This week on the show we have The Social Word Founder Lisa Maynard - Atem. What can I say about Lisa, she started out as a stylist who launched her blog and social channels to get active in a new and emerging space, a few years later she is responsible for the social channels of the most luxurious brand in the world Harrods. She took Harrods from a 0 to over 1+ million Instagram followers in her time there. Lisa has now spread her wings again and is embarking on a new chapter of her digital journey and we talk all about it.

ACR Meet The Social Word Founder Lisa Maynard Atem (made with Spreaker)

ACR Meet The Social Word Founder Lisa Maynard-Atem (made with Spreaker)

ACR Digital was founded with one simple goal in mind, to eliminate the unnecessary and focus on a simple three step strategy to develop any online business. We are specialist in customer Acquisition, Conversion and Retention.

Step 1 – Acquire 

Every business needs new customers but there is not a one size fits all approach, so we tailor make an acquisition funnel for your business. What specific niche does your product or service sit in, how do we operate in that area to get you the best cost per acquisition and the exposure.

Step 2 – Convert 

Your business exists to sell your product or service, how does your acquisition funnel affect your onsite conversion, what specific journey is your customer taking through your website, how can we get them into and out of the checkout as quickly as possible? Where are your onsite blocks, how do we eliminate these?

Step 3 – Retain

You have done all the hard work getting your new customers into the acquisition funnel, now you must keep them. What are you doing to remarket to them? How are your email flows set up? What incentives are you giving your customers to keep coming back. If you are a social brand what is your content strategy?

So how do we put these steps into action, each area has its own specific mechanics to make it work, your approach will be determined by your market.