In this episode the listener is introduced to three different social media influencers: Asiyami Gold, Tyler Oakley and Emma Chamberlain. This episode explores the careers of these influencers, specifically focusing on how these influencers started their careers online and the opportunities they have had throughout them.

Inside of Influencers Podcast Ep. 1

In this episode the listener is welcomed into the world of Asiyami Gold, a prominent Instagram influencer. First in this episode, the specific brand characteristics of Asiyami’s self-brand are analyzed. Second, this episode dives deep into the pillars of self-branding: relatability, authenticity and consistency, and how they are utilized in Asiyami’s online persona.

Inside of Influencers Podcast Ep. 2

In this episode the listener is brought into the world of Tyler Oakley, a Youtuber whose career seemed to fall off the map during 2015-2016. This episode, first, goes into the brand characteristics that Tyler’s brand employs. Second, this episode goes in depth into the uses of relatability, authenticity and consistency in Tyler’s brand. This episode, furthermore, pinpoints the pitfalls in Tyler’s career and how straying for these pillars of self-branding can make or break it.

Inside of Influencers Podcast Ep. 3

This episode brings the listener into the career of YouTube star Emma Chamberlain, whose career shows just how one might be able to succeed as a social media influencer. Firstly, this episode goes into the brand characteristics associated with Emma’s self-brand. Second, the episode points out how Emma produces relatability, authenticity and consistency in her brand. Comparing the influencers in this study, this episode details the fickle nature of self-branding and how one might be able to achieve these levels of fame.

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