Luis Gonçalves and leading business coach strategist, Geoff Hetherington, contend that in today’s ever-changing business landscape, organisations must change. In this podcast, they discuss the challenges that C-Suite and executive leaders face in adapting their organisations for digital transformation.

They explain how such a transformation super-powers businesses to interact with employees, suppliers, and clients with a greater sense of immediacy than ever before, more effectively, more efficiently, and more productively.

Geoff describes the smorgasbord of software development tools and options available to achieve this and which complements Luis’ own ADAPT Methodology™ blueprint that can be tailored to suit any shape or size of business.

From Geoff’s extensive leadership experience as a digital disruptor for a number of multi-million dollar organisations in Australia and Indonesia, you’ll learn how digital transformation helps your own become operationally smart in what is the biggest structural shake-up in the business world since the industrial era.

His business insights across the complete spectrum of business activity offer a complete understanding of how digital technology has advanced our understanding and handling of data, and how every business should be thinking in new ways of approaching and serving customers using digitalization as a means of delivering products and services to market, more quickly and more profitably.

To maximize these outcomes, Geoff explains the need for leaders to change their business model given that every year, thousands of more agile entrants disrupt and threaten traditional market share. In response, government legislation, customer behaviors, and delivery demands are continually evolving, more especially so since the Covid-19 pandemic accelerated the need for change and reshaped how our customers find and purchase from us.

If you need any further convincing that your organization should be ultra-aware to adapt and ready to design a conscious digital transformation strategy, Geoff talks about several big names that have already embraced innovation to meet the needs of their customers as part of their own digital transformations, as a result of which, their ROI has increased exponentially.

Any doubts of how and where leaders need to start this transformation are answered in this in-depth and important conversation. The reality is, before too long, even the biggest organisations won’t be able to operate in the same way as they do today.

Unless that is, they commit to adapting to and implementing agile digital transformation across their whole organisation’s structure in order to continue delivering fantastic products and services. This they can do, safe in the knowledge they can also protect themselves from the huge numbers of identifiable threats that compete with them.

Geoff explains, no leader needs to feel lost or own their own, but doing nothing is no longer a viable, or sustainable option. Often, he says, the solution already sits within an organisation’s own bubble of intrapreneurs that given the right and strategically aligned opportunities, are the crucible of  
revenue-generating creative ideas.

And, Geoff reminds us, don’t forget to fully make use of the readily available shortcuts. Bring in, where necessary, trusted external expertise to help design the systems and processes to suit any digital transformation to manage its continuity planning and portfolio of innovation, any one of which has the potential to be a multi-billion revenue-generating idea that maintains an organisation’s relevancy to its market.

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ADAPT Podcast:  
https://adaptmethodology.com/podcast/

Digital Leadership Accelerator:  
https://digitalleadershipaccelerator.com/

ADAPT Book  
https://adaptmethodology.com/book

Digital Leadership Scorecard  
https://adaptmethodology.com/scorecard

ADAPT Podcast #1 With Geoff Hetherington

“You can develop a better product, a better service - because you connect with your customer”

(2:05) Luis and Jorge start by discussing what the digital age really is. The digital age is a way to bring leverage to your potential customers. The effects on the digital market by the coronavirus pandemic situation and the challenges of staying ahead of the competition.

(04:00) What type of changes will the digital era impose on traditional businesses? How fast can we adapt to the changes of the marketplace?

(05:32) How can traditional business owners take advantage of the digital era? Jorge elaborates on how to use communication to eliminate the middlemen from traditional business practices.

(07:17) Jorge tells us how his kitchenware E-commerce brand is actually co-developing products with customers. They share examples of how to leverage your company’s specific knowledge. Sales is Marketing’s son, Marketing is Strategy’s son and Strategy is the child of your mission, your business.

(10:23) Luis and his guest discuss how the experience your product provides is more important than the product itself. The value of creating great experiences, great memories of food (they sell kitchenware) - discussion on how to create such experiences and how to adapt to new characteristics from new customers, younger crowd.

(13:00) Luis and Jorge discuss strategies on how to bring value to your company, by not limiting your skillset to your core business.

(15:00) Jorge shares how his traditional company adapted after the 2020 pandemic. From door to door selling and cold calling to home office. Jorge explains how he implemented tools to improve the general team performance and go through the hardest days.

(18:39) They talk about the upsides of the pandemic and how his company utilized this to their advantage, their strategy when it came to the biggest challenges of running multiple businesses.

(21:32) Luis discusses the need to change the traditional ways and to give in to newer methods of doing business, as well as the importance of keeping use of some specific traditional tools.

(23:45) Luis explains about the misuse of MVPs (Minimum Viable Products) and how companies can use this tool to validate your digital product organization.

(24:50) Jorge explains the pillars to build a relevant digital product and the difficulties of changing a traditional business model and the traditional business leader mindset. They explain how some of these tradicional companies have certain advantages that can be well applied to the digital market.Jorge mentioned growth loops as part of the strategy.

(30:28) Jorge explains how to structure your business and how the marketing funnel is actually dead. How to keep growth loops balanced and how to deliver value to your potential customer. Jorge share ideas to grow your business leverage.

(35:00) Luis develops on the business structure aspect and how departmentalization of organizations should be avoided and how to grow your business as a whole. He elaborates on organizational design and the educational value instead of using the sales funnels such as traditional advertising.

(38:23) Jorge reminds us about what the primary goal should be for a company to strive in the digital era. He elaborates on specific issues and the tools that can be used to inspire a better performance.

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ADAPT Podcast:
https://adaptmethodology.com/podcast/

Digital Leadership Accelerator:
https://digitalleadershipaccelerator.com/

ADAPT Book
https://adaptmethodology.com/book

Digital Leadership Scorecard
https://adaptmethodology.com/scorecard

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