If a marketing campaign is just empty words, not offering your customers any value, then they’ll just tune it out. But if you’re providing your clients with valuable content built into your marketing where they really get some benefit from reading what you have to say, that’s going to catch their attention!

Which is why your marketing needs to be just as exquisite as your product or service.

So, why is content marketing so important for entrepreneurs and small business owners? Here are four reasons why you should be offering your customers only the best content in all of your marketing campaigns.

Why Is Content Marketing So Important For Small Businesses

Sales funnels can be complex, not only in concept but also in the way they’re set up.

If you don’t have a grasp of how the whole thing works, don’t worry because you’re not alone! Lots of small business owners and entrepreneurs are in the same boat as you!

An effective sales funnel has many moving parts. Email sequences, landing pages, social media ads. It can be difficult to get your mind wrapped around it all.

It can be scary when the success of your new product or service hinges on a sales funnel that leads to actual sales.

So, how do you do it?

Understanding The Sales Funnel For Your Online Business

Writing a concise but impactful letter is challenging. Some might say it’s an art. 
 
There’s a difference between shooting off an email and writing something good that will make a positive impression on your client and will help strengthen your esteem and overall relationship. 

It takes no time at all to write a long, stream-of-consciousness message, but a thoughtful, brief message can take a lot of effort and time, to write.

The Art Of Writing The Perfect Email

There is a shift happening.

There's a whole new kind of business owner that longs for that connection. They want to be of service to the people around them, to make a difference in the lives of their customers. They are the self-proclaimed ‘Heart Centered Entrepreneurs’. I’ve talked about them before and consider myself one of them.

They're the people who start every business opportunity and customer interaction by asking themselves, “How can I help this person?” rather than “How can I get this person to give me money… er.. I mean, become a client?”

A Return To Service

Even if your business has nothing to do with holiday shopping, you probably find that business doesn’t wind down in December, it winds up (at least those first two weeks). There are so many loose ends to tie up for the year, and there’s a big push of work to get done in anticipation of taking a few days off.

Get A Jump On Making Plans For The New Year

If you’re a budding new entrepreneur, one of the most important questions facing you is, “How much should I charge for my services/products?” 

It’s a real Goldilocks question (minus the bears). Charge too much and you won’t get any clients. Charge too little and you might have enough clients, but you’ll be spinning your wheels and unable to pay the bills. You need to figure out your “just right” price point that will bring in both new clients and money. And once you do, the sky will be the limit for your business’ growth.

How Much Should You Charge For Your Work?

If you’ve been following my blog for a while (hi mom!) you may have noticed a change in tone, style, and personality recently. 

Don't worry, I haven't hit my head or developed a split personality. 

Nope. But I did realize a massive mistake I’ve been making in my business - I hired someone to write my copy.

Massive Biz Mistake 12 - Not Writing My Own Copy

Do you ever feel like you’re battling your own brain?

Whether it’s forgetting an appointment, procrastinating when you’re on a deadline, or just being in a bad mood, sometimes it feels like it’s brain vs. you. 

With that battle going on, it can be really hard to stay focused, positive, and energized. It’s something that I deal with, and I’m guessing you probably do too.

Any Old Task

Popular tracks