Lead track, ‘Panic Attack’, positively spits fire and is sure to have dancefloors around Europe and the UK burning up this summer.
Jonathan Muirhead- Is This Music Magazine 

Back in the Room EP IT may be called Panic Attack but Alex Tronic's first tune on his new EP is anything but stressful. In fact it's a bit of a flashforward to sunny, lazy days which will be on us in three months. From the first upbeat drum hit you know Panic Attack is going to be joyous. And with an added ...mesmerising Stone Roses-style bass, UFO- synth, squelchy Matrix synths and even a Spanish-sounding guitar it has TUNE written all over it. An early contender fora techno hit on Ibiza. Edinburgh-based producer Alex Tronic, aka Paul Croan, shows just how it's done. After the epic Panic Attack comes the distinctly technofunky Psychedelic Sunday driving you to dance with its rootsy drumming and Chic guitarThe title track has a booming bass, driving drums and squiggly synths and it's four to the floor with the cheeky Slappa Doobie, is an uplifting slice of Acid House. 
Back In The Room is out this week.
www.alextronicrecords.co.uk 
www.myspace.com/alextronicofleith
Rick Fulton -The Daily Record

Panic Attack - by Alex Tronic

 `The title track has a booming bass, driving drums and squiggly synths and it's four to the floor `
An early contender fora techno hit on Ibiza. `Edinburgh-based producer Alex Tronic, aka Paul Croan, shows just how it's done`
( Daily Record; Glasgow (UK). Provided by ProQuest LLC. All rights Reserved.  c) 2010

Back In The Room - By Alex Tronic

NEW-bex-mix

Brave About It

01 Brave About It

Alex Tronic Electricals EP

Panoranic is the opening track from the Electricals ep.	
Electricals is the latest musical project from Alex Tronic aka music
programmer Paul Croan who works from his own impressive 
recording facility in central Edinburgh .This ep features vocalist Kirsty 
Brown and includes ATR artist snakestyle remixes .
Alex Tronic spent last summer in Ibiza recording and DJing .
Some of the ideas on th ep were started in Spain and completed in Edinburgh
 over the winter period.

 Alex Tronic  Reviews
…....Back In The Room has a huge house beat which would make everyone in Ibiza's Privilege, 
the world's biggest club, hit the dance floor. 
As always, Paul's production is spot on. Ibiza won't know what's hit it ….
Rick Fulton The Daily Record 
…....Eclecticism is Croan’s biggest strength, the production is spotless the results are consuming.... 
Danny Turner Future Music 
….The overall tone of the record makes it not only accessible but highly enjoyable, whilst the instrumentals work well on every track. The inclusion of vocals from Susanna Holland and Amy Duncan are a large part of what makes this record the human and satisfying work it is.   Chris Duncan - The Skinny Magazine 

…..Alex Tronic has made a transition here similar to the one The Chemical Brothers made between Exit Planet Dust and Dig Your Own Hole. He has made, a rounded and multi-dimensional album, which can be both dancefloor pummeller and armchair ponderer. Tronic has pulled off that rare trick of blending familiarity with innovation. It sounds truly delicious !
    Jonathan Muirhead -Is This Music Magazine 



Hip hop meets ambient in this exciting production, with 'Mindmatters', being filled with suprises. Have Joy Division ever been sampled in a breaks track? I doubt it""Alex Tronic is like pulling a great white fluffy duvet over yourself" The List Magazine 






"A dazzling trip through soulfull sounds, is the best way to describe Alex Tronic. It will wash over you as you sit back and chill. A new beginning, a turning point in musical evolution. Euphoric, warm and very original"
Cooled Magazine

Alex Tronic Records
Home Page	www.alextronicrecords.co.uk 
 Email : info@alextronicrecords.co.uk



Panoramic-(Waking-Dream Mix)

Remix of Send me Five Dollars originally  from the Alex Tronic Album Shifting Sands -ATRCD072
This remix by Alex Tronic is to  be released 20/02/2012 as part of the Electricals EP .Available as a download and a limited edition cd.
Vocals : Kirsty Brown 
www.alextronicrecords.co.uk

Send Me Five Dollars ( Hillside Mix ) by Alex Tronic

A Voice for the Silent ” is the latest release from Scots producer Paul Croan aka Alex Tronic. Previous albums are Nature Flow (2016) Shifting Sands (2011) 
This Ep is the follow up to the Nature Flow album which has clocked up millions of streams on Spotify and has and charted in Hong Kong and various platforms such as iTunes. 
This latest Ep features samples of the words of prominent animal rights campaigner and philanthropist Philip Wollen. https://en.wikipedia.org/wiki/Philip_Wollen
Activist Wollen gave up his lear jet set lifestyle as the vice chairman of the Citi Bank corporation to fight for animal rights globally.
The recordings took place at Paul`s studio in central Edinburgh over the winter.
Paul also teamed up with the acclaimed contemporary artist Michael Worobec on the artwork. 
Michael has exhibited his work in the Royal Scottish Academy, The Mall gallery many other prominent galleries worldwide, http://www.worobec.co.uk
We made a wee lofi video to support the track.
 https://www.youtube.com/watch?v=xEETgkTCUqo&feature=share&fbclid=IwAR3ASz1kkfYX66-Mqef5hXaFRcBv9vm0VZLJxTMf805cewjbopfg24CLB1I
Paul said of the new single.
“The music is mellow and soothing. In contrast the message is serious. I think we have achieved that said Paul to his distributors  at Believe Digital Marketing. “Also It is really exciting to work on a track which is aim is not to preach but to make people more aware of the environment, animal rights and our responsibility to every living entity on the planet.”
Michael (Worobec) and myself had various discussions on pointless celebrities, narcissism and the reckless attitude of Trump to our planet. We decided on a bright but dark piece of digital art in keeping with his style and aesthetics and the difficult subject matter of animal slaughter .
I was very pleased with his original artwork and also how the track turned out with Philip Wollen`s words embedded in the music.

A Voice For The Silent Ft Phillip Wollen

Alex Tronic, aka Paul Croan returns with his new lockdown single, “The Strangest
Times.” The song was recorded at his studio in Leith, Edinburgh, which has been
described by Music Tech Magazine as, “a vintage synth treasure trove.”
https://www.musictech.net/features/show-off-your-studio-alex-tronic/
The music was programmed in isolation, and vocals were provided by Shuna
Lovelle after lockdown. The haunting viola parts were played by Dominika
Czerniga.
Paul said of the single,
“I wanted to take advantage of some extra time in my studio and to try and push
myself out of my comfort zone, by creating some edgy pandemic beats.
Hopefully, I have captured a sinister musical vibe, with an atmospheric vocal
delivered by Shuna. The live combination of vocals and viola really added to the
ambiance of the track. We are all excited about the track.”
Alex Tronic is currently working on a new album due early 2021.

Alex Tronic Records

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