@taraamackey is a number 1 best-selling author, a musician, influencer, blogger and entrepreneur. Tara has over 460k followers on Instagram and talks us through Instagram’s role in her career. 

Tara was born a ‘crack baby’ and up until the age of 24 was on 14 different types of prescription drugs.

Against the odds Tara has created her dream career where she gets to develop and share all of her many talents with the world.

Tara talks about the skills she is grateful she learned and her tips for brands and influencers when it comes to social media and Instagram.

This episode goes deeper than any previous episode and is a raw look into Tara’s inspirational journey.

The show notes to this episode are:

[1:45] Tara'a Introduction
[2.30] Tara’s background story and her career journey
[7.30] The relationship with Tara’s http://theorganiclifeblog.com/ & her turning point
[9.45] The role of social media in Tara’s career
[11.30] What social media means for Tara now in her life and her career
[12.15] Tara’s skills she learnt early on that aid her in her career now
[12.45] How Tara creates content & her social media strategy
[18.00] The new features on Instagram and how they can help audience connections
[19.00] Tara’s tips for influencers and brands for how to succeed on Instagram
[20.45] How Tara balances all the different aspects of her career
[23.15] How to use the ‘WILD method’ to overcome bad habits and bad social media habits
[27.00] Creating boundaries for social media and the addictive risks of social media
[30:30] Tara reccomends the book ‘The Principles’ by Ray Dalio


The link to buy Tara’s new book Wild Habits is: https://www.amazon.com/WILD-Habits-Unlock-Improve-Release/dp/1590794451 
Tara’s Instagram is: @taraamackey

Tash and Viv’s Instagrams are @tastefullytash and @vivconway_
For more information on how to leverage Instagram for your personal brand or business visit www.acethegram.com

Tara Mackey

From Rock Bottom To Dream Career: How Instagram Helped Tara Mackey Create Her Dream Career

The Top 4 Influencer Marketing Mistakes and How To Avoid Them

This episode of the Ace the Gram Podcast episode goes over the top 4 mistakes brands make in influencer marketing and how to avoid them.

Influencer marketing is one of the most powerful marketing techniques available. 
It is constantly evolving and getting more advanced. 

Many brands have been ‘burned’ by influencer marketing campaigns that haven’t generated the results they were after or many brands are too intimidated to know where to start.

Viv and Tash break down the top mistakes they’ve seen from being influencers, designing influencer campaigns and being the brand pitching influencers to be a part of their campaign.

Viv and Tash go over some of the following key points:

-The difference between influencer marketing and influencer advertising
-Why it’s a good thing the number of influencers is growing
-How to find the right influencers for your campaign
-The difference between a micro and macro influencer and the different types of influencer campaigns
-The difference between a content creator and a person with an audience and why it matters
-What makes the best brand ambassadors

Show Notes:

[2.00] Why influencer marketing is powerful
[3.35] Mistake 1: How companies don’t define their campaign objectives and how to overcome this
[4.00] The different types of objectives brands have for influencer marketing
[4.40] The difference between influencer marketing and influencer advertising
[5.35] How Jake from @coconutbowls works with influencers for ‘content'
[5.50] How Hannah from @realradfood and Kayla from @tribeskincare work with influencers for sales
[6.05] Mistake 2: Not choosing the right influencer for your brand and how to choose the right one
[6.30] Why it’s a good thing the number of influencers is growing
[7.20] How to find influencers for your campaign
[7.50] How to find authentic followers on Instagram
[10.45] How Kayla from @tribeskincare finds the right influencers for her brand
[11.25] The difference between a micro and macro influencer and the different types of influencer campaigns
[12.25] How to run a micro influencer campaign
[12.50] How to run a macro influencer campaign
[14.44] Why micro influencer campaigns should be breadth over depth
[16.45] How to use influencer marketing with a boring or ‘left field’ product
[17.40] Mistake 3 - Poor communication with influencers and how to change this
[18.40] The difference between a content creator and a personality and why it matters
[20.00] Why you should use stories for influencer campaigns
[22.45] Examples of good and bad brand communication with influencers
[24.34] What makes the best brand ambassadors
[26.34] How to start relationships with brands as an aspiring influencer
[27.00] Why every influencer needs a media kit and how to make one
[28.00] Mistake 4 - Neglecting pre and post campaign systems and how to change this
[29.45] Why you should never dictate an influencers caption as a brand
[33.00] Recap on the 4 mistakes brands make in influencer marketing

The Top 4 Influencer Marketing Mistakes and How To Avoid Them

Instagram specialists Tash and Viv discuss the part having a 'long-term focus' has on creating a successful Instagram account.

Show Notes:
[1.30] The importance of playing the ‘Long Game’ 
[4.15] The difference between starting a business in the past and starting one now and what that means for setting yourself up for success
[5.00] The importance of building trust and reputation for your brand 
[5.25] What happens when you don’t have an online presence or if you don’t prioritise it
[5.45] Why having social channels now is as essential as having a website for your brand
[6.00] How you’re creating the reputation for your brand
[7.25] How to make Instagram part of your business instead of an afterthought
[8.15] How to build an audience first and become socially oriented for your brand
[8.45] How to create audience ‘buy in’ before launching
[10.00] The first thing you should be doing when you start a business
[10.10] Rata from @baypicnics 
[10.30] How Hannah Mellsop from @realradfood credits her business to Instagram
[11.20] Hannah’s podcast episode about using Instagram to start her business: https://itunes.apple.com/nz/podcast/utilising-instagram-to-start-a-small-business/id1351123456?i=1000403177295&mt=2
[12.30] Kayla from @baybrows and how she is booked out from her 1000 followers
[13.15] How Kayla Itsines built her brand on Instagram and the importance of multiple touch points
[14.30] Building goals and a vision for your brand or personal brand on Instagram
[15.30] Why you’re setting yourself up for the future by starting prioritising social now
[15.45] Ways for influencers to action playing the long game
[16.00] Why you should start a new account for your brand, not invade your existing Instagram account
[17.00] Why you always overestimate what you can do short term and underestimate what you can do in the longterm
[18.15] How becoming long term focused has changed our business
[19.15] How to avoid selling out too early as an influencer
[20.00] How to avoid early financial temptation to sell out
[20.30] Why it’s important to pick a specific niche as an influencer
[21.00] How to create value as a brand and why it’s important to play the long game as a business
[21.40] Summary of the key points of today’s podcast

What No One Tells You About Instagram Growth

Forbes '30 under 30’: Motion Sickness’ Sam Stuchbury Shares The Secret To World Class Content

Sam Stuchbury, the Kiwi creative director and founder at https://motionsickness.co.nz/ shares his secrets to creating and producing world class social media content.

Sam covers:
The process from how to come up with a great idea to executing it
The lowdown on Generation Z and why they’re important to the future of marketing and social media
The top things to avoid in social media content/ads

Shownotes:


[2.02] Why creative is important 
[2.55] How you create an ad that both performs but is interesting to the viewer
[3.50] NZ Avocado and the strategy behind their content 
[4.50] Where ideas come from and how Sam’s advice for how he comes up with the best ideas
[6.00] What ideas haven’t worked 
[6.30] Why testing is important
[7.15] How and why to change content to suit each social platform
[8.30] Sam's thoughts on Youtube and the future of ‘long form’ content
[9.35] The Scapegrace campaign and content: https://motionsickness.co.nz/work.php#scapegrace
[11.30] The start to finish process for a content campaign
[13.00] Sams thoughts on the future for social media content
[13.45] Facebook shows: Lewis Howes new talk show on Facebook Watch
[14.55] How Vogue has embraced social media and started more editorial content e.g. their celebrity questions
[15.55] Sam’s favourite Youtubers: 
Casey Neistat (https://www.youtube.com/watch?v=jG7dSXcfVqE&t=7s)
Sailing the Vagabonde (https://www.youtube.com/channel/UCZdQjaSoLjIzFnWsDQOv4ww)
John Olsson https://www.youtube.com/user/JonOlssonVideoBlog
[17.30] Tash’s favourite wedding video on Youtube: https://www.youtube.com/watch?v=lbHVpZ98vBo
[18.35] The importance of picking a niche 
[20.50] Sam’s thoughts on generation Z and the impact they will have on marketing
[23.00] Why authenticity is important to generation Z
[24.25] How brands can market to generation Z
[25.46] Kendall Jenner Pepsi commercial: https://www.youtube.com/watch?v=uwvAgDCOdU4
[26.50] How to have an eye catching ad/content without being too controversial 
[28.20] How to get ideas across the line that don’t get direct revenue return 
[32.23] How to avoid ad ‘propaganda
[34.50] Sam’s 5 tips for creating content for Instagram
 
For more on hosts Tash @tastefullytash and Viv @vivconway_ check out www.acethegram.com

Forbes '30 under 30’: Motion Sickness’ Sam Stuchbury Shares The Secret To World Class Content

@Tobi_pearce is the CEO of Sweat and the fiance to female fitness sensation Kayla Itsines. Along with Kayla, Tobi has built the largest female fitness community in the world.  

Tobi talks to us about how he built their fitness empire and his tips for using Instagram for marketing.  

Show Notes:

[1.40] Where Tobi would be without Instagram
[2.20] How Tobi & Kayla got started and the background on their journey
[4.00] Why Kayla and Tobi created BBG (bikini body guide)
[4.45] The turning point for the business
[5.55] Why Tobi thinks their fitness companies succeed over other fitness companies
[7.34] How Tobi and Kayla created such a high quality product
[8.15] The part 'before and after' pictures play in the business 
[9.30] The importance of qualitative feedback 
[11.00] How Sweat encourage building their communities
[12.32] The mistakes Tobi sees other companies making on social media
[14.40] Why going deeper with your audience is more important than wider
[14.50] The impact of Instagram's changes to the way Tobi uses the platform
[16.50] The consistency to how Kayla’s Instagram grew to 10 million followers 
[17.20] How Instagram fits into the business’s marketing mix
[19.15] Tobi’s thoughts on running an online business vs running a traditional business
[20.28] Tobi’s tips for other brands wanting to use Instagram
[22.20] How Tobi and Kayla stay ‘ahead of the game’ in their industry
[25.30] What’s next for Sweat & the future

Links: 

Tobi Pearce Instagram: https://www.instagram.com/tobi_pearce/?hl=en
Kayla Itsines Instagram: https://www.instagram.com/kayla_itsines/?hl=en
Sweat Instagram: https://www.instagram.com/SWEAT/?hl=en
Sweat Website: https://www.sweat.com/

Tash's Instagram: https://www.instagram.com/tastefullytash/?hl=en
Viv’s Instagram: https://www.instagram.com/vivconway_/?hl=en

Ace the Gram Podcast

Sweat- How Tobi Pearce And Kayla Itsines Built The Largest Female Fitness Community In The World

No longer uploading to Soundcloud- listen on Spotify or Itunes
https://itunes.apple.com/nz/podcast/how-user-behaviour-is-changing-on-instagram-what-that/id1351123456?i=1000420055513&mt=2

Leverage Instagram for your personal brand or business with Instagram experts Tash and Viv.

Ace The Gram