Name: Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2) by The Accidental Marketer Podcast
Duration: 18 min 51 s
Description: In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills. Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting.

In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble's enduring success in the face of fierce competition from Amazon. The trio dives into what makes Barnes & Noble stand out in an age where traditional bookstores often struggle.

B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

The electric vehicle (EV) market has hit a speed bump, catching the attention of marketing leaders seeking insights into the uneven trajectory of industry advancements. Mary, Sean and Tom explore the nuances of slowing EV sales, using a strategic marketing lens to extract valuable lessons for businesses launching new platforms.

How to Prepare for When Innovation is Actually Slower Than Expected

In this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s subscriber surge, Mary delves into Taylor Swift's IP mastery, and Sean explores Barnes & Noble's return to intimacy.  All 3 cases come with a full discussion of the learnings and implications for B2B marketers.

What B2Bs Can Learn From 2023’s Top Marketing Stories

In this podcast, Mary, Tom and Sean share insights from their 25+ years of successful workshop facilitation – a key skill that the best marketing leaders have.  In part 1 of this 3-part series, they explore the key elements that make cross-functional and customer brainstorming workshops effective.

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)

In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the strategic decisions behind spending $6.5 million for a 30-second Super Bowl ad, exploring the valuable B2B lessons hidden within the glitz and glamour of the game’s mostly B2C ads.

What B2B's Can Learn from This Year's Best Super Bowl Ads

In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills. Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting.

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)

In this podcast, Mary, Tom, and Sean draw from their extensive experience of over 25 years in successful workshop facilitation, a crucial skill for top marketing leaders. In this episode, they delve into the third part of their 3-part series, offering insights to transform workshops into impactful change initiatives.

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)

In this episode, we delve into the far-reaching implications of Ozempic, a weight loss drug originally designed for diabetes management, and its potential impact on B2B businesses across various industries. Join us as we explore how this medical breakthrough is reshaping consumer behavior, healthcare trends, and industry dynamics.

Is Your Business the only B2B Immune to Ozempic’s Impact?

In this episode, we delve into the fascinating world of trend prediction and how our analytical tools have helped us foresee significant industry shifts. Our discussion revolves around three key predictions we've made, the tools that facilitated these insights, and the outcomes that validated our forecasts.

Can These Strategic Marketing Tools Help Your Team Anticipate The Future?

In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and understanding market trends and their implications. Our discussion revolves around notable predictions we've made using our analytical tools, emphasizing both successes and challenges in forecasting.

Boost Your Business Strategy with the Magic of Predictive Tools

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)

The Accidental Marketer Podcast

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