Buy/Stream: https://anjunabeats.co/grmunr.pbt
Follow Anjunabeats New Releases on Spotify: anjunabeats.co/newreleases.pbt
Release Date: 24th June 2022

Anjunabeats stalwart Graeme Shepherd, aka Grum, releases his fourth artist album, ‘Unreality’. Out now.

‘Unreality’ is his most reflective work to date, putting human connection in the digital age under the microscope. A story in two halves, the album is introspective, ideas-driven and song-heavy, holding a mirror to Graeme’s own emotional journey over the last two years.

The visceral nature of Graeme’s work has been present since his debut LP ‘Heartbeats’. A feel-good, get up and dance record championed by Annie Mac and Pete Tong in the early 2010s, Grum was a product of the blog era, riding the heights of Hype Machine with his synth-heavy sound. As he pivoted towards the dance floor, both his sound and the stories he wanted to tell became more daring.

‘Shout’, his cover of the Tears For Fears classic, was a prog house protest anthem that foreshadowed 2019’s ‘Deep State’ LP - an underground epic with an undercurrent of discontent, evident in the acid-tinged ‘Stay’, Depeche Mode-esque ‘Lose Control’ or hypnotic ‘Altered State’. 'Deep State' eventually spawned his own record label of the same name which has gone from strength to strength in recent years.

On his new album 'Unreality', there’s an undeniable summer euphoria to ‘Don’t Look Down’ and ‘Taking Over Me’, written alongside regular collaborator Natalie Shay, a rising star of the U.K. indie-pop scene. ‘Faded Memory’ and ‘Come Alive’, both featuring Sarah Appel, are a synth-heavy shot of adrenalin, channelling the glossy optimism of 1980s pop in a punchy contemporary production.

Another recognisable voice, Dom Youdan, enters the fold. Having previously worked with Grum on Tomorrow’ and ‘Invisible’, there’s a tangible yearning for deeper human connection in ‘Be The Horizon’ and ‘Virtual Companion’. Lead single ‘Disconnected’, featuring Daniel Sealine, is designed for the darkest corners of a club; a techno-infused helter-skelter ride with Daniel’s vocal bursting out of the shadows.

We close with a moment of hope in ‘Look To The Light’, Graeme’s first vocal performance on a record, and the introspective acceptance of ‘Our Cosmic Insignificance’.

Grum’s ‘Unreality’ is out now on Anjunabeats, with vinyl available to pre-order on the Anjuna Music Store now. Grum embarks on phase one of his ‘Unreality’ tour this summer, including 18 dates across North America with shows in San Francisco, Las Vegas, Chicago, Toronto and more, plus a stop off at Above & Beyond’s Group Therapy Weekender London festival this September. Tickets on sale now (https://grum.tv).

Website: www.anjunabeats.com
Anjunastore: www.anjunastore.com
Facebook: www.facebook.com/anjunabeats
Twitter: www.twitter.com/anjunabeats
Spotify: Anjunabeats.lnk.to/NewReleasesYo/Spotify
Instagram: www.instagram.com/anjunabeats
SoundCloud: @anjunabeats
Reddit: reddit.com/r/AboveandBeyond
Discord: www.discord.gg/anjuna

Buy/Stream

Grum - Unreality

Buy/Stream 'Unreality': https://anjunabeats.co/grmunr.pbt
Buy/Stream 'Disconnected': https://anjunabeats.ffm.to/gsdscnnctd.pbt
Follow Anjunabeats New Releases on Spotify: anjunabeats.co/newreleases.pbt

There’s a considered and conscientious edge to every record that comes from the studio of Graeme Shepherd, a.k.a. Grum. Strip away the club exterior and you will find a nuanced, sometimes provocative, message that asks us to challenge our outlook on the world.

Progressive house connoisseur, Deep State label head and Anjunabeats stalwart, June 24 sees the release of his fourth artist album, ‘Unreality’; his most reflective work to date, putting human connection in the digital age under the microscope. 

“This is about remembering our humanity, which perhaps we lost a little bit over the last couple of years - maybe we can get a bit of it back in the dark, under some strobe lights.” 

A story in two halves, the album is introspective, ideas-driven and song heavy, holding a mirror to Graeme’s own emotional journey over the last two years. 

“The first half mostly came about in the summer of 2020. With all that time on my hands, and as a form of therapy, I started rediscovering a lot of 80s music I loved and hadn’t listened to for a long time. This turned into doing special 80s livestreams to connect with my fans. There is definitely a bit of longing here for simpler and happier times.” Grum explains. “The second half of the album has a darker, apocalypse rave feel to it”.

Designed for the darkest of dance floors, lead single ‘Disconnected’ featuring Daniel Sealine provides one of those cataclysmic moments; a techno infused helter-skelter ride with Daniel’s vocal bursting out of the shadows.

Grum embarks on phase one of his ‘Unreality’ tour this summer, stage one including 18 dates across North America with shows in San Francisco, Las Vegas, Chicago, Toronto and more.

Grum feat. Sealine ‘Disconnected’ is out now. ‘Unreality’ arrives June 24 on Anjunabeats, and is available to pre-order as a single 12” vinyl, and as a bundle with Deep State via the Anjuna Music Store.

Website: www.anjunabeats.com
Anjunastore: www.anjunastore.com
Facebook: www.facebook.com/anjunabeats
Twitter: www.twitter.com/anjunabeats
Spotify: Anjunabeats.lnk.to/NewReleasesYo/Spotify
Instagram: www.instagram.com/anjunabeats
SoundCloud: @anjunabeats
Reddit: reddit.com/r/AboveandBeyond
Discord: www.discord.gg/anjuna

Grum feat. Sealine - Disconnected

Buy/Stream 'Unreality': https://anjunabeats.co/grmunr.pbt
Buy/Stream 'Don't Look Down': https://anjunabeats.ffm.to/dldgsn.pbt
Follow Anjunabeats New Releases on Spotify: anjunabeats.co/newreleases.pbt

Lifted from the forthcoming album 'Unreality', Grum shares an 80s-inspired single 'Don't Look Down', featuring Natalie Shay.

There’s a considered and conscientious edge to every record that comes from the studio of Graeme Shepherd, a.k.a. Grum. Strip away the club exterior and you will find a nuanced, sometimes provocative, message that asks us to challenge our outlook on the world.

Progressive house connoisseur, Deep State label head and Anjunabeats stalwart, June 24 sees the release of his fourth artist album, ‘Unreality’; his most reflective work to date, putting human connection in the digital age under the microscope. 

“This is about remembering our humanity, which perhaps we lost a little bit over the last couple of years - maybe we can get a bit of it back in the dark, under some strobe lights.” 

A story in two halves, the album is introspective, ideas-driven and song heavy, holding a mirror to Graeme’s own emotional journey over the last two years. 

“The first half mostly came about in the summer of 2020. With all that time on my hands, and as a form of therapy, I started rediscovering a lot of 80s music I loved and hadn’t listened to for a long time. This turned into doing special 80s livestreams to connect with my fans. There is definitely a bit of longing here for simpler and happier times.” Grum explains. “The second half of the album has a darker, apocalypse rave feel to it”.

Designed for the darkest of dance floors, lead single ‘Disconnected’ featuring Daniel Sealine provides one of those cataclysmic moments; a techno infused helter-skelter ride with Daniel’s vocal bursting out of the shadows.

Grum embarks on phase one of his ‘Unreality’ tour this summer, stage one including 18 dates across North America with shows in San Francisco, Las Vegas, Chicago, Toronto and more.

Grum feat. Sealine ‘Disconnected’ is out now. ‘Unreality’ arrives June 24 on Anjunabeats, and is available to pre-order as a single 12” vinyl, and as a bundle with Deep State via the Anjuna Music Store.

Website: www.anjunabeats.com
Anjunastore: www.anjunastore.com
Facebook: www.facebook.com/anjunabeats
Twitter: www.twitter.com/anjunabeats
Spotify: Anjunabeats.lnk.to/NewReleasesYo/Spotify
Instagram: www.instagram.com/anjunabeats
SoundCloud: @anjunabeats
Reddit: reddit.com/r/AboveandBeyond
Discord: www.discord.gg/anjuna

Grum feat. Natalie Shay - Don't Look Down

Grum - Look To The Light

Grum - Our Cosmic Insignificance

Grum feat. Sarah Appel - Faded Memory

Grum feat. Natalie Shay - Taking Over Me

Grum - Only A Dream

Grum feat. Dom Youdan - Virtual Companion

Grum - Last Light

Grum feat. Dom Youdan - Be The Horizon

Pre-order 'Unreality': https://anjunabeats.co/grmunr.pbt
Buy/Stream: https://anjunabeats.co/grmclpra.pbt
Follow Anjunabeats New Releases on Spotify: https://anjunabeats.co/newreleases.pbt
Release Date: 8th June 2022

Grum shares new music from his upcoming album ‘Unreality’: ‘Come Alive / Pattern Recognition’.

Progressive house connoisseur, Deep State label head and Anjunabeats stalwart, June 24 sees the release of Grum's fourth artist album, ‘Unreality’; his most reflective work to date, putting human connection in the digital age under the microscope. A story in two halves, the album is introspective, ideas-driven and song heavy, holding a mirror to Graeme’s own emotional journey over the last two years.

“The first half mostly came about in the summer of 2020. With all that time on my hands, and as a form of therapy, I started rediscovering a lot of 80s music I loved and hadn’t listened to for a long time. This turned into doing special 80s livestreams to connect with my fans. There is definitely a bit of longing here for simpler and happier times.” Grum explains. “The second half of the album has a darker, apocalypse rave feel to it”.

The final singles to be released before the album’s launch, ‘Come Alive’ and ‘Pattern Recognition’ connect both sides of the ‘Unreality’ narrative. “This is a bit of an oddball track which is possibly turning into my favourite off the album.” says Grum on ‘Come Alive’. “Sarah delivered a really lovely vocal about pulling yourself together. Musically, a big Depeche Mode influence on this one, with a bit of James Holden too.” A “proper synth workout”, ‘Pattern Recognition’ takes proceedings into Gabriel & Dresden vs. Felix da Housecat territory.

Grum embarks on phase one of his ‘Unreality’ tour this summer, including 18 dates across North America with shows in San Francisco, Las Vegas, Chicago, Toronto and more.

‘Come Alive / Pattern Recognition’ is out now. ‘Unreality’ arrives June 24 on Anjunabeats, and is available to pre-order as a single 12” vinyl via the Anjuna Music Store.

Website: www.anjunabeats.com
Anjunastore: www.anjunastore.com
Facebook: www.facebook.com/anjunabeats
Twitter: www.twitter.com/anjunabeats
Spotify: Anjunabeats.lnk.to/NewReleasesYo/Spotify
Instagram: www.instagram.com/anjunabeats
SoundCloud: @anjunabeats
Reddit: reddit.com/r/AboveandBeyond
Discord: www.discord.gg/anjuna

Grum feat. Sarah Appel - Come Alive

Buy/Stream 'Unreality': https://anjunabeats.co/grmunr.pbt
Buy/Stream: https://anjunabeats.co/grmclpra.pbt
Follow Anjunabeats New Releases on Spotify: https://anjunabeats.co/newreleases.pbt
Release Date: 8th June 2022

Grum shares new music from his upcoming album ‘Unreality’: ‘Come Alive / Pattern Recognition’.

Progressive house connoisseur, Deep State label head and Anjunabeats stalwart, June 24 sees the release of Grum's fourth artist album, ‘Unreality’; his most reflective work to date, putting human connection in the digital age under the microscope. A story in two halves, the album is introspective, ideas-driven and song heavy, holding a mirror to Graeme’s own emotional journey over the last two years.

“The first half mostly came about in the summer of 2020. With all that time on my hands, and as a form of therapy, I started rediscovering a lot of 80s music I loved and hadn’t listened to for a long time. This turned into doing special 80s livestreams to connect with my fans. There is definitely a bit of longing here for simpler and happier times.” Grum explains. “The second half of the album has a darker, apocalypse rave feel to it”.

The final singles to be released before the album’s launch, ‘Come Alive’ and ‘Pattern Recognition’ connect both sides of the ‘Unreality’ narrative. “This is a bit of an oddball track which is possibly turning into my favourite off the album.” says Grum on ‘Come Alive’. “Sarah delivered a really lovely vocal about pulling yourself together. Musically, a big Depeche Mode influence on this one, with a bit of James Holden too.” A “proper synth workout”, ‘Pattern Recognition’ takes proceedings into Gabriel & Dresden vs. Felix da Housecat territory.

Grum embarks on phase one of his ‘Unreality’ tour this summer, including 18 dates across North America with shows in San Francisco, Las Vegas, Chicago, Toronto and more.

‘Come Alive / Pattern Recognition’ is out now. ‘Unreality’ arrives June 24 on Anjunabeats, and is available to pre-order as a single 12” vinyl via the Anjuna Music Store.

Website: www.anjunabeats.com
Anjunastore: www.anjunastore.com
Facebook: www.facebook.com/anjunabeats
Twitter: www.twitter.com/anjunabeats
Spotify: Anjunabeats.lnk.to/NewReleasesYo/Spotify
Instagram: www.instagram.com/anjunabeats
SoundCloud: @anjunabeats
Reddit: reddit.com/r/AboveandBeyond
Discord: www.discord.gg/anjuna

Grum - Pattern Recognition

Grum Feat. Natalie Shay - Closer Apart

A label founded and curated by Above & Beyond.

www.anjunabeats.com