V-Class is a premium pad for woman, one of Softex products.
Agency : BBDO
Creative Grouphead : Thomas Patrick
Copywriter : Angel Roberty
Musician : Lawrence Aswin (Sound Village)
Singer : Dira Sugandhi

Save My Day

Turn to point where I can see my self
Where you're there for me… you’re there for me, baby..
The moment you’re completing my day
How I love that care… I love that care…

Chorus:
It's about something to rely on
You're everywhere, you're always there
It’s about V Class indulgence
It's about ultimate guardian

When too many parts are too confusing
Need your silky sensation
Always makes me feels comfortable, yeah…
In my resting time… my resting time…

Bridge:
I know you, my personal guard
With your silky touch
I know you'll save my day

VCLASS-SOFTEX Song

Initiative radio ad for Aspirin

Agency : BBDO
Creative grouphead : Thomas Patrick
Copywriter : Puti Adrian, Angel Roberty
Art Director : Suryani Widodo
Radio Director : Mamung Muhdi (Radio Clinic)

Aspirin
“Spelling Bee Competition”

Ambience: at Spelling Bee National Champion Competition 
SFX : Crowd of audience
FVO: …C - H - E
MC: That’s right!
SFX: Audience Clapping

MC: Next, I would like you to spell some phobias : Xanthophobia
SFX : tik…tok…tik…tok… 
FVO: X – A - N –T – H - O - P – H – O – B - I – A… Xanthophobia!
MC : That’s correct!!
SFX: Audience Clapping

MC: The next word is: Cephalgiaphobia
SFX : tik…tok…tik…tok… 

FVO: ee….may I have the definition?
MC : Cephalgiaphobia is fear of the next headache
SFX : tik…tok…tik…tok…

MC : Cephalgiaphobia….
FVO: S…E…? 
SFX : People Murmuring
FVO: ee…. May I have aaaa..? … can  you give me aaaa …ooh.. 
          A… – S… – P  - I  - R – I – N

SFX: Bell ringing (Ting!)
Announcer: Everytime a headache strikes, remember Aspirin


Aspirin-spelling bee

Agency : BBDO
Creative Director : Haris Budi
Creative Grouphead : Awaluddin
Copywriter : Angel Roberty
Radio Director : Mamung Mudhi (Radio Clinic)

Multiplication Chances

FVO:
Awal bulan waktunya bayar bayar bayar tagihan plus belanja belanja belanja bulanan. Musti bayar bayar bayar bayar tagihan listrik. Tambah bayar bayar bayar bayar kartu kredit lewat Klik BCA. 
Jangan lupa beli beli beli beli beli pulsa. Biar cepet, lewat M-BCA aja.
Kalo ke mall, sayang banget kalo ga belanja belanja belanja belanja baju baru. Terus beli beli beli beli beli tas sama sepatu baru. Biar praktis, bayar bayar bayar bayar bayar bayarnya pake Debit BCA aja. Mumpung inget, jangan lupa nabung nabung nabung nabung nabung biar saldo nambah terus.

ANNCR : Mulai Mei sampai September 2012 makin sering bayar bayar dan belanja belanja melalui E-Banking BCA dan tambah tambah terus saldo Anda, kesempatan kesempatan buat dapet hadiah dari Gebyar Tahapan BCA makin berlipat ganda! 
Nikmati banyak cara baru buat dapet 20 Mercedes-Benz C-Class, 2000 motor serta grand prize Mercedes-Benz S-Class.
BCA senantiasa di sisi Anda.


angelroberty

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