Social media has transformed the music industry, offering artists unprecedented opportunities to connect with global audiences, showcase their work, and collaborate with fellow creatives. It has become an essential tool for building a career in music, breaking down barriers, and reaching new heights. However, alongside these opportunities come significant challenges, such as the pressure to maintain an online presence, the demands of algorithm-driven trends, and the mental health impact of constant visibility.

In this episode, I explore how musicians can effectively leverage social media to grow their careers while addressing the potential pitfalls it presents. Whether you are a musician navigating these challenges or someone curious about the intersection of music and social media, this discussion offers valuable insights into the evolving landscape of the modern music industry.

I invite you to share your thoughts and experiences in the comments—your perspective matters. Stay tuned for more episodes! :)

Sources: 
•	Wares, C., Smith, A. B., & Teague, M. L. (2023). Exploring the Impact of Social Media on the Music Industry--From Music Consumption and Discovery to Health and Wellness--And Developing a More Sustainable Future. MEIEA Journal, 23(1), 13+. http://dx.doi.org.ezproxy-f.deakin.edu.au/10.25101/23.1
•	Porto, R. B., Borges, C. P., & Dubois, P. G. (2024). Impression management through social media: impact on the market performance of musicians’ human brands. Journal of Product & Brand Management, 33(3), 345–356. https://doi.org/10.1108/JPBM-05-2023-4510
•	Dhamala, M. M., & Kumar, S. (2024). Social Media and Music: A Study in Sikkim. Sangeet Galaxy, 13(2), 237–247. 


Music & Sounds: 
•	Aesthetic Chill Hop Beat (Ambient, Relax, Meditation, Lazy, Cozy)" by SoundGalleryBy, licensed under Pixabay License.

Images/Thumbnails: 
•	Thumbnail made by me using Canva.

Social Media and the Modern Musician

Anagi Gunasekera