Public Series Lecture - Value Chain
Humboldt-Universität zu Berlin 
Faculty of Media Studies

www.agilemedien.de
www.media-in-change.org

Dr. Philip Peitsch
eCommerce - Changes and ideas of marketing online and shopping behaviours

In this talk Dr. Philipp Peitsch CEO of idealo gives an insight into eCommerce and how the shopping
behaviours of customers in the internet are changing. Step by step he explains the development of
commerce with its parts: purchasing, storing, marketing, store/display, transaction and fulfillment.
Peitsch also shows with several examples how Amazon, eBay and others work as marketplaces or sellers.

eCommerce - Changes and ideas of marketing online and shopping behaviours

Big Data and Photography

Florian Dohmann - The Unbelievable Machine Company

The Unbelievable Machine Company

Public Series Lecture 
The Second Machine Age and Changes in Media 

Humboldt-Universität zu Berlin 
Faculty of Media Studies

www.agilemedien.de
www.media-in-change.org

Prof. Dr. Thomas Heun

Challenges and Perspectives of Digital Brand Management

Public Series Lecture 
The Second Machine Age and Changes in Media 

Humboldt-Universität zu Berlin 
Faculty of Media Studies

www.agilemedien.de
www.media-in-change.org

Dr. Christian Grobe 

Will the Fintech Revolution End Banking?

Media in Change is an international network, which cooperates with renowned Universities from all over the world. It is constructed by students and open to the public. The network wants to give everyone the possibility to participate in the knowledge of international Universities with a thematic priority on media studies. Therefore lectures and courses of considerable theorists and successful practitioners of the international media industry are available as video files as well as podcasts. Furthermore, Media in Change provides more information about the lectureres, their published works and additional available material.
Altogether the network is focused on the exchange of knowledge and intercultural differences concerning Media Studies and Media Economics. Moreover all lectures conceived ‘agility’ as a key concept for the communicative paradigm shift as a result of digitization. These influences and interactions, in terms of established media markets and target groups, include far more than a purely economic dimension, even if it is at the center of attention.

Media in Change

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