Since 1995 when it opened, Ambasada Gavioli has become the focal point of the Electronic music community in Slovenia, Northern Italy, Southern Austria and North-West Croatia, achieving almost a cult following appeal in the scene. In the cultural context many people see the venue and the movement it created as a display of new cultural strength of the independent Slovenia. The club was also intensely famed by the media due to its edgy provocative image, which has been carefully maintained by its Public Relations department, further reinforcing its futuristic cult-like appeal.