This episode of “Vietnamlytical” podcast aims to bring a new perspective of “Consumer Society” - a definition stemming from the West but also existing in Vietnam under the term “sính ngoại”. The two guest speakers, one of whom is a traditional mom who buys products based on their function values, and the other who has preferences for foreign brands that bring emotional benefits, will engage in a face-to-face conversation and justify their choices with our host, Rachel.

Credits:
Mai Nguyen Phuong Anh
- Researcher 
- Scriptwriter 
- Script editor and finalizer
Mrs. Thanh Van: The “sính ngoại” mom

Dang Nguyen Song Ngoc
- Researcher 
- Scriptwriter
- Referencing
Mrs. Ngoc Loan: The traditional mom

Nguyen Tran Uyen Nhi
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- Researcher 
- Scriptwriter 
- Script editor and finalizer
Ms. Rachel: Host

Nguyen Tuyet Anh
- Researcher 
- Scriptwriter 
- Podcast editor
Advertiser

T.Anh