Pivots made today will help you be stronger through this crisis and the next disruption. 

We partnered with Forrester to survey businesses and consumers worldwide about what’s been working since the onset of the pandemic and which changes will stick. The results are clear: the COVID-19 pandemic exposed our need for human connection like nothing else. And therein lies the path forward.

Learn more at https://business.adobe.com/resources/changed-for-good.html

Changed For Good

Dive into 2022 Digital Trends — B2B in Focus and learn how leaders within the high tech and manufacturing industries are accelerating adoption of online solutions to satisfy buyers.

Get the full report at: https://business.adobe.com/resources/reports/b2b-digital-trends.html

2022 Digital Trends B2B In Focus

Discover how the right CDP can deliver exceptional customer experiences  now—and in the future.

This offer covers: 
What a CDP is and why you need one
How CDPs create great customer experiences
What capabilities are essential in a future-proof CDP

Key stats:
58% of marketers said the leading obstacle to marketing success was getting a single view of the customer.  - MarTech Today

76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today

You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html

Anatomy of a Future Proof CDP

Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.

You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html

Personalization At Scale: Technology And Technology Services Industry Spotlight

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next topic our experts will discuss: Has the high street changed forever?

- The real impact of COVID-19 on the high street 
- How local businesses can win big with bricks and mortar stores
- What businesses should be doing to get both on and offline interaction right

Adobe Chats - The Debunk: Has the High Street Changed Forever?

Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.

Learn more at: adobe.com/experience-cloud.html

Anatomy of a Future Proof CDP

Adobe Experience Cloud

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