Influence: The Psychology of Persuasion, Revised Edition

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The widely adopted, now classic book on influence and persuasiona major national and international bestseller with more than four million copies sold!In this highly acclaimed and nbspNew York Times and nbspbestseller, Dr. Robert B. Cialdinithe seminal expert in the field of influence and persuasionexplains the psychology of why people say yes and how to apply these principles ethically in b

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