Coffee shops are largely popular among students as they usually provide not only coffee and food, but also free Wi-Fi and ambience that makes studying and hanging out comfortable.

However, since coffee shops are so popular and there are a lot of them in Malaysia, how do the owners strategize in order to overcome competition?

Other than that, what makes coffee so popular and how did the GST affect the owners and the customers? (26 secs)

Grab #1: David Chan (3 secs)
“People like to drink coffee”

Grab #2: David Chan (4 secs)
“Other coffee shops cannot use selfie coffee as a menu”

Grab #3: Muhammad Shaharuddin (2 secs)
“I am (an avid café customer). I really like coffee”

Grab #4: Muhammad Shaharuddin (4 secs)
“Being a student, it really affected me a lot.” 

Grab #5: David Chan (3 secs)
“A bit affected, it (the customers) is slow already”


MohdJaafar.AmirahSyaziyah_copyandgrab

Coffee shops are largely popular among students as they usually provide not only coffee and food, but also free Wi-Fi and ambience that makes studying and hanging out comfortable.

However, since coffee shops are so popular and there are a lot of them in Malaysia, how do the owners strategize in order to overcome competition? Selfie coffee is a café that specialises in their own trademarked coffee and this is what David Chan, the café owner, has to say.
GRAB #1: David Chan (4 secs)
 “Other coffee shops cannot use selfie coffee as a menu”

As for cafes’ popularity among students, Muhammad explains why he himself is an avid café goer.
GRAB #2: Muhammad Shaharuddin (2 secs)
“I really like coffee”

The cost of living has definitely gone up after the GST was implemented, and the coffee business for Chan did slow down a bit.
GRAB #3: David Chan (3 secs)
“A bit affected, it (the customers) is slow already”

Muhammad, too, limited his visits after the GST was implemented.
GRAB #4: Muhammad Shaharuddin (7 secs)
“I enjoy it but I really limit my visits because even though I enjoy it, I don’t want to spend so much on it”

All in all, cafes are still very popular and even though GST affected the owners business wise whereas customers spending wise, customers still like going to cafes and cafes still remain popular.
Amirah Jaafar reporting for Monash Radio.

