The term “Composable CDPs” has gained traction amongst MarTech vendors. Proponents of this term promise a new, almost revolutionary approach to managing and activating customer data.

But is it new or revolutionary? And by the way, what does “composable” really mean? Let’s dive deeper.

The Real Story On Composable CDPs

RSG AI Agents in MarTech

Salesforce just announced its intent to acquire Informatica for $8 billion, after failing last year to snap up the firm for $10B. This isn’t just another M&A headline. It has real implications for how enterprises handle customer data, how AI gets deployed in the stack, and whether your Salesforce investment is about to get more or less coherent.

Apoorv Durga

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