How to Cancel or Delete Your Google Ads Account
Thinking of stopping your Google Ads campaigns for good? Whether you're scaling back, switching platforms, or closing your business, canceling or deleting your Google Ads account is more than just clicking a button.
This guide walks you through everything you need to know—step by step—to properly cancel or permanently delete your Google Ads account without getting hit with surprise charges or losing valuable data.
Cancel vs. Delete: What's the Difference?
When you cancel a Google Ads account, your ads stop running, but the account and its data are still accessible. You can reactivate within 60 days.
Deleting your account means you're removing it permanently. All campaigns, billing records, user data, and performance history will be gone forever—and you won’t be able to restore it.
What to Do Before You Cancel
Before initiating cancellation, follow these essential steps:
Pause all active campaigns to stop further charges.


Settle any unpaid balance in your billing account.


Export reports and data (performance, billing, campaign settings).


Review user access, especially if you're using a manager (MCC) account.


Confirm you’re canceling the correct account (important if you manage more than one).


These steps help you avoid issues like billing errors, data loss, or canceling the wrong account.
How to Cancel a Google Ads Account
Sign into your Google Ads account.


Click the admin (tools) icon in the top right.


Go to “Account settings.”


Under “Account status,” select “Cancel my account.”


Confirm your decision by following the on-screen prompts.


After canceling, your account status changes to “Closed.” Ads stop running, but data remains accessible for a limited time.
What Happens After Cancellation?
All active campaigns stop immediately.


Remarketing lists stop updating.


You can still access past reports for about 60 days.


Any outstanding charges will be billed automatically.


Refunds are only issued for unused balances—not promotional credits or used ad spend.


How to Permanently Delete Your Google Ads Account
To completely delete your account:
Cancel all active campaigns.


Clear any pending payments.


Download necessary account data.


Go to “Account settings” and choose “Cancel my account.”


Confirm deletion and follow any final verification steps.


Once deleted, all your account information is erased, and the account cannot be reactivated. If you want to advertise on Google again, you'll need to start with a new account.
Final Tips
You can reactivate a canceled account within 60 days.


You can’t reactivate a deleted account—deletion is permanent.


Export your data early, just in case policies change or access is lost.


Contact Google Ads support if you're unsure or face billing issues.


Canceling or deleting your Google Ads account doesn’t have to be risky. Follow the right steps, and you’ll avoid common pitfalls while staying in control of your data and budget.
Source: https://agrowth.io/blogs/google-ads/how-to-delete-google-ads-account

How to Delete a Google Ads Account in 2025

Google Ads Optimization Score: Why It Matters and How to Improve It
The Google Ads Optimization Score is a real-time metric that tells you how well your campaigns align with Google’s best practices. Displayed as a percentage (0–100%), it reflects how optimized your account setup, targeting, bidding, and creatives are—along with whether you’re leveraging Google’s recommendations.
You can find the Optimization Score directly in your campaign dashboard, with suggestions categorized by bidding, keywords, ads, extensions, targeting, and more. Each action item shows its potential score impact, helping you prioritize what to fix first.
How it's calculated:
Click-through rate (CTR)


Conversion tracking setup


Campaign settings and bidding strategies


Keyword relevance and ad copy


Ad extensions (like sitelinks or callouts)


Landing page experience


Accepting or dismissing Google’s recommendations will cause the score to update immediately. While the score doesn’t guarantee better ROI, it often correlates with improved performance when used with key metrics like Quality Score, ROAS, and CPA.
To improve your score:
Enable Smart Bidding (e.g., Target CPA, ROAS)


Use Responsive Search Ads and strong CTAs


Apply all relevant ad extensions


Add high-performing keywords and remove duplicates


Optimize your landing pages for speed and mobile


It's essential to remember that the Optimization Score should be used as a guide—not the only performance metric. Combined with Quality Score, CTR, and actual business results, it becomes a helpful tool in keeping campaigns sharp, competitive, and ROI-focused.
https://agrowth.io/blogs/google-ads/google-ads-optimization-score

Google Ads Optimization Score: What It Is, How It Works, and How to Improve It

Unlock Smarter Ad Performance with Google Ads Automated Bidding
Managing your ad campaigns manually can quickly become overwhelming—especially when you're juggling hundreds of keywords, audiences, and time-sensitive bids. That’s where Google Ads automated bidding steps in. Using machine learning, Google automatically adjusts your bids in real time to help you reach your goals—whether that’s more traffic, higher conversions, or a better return on ad spend (ROAS).
Instead of guessing how much to bid on each keyword, Google analyzes auction-time signals like device type, location, time of day, and user behavior to determine the optimal bid. The result? More efficient campaigns with less manual effort.
There are several strategies you can choose from:
Maximize Clicks: Ideal for traffic campaigns, this strategy gets you the most clicks within your set budget.


Target CPA (Cost Per Acquisition): Focuses on delivering as many conversions as possible at your target cost.


Target ROAS (Return on Ad Spend): Helps maximize revenue while controlling profit margins.


These strategies are especially useful for businesses that want to scale while keeping control over performance and budget.
To set up automated bidding, go to your campaign settings in Google Ads, select your objective, choose a bidding strategy, and make sure conversion tracking is in place. Once launched, Google’s system takes over the bidding process while you focus on strategy and creative.
Even though bidding is automated, it’s important to monitor your performance regularly. Keep an eye on your CPA, ROAS, click-through rates, and conversions. Adjust targets only when enough data has been collected (typically 1–2 weeks). Avoid making daily changes—automation needs consistency to learn.
In 2025, smart bidding isn’t just a trend—it’s essential for efficient growth. Whether you’re running a small campaign or a multi-channel strategy, automated bidding helps you spend smarter, not harder.

https://agrowth.io/blogs/google-ads/benefits-of-google-ads-automated-bidding


Google Ads Automated Bidding: How It Works and Why It Matters

What Are Two Ways Google Ads Can Fuel Your Business Goals?
Google Ads helps businesses grow by connecting them with people who are actively searching for their products or services. Two key ways it fuels growth: targeted visibility and driving real conversions like purchases, calls, and store visits.
With billions of daily searches on Google, showing up at the right moment can make all the difference. Google Ads lets you target based on location, device, demographics, and intent—putting your brand in front of high-potential customers. This targeted approach reduces wasted spend and increases ROI.
Beyond clicks, Google Ads turns attention into action. Whether it's through in-app purchases via Universal App Campaigns, local foot traffic with store visit tracking, or direct calls via call extensions, the platform helps convert intent into results. Real-time performance dashboards let you track what’s working and adjust instantly.
Smart Bidding and machine learning automate optimizations based on user behavior, ensuring your ads reach the right people at the right time. Whether you’re a local shop or a national eCommerce brand, Google Ads gives you measurable, scalable tools to grow your business.
https://agrowth.io/blogs/google-ads/google-ads-fuel-your-business-goals

What Are Two Ways Google Ads Can Fuel Your Business Goals

Google Ads Quality Score: Types and Optimizing Advice
Many advertisers think higher bids equal better ad rankings—but in reality, your Google Ads Quality Score plays just as critical a role. Quality Score is Google’s diagnostic tool that measures the relevance and performance of your ads, keywords, and landing pages on a 1–10 scale. A higher score leads to better placements and lower cost-per-click.
Google calculates Quality Score using three main factors:
Expected CTR – How likely users are to click your ad


Ad Relevance – How well your ad matches the user’s search intent


Landing Page Experience – How useful and relevant your landing page is


There are several types of Quality Score to consider:
Account-Level – Influences how new ads perform based on historical data


Ad Group-Level – Average Quality Score across an ad group


Keyword-Level – Directly impacts CPC and is shown in the Ads dashboard


Ad-Level – Related to how well an individual ad performs


Landing Page-Level – Reflects the user experience on your site


Display Network Score – Used for campaigns running across Google Display Network


Improving your score means:
Using specific, long-tail keywords


Writing ads that match keyword intent


Creating relevant, fast-loading landing pages


Adding negative keywords


Testing ad copy and using ad extensions


A high Quality Score benefits advertisers by lowering CPC, improving ROI, and giving small businesses a fighting chance in competitive markets. Google rewards advertisers that prioritize user experience—and that starts by making your ads useful and relevant.
https://agrowth.io/blogs/google-ads/quality-score

Google Ads Quality Score: Types, Importance, and How to Improve It

Google Display Ads allow businesses to reach over 90% of internet users across 2 million+ websites and apps. These visual ads (image, responsive, video, or rich media) help boost brand awareness, increase conversions, and drive qualified traffic.
What sets Display Ads apart is their targeting power. Advertisers can reach users based on demographics, browsing habits, interest categories, search intent, or remarketing lists. With tools like Similar Audiences, In-Market targeting, and Smart Display Campaigns, businesses connect with the right people at the right time.
Smart Bidding and machine learning optimize bids in real time, improving ROI. Whether your goal is traffic, leads, or sales, Google’s Display Network offers flexible strategies—manual bidding for control or Smart Bidding for automated performance.
Display Ads also support detailed performance tracking. With metrics like impressions, click-through rates (CTR), and cost per acquisition (CPA), marketers can fine-tune creatives, targeting, and budgets to improve campaign outcomes.
When used with precision and creativity, Google Display Ads become a scalable and cost-effective solution to reach, engage, and convert audiences across the web.
https://agrowth.io/blogs/google-ads/google-ads-marketing

How Google Display Ads Grow Marketing Results for Advertisers

The Facebook Ad Library is a powerful, free tool that gives marketers and businesses a transparent view into all active ads across Facebook, Instagram, and Meta platforms. Originally built for political ad transparency, it has evolved into a must-use platform for analyzing competitors, studying ad creative, and discovering emerging trends.
Accessing the library is easy. Just visit facebook.com/ads/library, select your country and ad category (e.g. "All Ads"), and search by keyword, brand, or industry. You can filter results by platform (Facebook, Instagram, Messenger), ad status (active or inactive), language, date range, and more. Each ad listing shows visuals, headlines, launch dates, and platforms used.
For competitor analysis, the library helps you study how other brands structure their ads, what types of creatives they run (images, carousels, videos), and what messages they’re using. Ads that run for long periods usually signal strong performance. You can also monitor trends by location, spot seasonally driven campaigns, and reverse-engineer high-performing ads for your niche.
While the tool doesn’t provide performance data like CTR or ROAS, it still offers enough clues to assess campaign strength. You’ll see when ads were launched, how long they’ve been running, and sometimes even ad spend (for political or issue-based ads). These insights can guide your own ad strategy—from timing and design to messaging.
Despite limitations (e.g. no alerts or download tools), the Facebook Ad Library remains a goldmine for marketers. Use it weekly to benchmark competitors, get content ideas, or understand market shifts in real time.
https://agrowth.io/blogs/facebook-ads/facebook-ads-library

Facebook Ad Library: How to Use It and Boost Your Campaign Results

Setting up and managing a Facebook Ads account properly in 2025 is more important than ever. Whether you're a small business, agency, or freelancer, doing it right from the start helps avoid common issues like ad disapprovals, billing errors, or account bans.
Start by creating a Meta Business Suite account. This dashboard centralizes all your assets—Pages, ad accounts, billing, and permissions. From here, go to Business Settings to create a new ad account, assign roles (admin, advertiser, analyst), and add a payment method. Each business can create up to 25 ad accounts, so plan accordingly.
Next, set clear budgets using Campaign Budget Optimization (CBO) and apply billing thresholds to prevent overspending. Understand the difference between automatic and manual payments, and always add a backup card to avoid interruptions.
Managing multiple accounts can help separate campaigns by brand or region, reduce risk, and simplify permissions. Use the navigation bar to switch between accounts easily.
Each user type benefits differently. Small businesses should install the Meta Pixel, run retargeting ads, and optimize weekly. Freelancers can connect Shopify or WooCommerce for product ads and test with small budgets. Agencies should request partner access, use Facebook Ads Library for research, and explore Advantage+ targeting.
Common pitfalls like account suspensions or ad disapprovals often stem from policy issues or verification problems. If suspended, submit an appeal and verify business info. If ads are rejected, review Facebook’s ad guidelines and request a manual review.
For faster scaling, consider renting or buying aged ad accounts. Rented accounts are good for short-term testing; bought ones offer long-term control and higher ad limits—but only work with trusted providers.
In short, mastering Facebook Ads starts with solid setup, clear access rules, smart budgeting, and ongoing optimization. Whether you're just getting started or scaling up, this guide gives you the playbook to run ads confidently in 2025.
https://agrowth.io/blogs/facebook-ads/how-to-create-facebook-ads-account

how-to-create-facebook-ads-account

How to Fix Facebook Ads Account Errors
Running Facebook Ads is a key strategy for growth—but what happens when your account hits a wall? Whether it’s the vague “Account Error” message, payment failures, or even a bug preventing image deletion, these issues can cause serious disruptions to your ad delivery and ROI.
Let’s break down the most common Facebook Ads errors and how to fix them.
1. Payment Failures
Failed transactions are one of the most common reasons ads suddenly stop running. These can be caused by expired credit cards, exceeded spending limits, or billing info mismatches.
 To fix it:
Visit Business Manager > Billing > Payment Activity


Resolve any failed charges


Update your payment method or add a backup
 Our full guide to fixing account errors covers this in more detail.


2. Account Restrictions
You may find your ad account restricted after a policy violation—or worse, without a clear reason. Facebook can flag ads due to misleading content, disapproved creatives, or suspicious activity.
 To resolve this:
Check Account Quality for any notices


File an appeal if necessary
 If your situation is urgent, especially during a live campaign, this article on handling Facebook Ads account restrictions walks through your recovery options.


3. Ads Not Delivering
Even when your campaign is active, your ads might not spend or get impressions. Often, the issue comes down to tight targeting, scheduling conflicts, low bids, or insufficient budget.
Quick fixes include:
Relaxing your schedule and targeting


Increasing bid cap or budget


Duplicating underperforming ad sets to reset delivery


4. Image Deletion Errors
Trying to delete an old creative and getting stuck? This is often a permissions problem or the image is still linked to an active ad.
 Steps to fix:
Go to Meta Business Suite > Media Library


Make sure the image isn’t tied to an active ad


Clear browser cache or use a different browser
 If you’ve tried everything and the issue persists, it might be a backend glitch—Meta Support can help.



What If You're Constantly Running Into Errors?
If errors are frequent and you don’t want them slowing your growth, some advertisers are choosing to rent a verified Meta agency ad account through Agrowth. These accounts come pre-approved, have higher spending limits, and include direct support—helping you avoid bans, setup limits, and long appeal processes.

Final Thoughts
Whether it’s a payment problem, image bug, or permission glitch, Facebook Ads errors are fixable—if you know what to look for.
 Check out the complete guide here for step-by-step help. Or if you're ready to scale without technical interruptions, renting a managed account might be your best move.

https://agrowth.io/blogs/facebook-ads/how-to-fix-account-error-facebook-ads

https://agrowth.io/rent-meta-agency-ads-account



How to Fix Facebook Ads Account Errors

Facebook Ads Not Running? Here’s What to Check
Running into Facebook Ads issues like payment failures, image deletion bugs, or ad sets that refuse to spend? You’re not alone—and these problems can quietly waste budget and delay results.
Common causes include:
Failed payments due to expired cards or account limits


Ads stuck in "Pending" or "Not Delivering" because of tight targeting or low bids


Account errors caused by policy violations or permission conflicts


Image bugs where deleted assets still appear in your library


To help you fix these fast, we’ve published a full troubleshooting guide.
✅ Step-by-step solutions
 ✅ Prevention tips
 ✅ Clear breakdowns of Meta error messages
https://agrowth.io/blogs/facebook-ads/how-to-fix-account-error-facebook-ads

How to Delete a Google Ads Account in 2025

Agrowth Agency

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