Validating and Idea can be one of the biggest challenges when building a new product. 

Are we solving a problem that our customers actually value? Are solving the problem with the right solution?

Let's face it, we all can fall in love with our ideas and sometimes this can mean we jump into delivery way too early.

In this episode of the DevReady podcast we interviewed Nick Coster. Nick is from Brainmates, where he and his team help product owners deliver products that customers love. 

Nick shared a step by step approach to designing and validating solutions with our target customers. 

If you have an idea and want to deliver a technology solution, this is a must listen. 

Visit our website, or follow us on social media for more insights
Website: https://aerion.com.au
LinkedIn: https://www.linkedin.com/company/aeri...
Medium: https://medium.com/aerion-technologies
Twitter: https://twitter.com/aeriontech
Facebook: https://www.facebook.com/aerionTech

DevReady Podcast E03 - Nick Coster

Today's Podcast is with Mellonie Francis, a non-tech founder of Find Book Beauty. Learn about her journey that started out building an MVP with a website builder. This led to engaging technical advisor and dev team which she later had to sack.

If you are looking to take an Idea to Software this is a must listen.

Visit our website, or follow us on social media for more insights
Website: https://aerion.com.au
LinkedIn: https://www.linkedin.com/company/aeri...
Medium: https://medium.com/aerion-technologies
Twitter: https://twitter.com/aeriontech
Facebook: https://www.facebook.com/aerionTech

DevReady Podcast E02 - Mellonie Francis

We have just launched our new DevReady Podcast. Our first interview is with Judy Celmins of Engage4Insights. She shares her story about jumping into the development of their own app, It’s a great story with plenty of interesting takeaways.

Visit our website, or follow us on social media for more insights
Website: https://aerion.com.au
LinkedIn: https://www.linkedin.com/company/aeri...
Medium: https://medium.com/aerion-technologies
Twitter: https://twitter.com/aeriontech
Facebook: https://www.facebook.com/aerionTech

EDM Dance Party by Alex Menco | https://alexmenco.net
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution 3.0 Unported License
https://creativecommons.org/licenses/...

DevReady Podcast

DevReady Podcast E01 - Judy Celmins

In this week’s episode of the DevReady Podcast, we interviewed Robert Venter. Robert, thank you for coming on to the Podcast and sharing your journey.

Robert is the founder and CEO of Eazi-Tender.

In 2015 Robert set out on the journey to develop an all in one platform to solve the problem of having to work with multiple software packages with little integration in the project management space.

Throughout his journey, Robert engaged with several tech partners and was even invited to Silicon Valley accelerator to realise his dream.

However, success wasn’t realised until he discovered that the problem he was attempted to solve needed refinement. 

A core focus on a single problem that could add significant value to a large client base.

If you are a non-tech building tech, this episode drives home the importance of understanding what your customers really need.

DevReady Podcast E04 - Robert Venter

In today's Episode of the DevReady Podcast we interviewed Cary Gee, founder of BOTTY Limited. 

Cary shared his story of how he went from growing and exiting a 200+ stores restaurant chain across Asia to now running his second tech Company. 

In 3 short years, this non-tech has grown the Botty team to over 25+ dev and engineers working across contextual AI and Machine Learning supporting 1,000+ clients.

Through the Podcast Cary shared a great insight into how big questions have shaped entrepreneurial journal.

If you are a non-tech looking to convert your ideas into a successful business, this Podcast will provide you with some significant insights.

DevReady Podcast E06 - Cary Gee

Thank you Stewart Marshall for joining us on the DevReady Podcast this week.

In this episode, we discussed some of the key challenges that a SaaS business can face.

Did you know that 10/11 SaaS businesses fail and that in every SaaS category there is an average of 10 competitors?

Through this podcast, you will learn about how to get ahead in this highly competitive landscape.

If you run own a SaaS business or a looking to build a SaaS product this is a MUST listen.

DevReady Podcast E07 - Stewart Marshall

In this week’s episode of the DevReady, we had Tim Walmsley join us from BenchOn.

Tim shared his story of how he has continued to pivot his business, operations and even target customer to solve a major problem that we can all have in our businesses. Staff under-utilisation.

Tim shared how this non-tech SOLD THE HOUSE and went all-in on his vision.

In 2019, 4 years into the business BenchOn was name the “Defence Connect Australian Defence Industry Start-Up of the Year for 2019”.

In this episode, Tim shared some great insights into what it really takes to create value.

DevReady Podcast E08 - Tim Walmsley

Thank you Brian Ruddle for joining us on the DevReady Podcast this week. Brian is from Impact Innovation where they have been helping startups and corporate with their product innovation for over 13 years now.

Brian has been involved in 4 successful startups, is an advisor in the startup space and is now the Chair of Innovation Management Standards at @standards Australia.

In today’s episode, Brian shares his model describing Idea Complexity. The Idea complexity model provides a great framework to ask the right questions, explore our assumptions and validate ideas and business cases within a structured approach.

This is a great episode for anyone that has had that lightbulb moment and looking for a model to maximise their potential of success.

DevReady Podcast E09 – Brian Ruddle

Thank you Martin Batur for joining us on the DevReady Podcast.

Martin is the Co-Founder of GigSuper, a startup out of Melbourne that is helping the self-employed understand the importance of Superannuation.

Did you know that over 1.3+ million Australians are self-employed and that 75% are NOT currently contributing to Super?

Worst of all 20% have a NO super at all!

GigSuper aims to solve this problem by educating the market and providing an innovative SaaS product to help self-employed folks build their super balance.

In this episode, Martin shared how they approached the development of their product as non-techs.

Learn about what they would have done differently if they had the opportunity to start all over again.

DevReady Podcast E10 - Martin Batur

In today's episode of the DevReady we had Jamie Skella join us. Thank you, Jamie, for taking the time to share your journey of developing digital products in both corporate and startup environments.

At 13, Jamie first embraced technology as an online gamer and later played for Australia's top-ranked esports teams.

Jamie has now gone full circle, where he now manages Mogul, Australia's first publicly listed esports company.

We first met Jamie when he was running Horizon State, Winner of the World Economic Forum Technology Pioneer award, joining the likes of Google, Airbnb, and Spotify. Voted 7 of 100 on a list of world-changing technologies by The Australian.

Jamie Skella

DevReady Podcast E11 - Jamie Skella

On this episode of the DevReady Podcast, Andrew and Anthony talk to digital marketing strategist Ben Shapira about digital marketing, ecommerce strategy, and how to link your target audience to your product.

In the early days, e-commerce was so expensive. But now, almost all companies will benefit from creating an online presence. And it has never been easier. Ben talks about a variety of tools that companies can use to better understand the personalities of their customers and effectively grow their businesses. The more you understand about who your customers really are, the more you can deliver in the way of what they actually want. He provides examples of Target and Costco, and how they combine different marketing tactics to play to the interests of their consumer personas.

Ben also describes attribution methods, which ultimately let business understand the nature of how their customers interact with the brand, as well as how long it took them to become a customer.

Here are the attribution methods described:
1.	First-click—When did they first interact with us?
2.	Last-click—When did they become a customer?
3.	Linear attribution—Tracking all points of engagement between

Breaking into this field of digital marketing may seem daunting, but business owners can use free resources to start experimenting with research on their own.
Here are the three main websites for gathering user data:

1.	Pew Research
2.	Nielson Data
3.	Helix Personas

Once you have a handle on what you consumer personas are, it really would be advantageous to bring in an outside professional to help understand what to to next.

The= key takeaway from this episode is how to actually grow your digital marketing. Ben says the best way is to:
1.	Educate yourself about consumer personas, who your customer base really is, and other extrinsic data.
2.	Bring in someone from the outside to help you analyze and make sense of that data.
3.	Create an actionable plan to bring your customers what they really want and turn them into brand loyalists.


Topics Covered:

●	The barriers to entry into ecommerce are low today.
●	Traditional marketing approaches don’t really apply in the digital space.
●	Why you need to understand your audience for digital marketing.
●	Understanding market research tools to boost digital profitability.
●	How to serve your customers to become brand loyalists.
●	“Single-source” models attribute multiple streams of disparate data to one individual.
●	Using Google Analytics to boost your understanding of your audience.
●	Turning your conversion rates with the right data.
●	How Costco has engineered the layout of their floors.
●	Less is more: satisfy your customers with less.

Key Quotes

❏	“When I started, Microsoft frontpage extensions were all the rage.” (1:20)
❏	“Just because you have an internet presence doesn’t mean you’re going to have sales in the long term.” (2:30)
❏	“Social media builds a richer story around our customers.” (6:45)
❏	“It’s more important to ask questions than anything else.” (4:25)
❏	“Every business has at least two personas.” (5:00)
❏	“Personas are not monolithic: they are a general best-guess.” (12:30)
❏	“We can make inferences based on a single piece of hardware: your phone.” (13:25)
❏	“The data that’s being collected has both positive and negative connotations.” (18:10)
❏	“Personas are bad for privacy but good for companies and consumers.” 
❏	“Even if you don’t have a Facebook account, you are interacting with it, and they are tracking your engagement.” (21:45)
❏	“Investing a little bit upfront in the research side will ultimately return a lot in the long run.” (28:20)
❏	“The way Target markets to mom, she will sacrifice brand names for herself so that she can buy brand name stuff for her kids.” (31:00)
❏	“It’s really important as a business owner to surround yourself with experts in the field.” (33:30)

DevReady Podcast E49 - Ecommerce and Customer-Centric Design with Ben Shapira

We started the DevReady podcast to help non-techs build better technology. We have been exposed to so many non-techs that describe the struggle, uncertainty and challenges that can come with building technology.

The objective for the DevReady podcast to share these stories and give you the tools and insights so that you to can deliver on your vision and outcomes.

You will learn from non-tech founders that have invested their time and money into developing technology. We will discuss what worked, what didn’t and how they still managed to deliver real value to their users.  These stories are inspirational – demonstrating the determination, commitment and resolve it really takes to deliver technology.

Throughout the DevReady Podcast we also invite subject matter experts to the conversation to give you proven strategies and techniques to successfully take your idea through to delivery and beyond.

Enjoy the Podcast, it will challenge you, inspire you and provide the tools you will need to deliver real value with technology.

DevReady Podcast E49 - Ecommerce and Customer-Centric Design with Ben Shapira

DevReady Podcast

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