Robi Ganguly and Ian Sefferman join Jacob Goldstein to discuss user engagement and retention, the ways that the influx of larger players and the emergence of wearables are changing the industry, and how smaller developers can compete in the evolving app market.

Tune And Apptentive Discuss User Retention And Engagement

Dirk De Kok, CEO of Mobtest, and Jacob Goldstein sit down to discuss usability testing in app development, the controversial Facebook newsfeed test, and the potential pitfalls of A/B testing as Apps become a central part of daily life. 

MobTest On The Role Of Testing In Development

Jacob Goldstein and Terry Davidson discuss the role of traditional marketing strategies, like place marketing, in a successful mobile business plan.

O'Neil Interactive On Location Marketing In Mobile

Jacob Goldstein and Thomas Sommer discuss Customer Lifetime Value's importance in mobile gaming, as well as emerging issues like regulation of Free to Play Apps and the difficulty of establishing strong mobile gaming brands.

Applift On LTV And Mobile Gaming

Anton Gavrailov and Jacob Goldstein discuss drones as a part of the apps industry, the mature of drone hardware, and the regulatory and cultural barriers that drones face to achieving universal acceptance

Drones As Platform For Apps

You can find our new Podcast, Wireframes, here: https://soundcloud.com/wireframespodcast!

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Industry leaders and developers explore app industry trends, offer tips and best practices for app strategy, and provide insight on what’s next. Voices of the Industry is a production of the Application Developers Alliance. Visit us at appsalliance.org. 

Voices of the Industry

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