corp and named as 1 of 56 brands changing the face of American fashion by Vogue. From its suppliers to the board of directors and employees, Genusee reaches out to women, at-risk youth, formerly incarcerated people, homeless individuals and people from minority groups. With the impact of Genusee’s product to the environment and to its community, Genusee is leaving no stone unturned.

It’s a compelling episode as you’d hear Ali Rose talk more about the impact of fast fashion on our planet, building a business that is good for humans and the environment alike, what a B Corp is and what it stands for, how Genusee set up its company to qualify as a B Corp, and concrete plans and steps to implementing a social and environment-friendly changes to your own organization. 

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

SE8 EP10: B-Corps: Redefining Capitalism w/ Ali Rose VanOverbeke

On today’s episode, Kunle is joined by Lucas DiPietrantonio, Co-Founder & CEO of Darkroom Agency, a digital marketing firm taking on unique and progressive growth strategies for B2C brands and startups.

Being an entrepreneur and investor in a lot of startups himself, Lucas and his best friend and cofounder, Jackson, started Darkroom Agency. Helping a lot of startups and young brands, Lucas was able to compete with well-established and larger marketing agencies with the understanding that brands and their creatives have a powerful impact on its consumers.

While looking and understanding data is important, what to do with it makes the difference. Darkroom Agency has transformed businesses by looking into each of them with curious and fresh eyes, understanding and solving problems that are unique to each business, to each industry and utilizing technology, not just to ride the waves but to create it.

It’s an interesting episode as you’d hear Kunle and Lucas talk more about new perspectives in marketing, building communities, Lucas’ take on influencer marketing and the era of social media as advertising platforms.

-----------

SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

SE8 EP11: Rewriting the DTC Playbook with a Progressive Growth Methodology w/ Lucas DiPietrantonio

On today’s episode, Kunle is joined by Nirav Sheth, Founder & CEO of Anatta, an eCommerce agency that partners with DTC brands with a focus on UX design, research, and optimization to maximize a brand’s growth potential.

Nirav Sheth sees Anatta as anti-agency. While agencies provide the only people needed by a company, Anatta goes all-out by providing their whole team. While other agencies may not know it but billing by hours sometimes shifts the focus of the agency from providing quality service to mere revenue.

Anatta works with top brands like Athletic Greens, Rothy’s, True Botanicals, M.Gemi, and a lot more. The secret to the success of Anatta is no secret at all – quality consumer experience. Anatta’s work on the flow of the design and speed of a brand’s website is just a foretaste of what else they could help with a brand.

It’s an insightful episode as you’d hear Kunle and Nirav talk more about different points of growth potential using design, the efficiency, and effectivity of storytelling and authenticity in marketing a brand and understanding human psychology in relation to UX design planning and creation.

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

SE8 EP12: Lessons Learnt from Helping Scale Athletic Greens, Dollar Shave Club, and 100+ DTC brands

On today’s episode, Kunle is joined by Wayne Richard, Partner, and Managing Director in the USA of Bean Ninjas, an accounting firm helping eCommerce scale.

“It was about building relationships.” Wayne’s success in life comes down to his roots. When faced with an option between relocating with his family or severance pay, he took the severance pay and decided to build his own accounting firm but when it was picking up, it took his time from his family which led him to seek out accounting spaces with a business lifestyle that is family-centered.

Bean Ninja, an accounting firm where Wayne found the work lifestyle he was looking for as well as seeing an opportunity to share his strengths for the company. Wayne shares some of the company’s best practices in helping eCommerce companies scale efficiently.

It’s an insightful episode as you’d hear Kunle and Wayne talk more about profitability, growth, and efficiency, the best practices and common mistakes in scaling, unit economics, and choosing the right fintech product for your company. 

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

SE8 EP13: How to Build a Financially-Sound eCommerce Business w/ Wayne Richard

On today's episode, Kunle Campbell dives deep into the topic of rewriting your growth story in the ever-changing world of e-commerce. He highlights the challenges faced by businesses, such as declining order volumes and stagnant growth, and emphasizes the need to dig deep and find new strategies to overcome these hurdles.

Kunle introduces the concept of the ideal customer profile, urging listeners to approach their businesses with a blank canvas mindset. By asking the right questions to existing customers, lapsed customers, and potential customers, businesses can uncover the motivations that drive purchases and convert them into tailored benefits and individual funnels.

To illustrate this approach, Kunle presents a hypothetical example of a brand with a pocket muscle massager. He explains how identifying target groups, such as combat sports enthusiasts, triathletes, and office professionals with neck and back pain, allows businesses to refine their marketing efforts, work with creators, and create landing pages that speak directly to these specific audiences.

Throughout the episode, Kunle stresses the importance of staying agile and leveraging the power of data to reshape the e-commerce funnel. By adopting this strategy, businesses can maximize conversions, scale their operations, and rewrite their growth stories in 2023.

In the next episode, Kunle will be joined by industry experts to explore the elements that make an e-commerce landing page effective, providing listeners with valuable insights to take their businesses to new heights.

Don't miss out on this opportunity to transform your e-commerce business. Tune in to the podcast and learn how to rewrite your growth story from the expert himself, Kunle Campbell.

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SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. 
Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. 

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

SE8 EP14: How to Rewrite your Growth Story through Siloed eCommerce Funnels w/ Kunle Campbell

On today’s episode, Kunle is joined by Leonardo Caracas, Partner at Jump Ventures, an incubator and VC holistically supporting companies to scale from $1 million to $10 million in revenue.

When Leonardo got tired of working in the corporate world, he turned his attention to entrepreneurship. He contacted his university friend, Rafael, who was working then in Brazil with a startup called Gocase. Leonardo’s love for adventure carried on to his career. Fast forward to five years, Gocase already is in the international market and in addition to it, they also have Jump Ventures.

Jump Ventures is a mix of incubator and venture capital which sets them apart from other similar companies. They help companies from start to planning and achieving their growth plan which is a sustainable strategy for growth. While there is no one-size-fits-all strategy for brands, Leonardo shares how Jump Ventures were able to achieve growth for every company they work with.

It’s an insightful episode as you’d hear Kunle and Leonardo talk more about what Jump Ventures is and does, growth methodology, demand generation, the importance of testing, and what a magic number means.

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SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd
The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. 

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

SE8 EP15: The Art of Scaling: Inside Leonardo's Strategy for Scaling eCommerce Brands to 8-Figures

Lachezar Voynov, founder of LJV Media, has been leading brands to success on Meta with ad strategies that prioritize audience relatability and story-driven content. His agency’s success is built on innovative approaches to ad creative, as well as a commitment to understanding each client’s unique goals and customer profiles.

The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell

The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov

2X eCommerce

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