Steven Cook understands what it takes to become an experience-driven business. He has made a career out of this, helping create experiences for some of the best brands in the world, including Coca-Cola and Samsung. Tune in as Steven shares his thoughts on the attributes of an experience business and tips on how to personalize the relationship with consumers. Learn more: https://adobe.ly/2zoP7SS

Steven Cook (Former CMO of Samsung NA)

Rana June understands the need to focus on experiences. She runs Lightwave, a company that helps organizations measure the physiological implications of emotion on experiences. How are experiences driving or hurting your business? Rana believes that we are very quickly moving to a post-click world. This conversation can leave you thinking: will emotion become the measure of success in the future? Learn more: https://adobe.ly/2zoP7SS

Rana June (CEO, Lightwave)

Nandini Nayak feels companies must design with data, design for data, and design by data. We need data scientists and designers to work together. Consumers need companies to predict their needs and provide a relevant and meaningful experience. Join us as we talk with Nandini about data and design. Learn more: https://adobe.ly/2zoP7SS

Nan Nayak (Design Strategy Lead, Fjord)

Greg Galant knows a good experience makes all the difference. He created the Shorty Awards, honoring the best in social media each year, and Muck Rack, a powerful PR tool. Here he joins us to talk about modern brand-to-consumer relationships, the integration of social media throughout the company, and more. Learn more: https://adobe.ly/2zoP7SS

Greg Galant (CEO/Co-Founder of Muck Rack, The Shorty Awards & Sawhorse Media)

In order to drive success, marketers need to focus on “experiences” in business. Join us as we talk with David Cooperstein, Former CMO Practice Lead at Forrester Research. Brands must create a good customer experience no matter the channel (mobile, offline, online, etc.) — and create seamless experiences throughout the entire customer journey. Customers should start to be guided along the journey like customers and not cattle. Learn more: https://adobe.ly/2zoP7SS

David Cooperstein (Former CMO Practice Lead, Forrester)

Adobe Experience Cloud provides integrated solutions to build campaigns, manage advertising, & gain deep intelligence about your biz. Learn more: https://adobe.ly/2zoP7SS