First episode of the Startup Lab Podcast with Paolo Valdemarin and Matt Mower. About creating an accelerator programme and our experience delivering the first week.

Startup Lab Podcast s01e01

This week's episode is about the tools we use at the #startupLab to help the team understand the direction they are going in, who they are trying to serve and how to achieve that with limited resources.

Strategy on Page
Deri ap John Llewellyn Davies
http://www.amazon.co.uk/Strategy-Page-Deri-Llewellyn-Davies/dp/1908691387

Value Proposition Design
Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
https://strategyzer.com/books/value-proposition-design
https://www.amazon.co.uk/gp/product/1118968050

Impact Mapping
Gojko Adzic
https://www.impactmapping.org/
http://www.amazon.co.uk/gp/product/0955683645

MindMup
https://www.mindmup.com/


Startup Lab Podcast s01e02

In this episode: a quick review of the last week at the #startupLab, some analysis on the post brexit investment scene and a cool poker analogy.

Startup Lab Podcast s01e03

Joining us for this episode are Fahad and Gus, founders of Tomo, the startup we have selected for the #startuplab programme. 

Startup Lab Podcast s01e04

Our special guest this week is Annette Kramer for an interesting conversation around moving on from the aggressive startup "pitching culture" to an approach more based on conversations and partnerships.

Startup Lab Podcast s01e05

Adrian Austin is the special guest of this episode. From ideas to a working prototype: how does our design process work.

Startup Lab Podcast s01e06

A special episode to wrap up the first startuplab programme. Our guests today are Activate Capital founding partner Greg Rice and Tomo founders Gus Booth-Clibborn and Fahad al-Saud.

Startup Lab Podcast s01e07

Everything you ever wanted to know about applying to the Activate Capital #startuplab programme but were afraid to ask.

Startup Lab Podcast s01e08

Paolo Valdemarin and Matt Mower discuss about the selection process at Activate Capital. How do we pick entrepreneurs, what questions should you ask yourself before starting a new project or a new company.

Activate Podcast s02e01 | Are You An Entrepreneur?

Key questions for founders: why you? Why this? How story telling and quantitive hypothesis are the foundation of your strategy.

Activate Podcast s02e02 | You & Your Why: exploring business purpose, vision, and passion

Who are you going to sell to? Do they really have this problem? Why pains sells more than gains.

Activate Podcast s02e03 | Explore Customer Needs: analytical customer segmentation

Moving from your business strategy to product design using impact mapping to connect development roadmap to business goals.

Some of the things we mention in the episode are:

MindMup (https://www.mindmup.com/) - brilliant online mind mapping tool that works especially well for running impact mapping sessions

Impact Mapping by Gojko Adzic (https://www.amazon.co.uk/Impact-Mapping-Software-Products-Projects/dp/0955683645/ref=sr_1_1) - short, approachable, pragmatic volume on how to get started with the technique

Activate Podcast s02e04 | Impact Mapping: connecting value proposition to product design

With Adrian Austin we discuss the best practices and the mistakes to avoid when mapping out a digital product's customer journey.

Activate Podcast s02e05 | Customer Journey: focusing on clients goals

In this episode we discuss about the best approach to sketching the basic user interface elements of the product and how to decide which solution should be tested with actual users.

Activate Podcast s02e06 | Sketching and storyboarding: visual brainstorming.

Talking about your business is a key ability and it helps understanding your thinking process. How to structure your communication, the importance of improvisation and, as always, remember to practice, practice, practice.

Activate Podcast s02e07 | Mastering Business Conversation: how to pitch yourself & your company

What are the best techniques to build and tell your business story. What to do, what to avoid and what absolutely not to do (such as telling jokes).

Activate Podcast s02e08 | Storytelling: developing a key business skill

We are a startup studio based in London. If you want to solve a big problem, we’ll help you build a business that can do it.

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