Kathleen Gage (http://ift.tt/1BIwYtA) is a wonderfully inspiring lady. She helps people find their true message and helps them share it with the world. Kathleen joins me - Anna Farmery- to talk about how to find  out "not just who you are, but what you stand for, what you’re passionate about, and the difference you’re here to make in this world". We talk about how to understand that hidden secret to the success of your business  - YOU.   View the full show notes at http://ift.tt/1FqjmTY Get more and subscribe to The Engaging Brand at http://ift.tt/JUydte

525 - Why the Secret is Inside You

What can we learn from frugal innovation in the emerging markets? Is there a danger that abundance means that businesses ignore frugal innovation? Anna Farmery talks to Ted Talks speaker Navi Radjou about how doing more with less. Navi explains the frugal economy and how we can learn from the emerging markets to make the most from our technological advances. View the full show notes at http://ift.tt/1HsEX09 Get more and subscribe to The Engaging Brand at http://ift.tt/JUydte

526 Lessons of Frugal Innovation From Emerging Markets

Smart entrepreneurs understand that digital is stretching from a customer's purchase cycle to their full life - so what does business need to plan for with the increase in 'smart products'? Anna Farmery discusses the effect of smart technology with Max Burton (http://matterglobal.com), founder of Matter (http://matterglobal.com). Max believes in "participating in a future that melds technology with art and humanity". View the full show notes at http://ift.tt/1xsT2Hz Get more and subscribe to The Engaging Brand at http://ift.tt/JUydte

527 - Effect of Smart Technology On Customer Experiences

How do you turn your website from a bland website to the land where your brand stands out....? How websites not only cost money but cost our business money! How to make a website visually effective. How to understand your brand personality to reflect in your website. How to profile your business. Why do entrepreneurs struggle to convey their brand? Is blogging undervalued by business? How blogging is a self development tool. The pitfalls of website implementation. The balance of writing for SEO and writing content for customer value. How to create triggers for customer action on your website. Balancing visual engagement with action orientated visuals. View the full show notes at http://ift.tt/1H2aPaY Get more and subscribe to The Engaging Brand at http://ift.tt/JUydte

Show 528 - Build a Website To Reflect Your Brand Personality

Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast (http://ift.tt/1ngQYqT). Professor Chris Bones and James Hammersley (http://ift.tt/1CMP0Wu) of Good Growth (http://ift.tt/1EEOakx) join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce (http://ift.tt/1CMOZlb)(http://ift.tt/1EEOcZz). For a FREE copy of Leading Digital Strategy: Driving Business Growth Through Effective E-commerce (http://ift.tt/1CMOZlb)(http://ift.tt/1EEOcZz) then email James at jh@goodgrowth.co.uk (mailto:james@goodgrowth.co.uk) [Tweet "Great listen- Leading digital strategy to drive your business growth"] View the full show notes at http://ift.tt/1CMOZld Get more and subscribe to The Engaging Brand at http://ift.tt/JUydte

529 - Leading Digital Strategy For Business Growth

Learn how to create a social movement from within your company. View the full show notes at http://ift.tt/1HnJcJc Get more and subscribe to The Engaging Brand at http://ift.tt/JUydte

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