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Playalitical (born Dustin Robbins), March 7, 1982 in Denver, Colorado is an American rap artist and the current President and CEO of Illuminated Entertainment Group. Known for his deep raspy voice, traditional lyricism, and word play he raps about political issues such a the New World Order and Illuminati and also adds his true life lived storys about pimping and hustiling. Playalitical has recorded with, performed, and produced for artists such as The Game, Snoop Dogg, Lil Flip, Bizzy Bone, Dead Prez, 2pac's Outlawz, Spice 1, Chino XL, Luni Coleone, Domino, Young Droop, Supernatural, Daz Dillinger of The Dogg Pound, 2mex of The Visionaries and more. Playalitical's most recent album releases have also featured artists like Tech N9ne, J Diggs, Simes Carter, Mr Kee, Rhymefest and The Procussions.

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