You created an exceptional course, but it won't sell. You most likely got your marketing all wrong. And what's worse is that you market it in ways that are costing you way more money than it should.&nbsp; Tom Libelt is here to tell us how to market an online course the right way and close more clients while keeping your money in your pocket.&nbsp; Find the shownotes to this episode at activegrowth.com/sellyourcourse

Free Traffic: Your Course Marketing Sucks

Article with resources and links:  Timestamps: 00:48 - Who this is made for. 04:15 - Calculate your "runway score". 08:41 - If you have a high runway score: play the long game. 13:06 - If you have a low runway score: ​what tradeoffs to make. 17:19 - Identify &amp; take action on leverage points in your business. 21:04 - 80/20 your offers for a time of crisis. 22:33 - How to online-ify an offline business.

COVID Crisis Intervention for Entrepreneurs

Article and resources:  Timestamps: 00:33 - My experience building a business during a recession. 02:40 - Prepare to get uncomfortable. And make it count. 06:19 - Use strategic pessimisim &amp; raise your standards when evaluating new business ideas. 09:49 - The opportunities lie in counter-intuitive action. 12:59 - Now is the time to do "local good". 16:42 - My filter bubble has been doing great. Yours?

Build a Business During the Recession - COVID Crisis, Part 2

Counterintuitively, a crisis like the one we find ourselves in is the perfect time to invest in yourself and double down on your good habits. In this episode we take a deep dive into what entrepreneurs can do right now, to take care of their "basics", become more focused and more capable, and ultimately not only survive but thrive in difficult times. Links and resources: https://activegrowth.com/personal-strength/

Now is the Time to Invest in Yourself

Links &amp; resources:  Why do some businesses fold immediately when there's economic trouble, while others sail through seemingly unharmed? What strategies can entrepreneurs employ in these times of uncertainty, to not only make it through but even gain an advantage? In this episode, Shane Melaugh and Oliver Cowlishaw explore these topics.

How to Recession-Proof Your Income

Things are changing, mostly for the worse. But what can we do, as entrepreneurs, to keep the economy going and to step in with services, products and solutions where new needs arise? Times of change are always difficult, but they're also always times of great opportunity. In this episode, we discuss what such opportunities are and where entrepreneurs can step up and do their part. Blog post: https://activegrowth.com/crisis-opportunities/

New Business Opportunities that Arise from Times of Change

All about building better products & selling more of them. I specialize in a combination of market research and lean business building that has helped me create several successful ventures with zero funding.

The ActiveGrowth Podcast