When you think of Black Friday, you think of buzzing high streets and long queues filled with hungry and expectant shoppers. Yet in the last year, around £1.04 billion was generated in online sales last year, according to data published by Adobe Analytics. And the number is only expected to increase. With Black Friday gaining more of a presence online, is cyberspace replacing the high street? 

I asked people on the busy streets of London whether they preferred shopping in-store or online for their deals.

Are shoppers moving online for Black Friday deals?

When you think of Black Friday, you think of buzzing high streets and long queues filled with hungry and expectant shoppers. But, you also find just as many Black Friday promotions in every corner of the internet. Last year an estimated £4.8billion was spent online in the UK during Black Friday weekend in 2022, according to an analysis by Global Data for VoucherCodes. With Black Friday gaining more of a presence online, is cyberspace replacing the high street? 

I asked people on the busy streets of London whether they preferred shopping in-store or online for their deals.

Aniqah F. Majid