Domain authority and content are important factors for a website's success, but they serve different purposes and cannot be compared in importance.

 

Domain authority refers to the overall strength and credibility of a website's domain based on factors such as the number and quality of backlinks, the age of the domain, and other technical factors.

A high domain authority can help a website rank higher in search engine results pages (SERPs) and attract more traffic.

Domain Authority is not a Google ranking factor and has no effect on the SERPs_analytics that profit.

On the other hand, content is the primary reason why people visit a website.

High-quality content that is informative, engaging, and relevant to the target audience can help a website attract and retain visitors, build trust and authority, and ultimately convert visitors into customers or subscribers.

 

So, while domain authority can help a website attract more traffic and rank higher in SERPs, the content keeps visitors engaged and satisfied. In other words, domain authority is a means to an end, while content is the end goal.

Domain authority and content are important in different ways and for different reasons.

Is Domain Authority More Important Than Content on Your Website?

One of the biggest mistakes a business can make is confusing website traffic and leads with new customers.
You do not want more website traffic and leads. You want new customers!
As you evaluate your marketing, start with new customers first.
Where did they come from?
What was the cost of acquisition?
What is the Lifetime Value of that new customer?
Measure what matters to your business.

Why you do not want more website traffic and leads.

In the fast-paced realm of marketing, staying ahead of the curve is essential for success.
 Whether you're a seasoned marketer or just starting, it's crucial to regularly assess your strategies to ensure they're driving optimal results. 
We'll explore the importance of monitoring marketing metrics, leveraging benchmarks, and embracing continuous improvement to maximize your marketing efforts.

Is Your Marketing On Autopilot

Do you own your website?
I was working with a business owner who was dissatisfied with the performance of their website, and they urgently wanted to enhance it.
They contacted their marketing company to gain access to the website and make changes, and they were told, "We own the website."
This business owner had paid the marketing company thousands of dollars for the website, and now they are told they don't own it.

Don't let this happen to you!

Find out what digital assets every business owner must own.

Do You Own Your Website?

Why Phone Calls Matter for Service-Based Businesses
Personal Connection: Phone calls offer a direct line of communication, allowing businesses to address customer needs and concerns in real time. This personal touch helps build trust and rapport with clients, crucial in service industries where reliability and customer satisfaction are paramount.
Immediate Solutions: Many customers prefer the immediacy of a phone call to get answers or schedule services quickly. This is particularly true in emergencies common in plumbing, HVAC, and repair services, where time is of the essence.
Higher Conversion Rates: Potential clients who reach out via phone are often ready to take action, whether scheduling an appointment, requesting a quote, or asking for more information. This readiness translates into higher conversion rates than online inquiries or form submissions.

Why Service - Based Businesses Must Measure And Report Calls

𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐛𝐞𝐭𝐭𝐞𝐫 𝐟𝐫𝐢𝐞𝐧𝐝𝐬.

This is not the first time a business owner has told me that my costs are too high, and they decided to use a friend that was cheaper.
𝑪𝒖𝒕𝒕𝒊𝒏𝒈 𝒄𝒐𝒓𝒏𝒆𝒓𝒔 𝒕𝒐𝒅𝒂𝒚 𝒄𝒐𝒔𝒕𝒔 𝒚𝒐𝒖 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒕𝒐𝒎𝒐𝒓𝒓𝒐𝒘.
This is also not the first time a business owner has returned to me with a hot mess and needs my help fixing it.
𝗛𝗶𝗿𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝗮𝗻𝗱 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗾𝘂𝗮𝗹𝗶𝘁𝘆.
𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐡𝐨𝐮𝐬𝐞 𝐟𝐫𝐨𝐦 𝐬𝐜𝐫𝐚𝐭𝐜𝐡 𝐢𝐬 𝐜𝐡𝐞𝐚𝐩𝐞𝐫 𝐭𝐡𝐚𝐧 𝐫𝐞𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐭 𝐥𝐚𝐭𝐞𝐫.
#GoogleBusinessProfile #GetBetterFriends #CheapisCheap

You Need Better Friends

Can you really trust AI is the question of the day!
I shoveled 12 inches of snow from my driveway and AI Overview told me there was NO precipitation were I live.
What else is it getting wrong?

Can you trust AI?

How do I know if my website is available in search results? Learn about the Google Operator site: to see how your website pages appear in search.

Why Is My Website Not Showing Up  In Search Results?

Do You Really Own Your Website?
As a business owner, your website is one of your most valuable digital assets. It’s the face of your brand, a hub for customer engagement, and a key driver of sales and marketing. But here’s a question you might not have considered: do you really own your website? Surprisingly, many business owners discover too late that they don’t fully control their digital presence, leading to significant challenges down the road.

Do You Really Own Your Website

Imagine setting up a fundraiser table outside a grocery store. Hundreds of people walk past—some glance at your sign, others avoid eye contact.

A few stop to ask questions, and even fewer actually donate. In digital marketing, this scenario mirrors the journey from impressions (people seeing your digital content or ads) to clicks (engagement) to conversions (meaningful actions like purchases).

Yet, many businesses fixate on vanity metrics like impressions while overlooking what drives real growth. Here’s how to shift focus—and leverage tools like Google Search Console and Google Analytics to track what matters.



Beyond Impressions- How to Measure What Truly Matters in Your Marketing Campaigns

Being visible to local customers is crucial for business success. With 80% of US consumers searching online for local businesses weekly, mastering local SEO can transform your online presence and drive real-world results. This comprehensive guide will walk you through everything you need to know about appearing in local searches and the benefits for your business.

Local SEO- How to Dominate Local Searches and Grow Your Business

In my conversations with business owners, several red flags pop up all the time.  Don't waste your money. Know the biggest red flags in digital marketing!

Red Flags in Digital Marketing

You pay a marketing agency because you think they are experts. The truth is that it is often not the case. If a marketing agency has created multiple websites for your single-location business, you have a problem!

Why You Hate Marketing Agencies- Cost

Talk Nerdy to Me is a podcast focused on helping you grow your business with tactical and practical insights from business owners and industry thought leaders.
#herdofnerds

Analytics That Profit

Popular tracks