New Thang… New Thang… I’m your host Amishu Jhansal, and on today’s session of K-Fession, your K-pop guide, I’ll be talking about NCT 127’S new thang… Phrase sound familiar? Well it’s from their song “Kick it,” the title track of their new album Neo Zone. 

In today’s episode, not only will we learn about the release… but rather how this release proves that NCT 127 is constantly stepping ahead of the K-Pop game. With this album, they changed fan perception of music consumption.

NCT 127 created a special bond with their fans throughout the promotions of their new album, and truly emphasized the importance of who the artist
behind the music is. Their promotions                          
                        


                                  showed a shift from music to the pure relationship that an artist has with their fans. They did this through a variety of unique marketing tactics, such as text messages, and behind the scenes footage that showed the group members actually packaging their own albums.

NCT 127 managed to create a sphere where fans’ value of the music came from their value of the artist, and this episode explores just how that was done. Future episodes will continue to explore how K-pop is changing consumership. 





ABOUT K-FESSION

K-Fession… Konfession… Confession! It is a podcast focusing on K-pop (Korean pop) and is hosted by Amishu Jhansal, an avid K-pop fan. The podcast aims to talk about new developments in the K-pop industry, and how to see things in a new light. The host, who is a current student at the University of Toronto, and a lifelong K-pop fan, wishes to share her experiences with the industry, and strives to provide insight into the increasingly globalized industry.

Contact:
		Instagram: @kfession
		Twitter: @kfession
		Email: generalinquiries@kfession.com


RELATED CONTENT

Nct, nct 127, nct dream, nct u, kick it, neo zone, nct kick it, nct comeback, k-pop, kpop, korean pop, korea, music, consumer, social media, change, new, interaction, sm entertainment, globalization, internet, taeil, johnny, taeyong, yuta, doyoung, jaehyun, winwin, jungwoo, mark, haechan. 

REFERENCES

Nct 127 엔시티 127 '영웅 (英雄; Kick It)' Mv. (2020). Retrieved from 
https://www.youtube.com/watch?v=2OvyA2__Eas
NCTsmtown_127. (2020, Feb 12). [tweet] 
https://twitter.com/NCTsmtown_127/status/1227608547812397056
Neo Zone albums | How It’s Made | Johnny’s Communication Center (Jcc) Ep.17. (2020). Retrieved from 
https://www.youtube.com/watch?v=KNMs28msX9Y