Beauty and Brands is a deep-dive into marketing and branding strategies that businesses are using that are gaining popularity! Join Ariane discover the core messages and stories that your favorite brands are telling and what attracts you to the brands that you buy. Follow Ariane on Instagram at @ariane_long and subscribe to this podcast on iTunes!

0. Trailer

In the first episode of Beauty and Brands the topic is skincare brand "Summer Fridays."  Episode one gets down to the brand's core message and why the Jet Lag mask is branded the way it is.  In true Summer Fridays fashion, take some time to sit back and listen to what this brand is all about.

1. Summer Fridays

In this episode of Beauty and Brands the topic is cosmetics brand "Lush Cosmetics."  Episode two goes over product packaging, in-store experience, and sustainability.  In true Lush Cosmetics fashion, listen to this podcast while dreaming of ways to save the planet.

2. LUSH Cosmetics

In this episode of Beauty and Brands the topic is feminine hygiene brand "THINX."  Episode three goes over advertising campaigns, global impact, and inclusivity.  In true THINX fashion, listen to this podcast and think outside of the box of traditional norms.

3. THINX

In this episode of Beauty and Brands with Ariane, the topic is "Kiehl's Since 1851." Episode four describes the stores, men's line, advertising imagery, and packaging. In true Kiehl's fashion, listen to this podcast while remembering all the doctor's appointments you should probably make.

4. Kiehl's Since 1851

In this episode of Beauty and Brands with Ariane, the topic is cult-classic "Glossier." Episode five goes over in-store experiences, packaging, and social media marketing. In true Glossier fashion, listen to this podcast while nourishing your true, natural, & individual beauty.

5. Glossier

In this episode of Beauty and Brands with Ariane, the topic is "Schmidt's Naturals." Episode six goes over advertisements, packaging, and brand values. In true Schmidt's fashion, listen to this podcast and think of products you want to make that will better the health of others.

6. Schmidt's Naturals

In this episode of Beauty and Brands with Ariane, the topic is "Curology." Episode seven goes over the breakdown of the brand name and color used in branding. This episode also discusses advertising and relatability. In true Curology fashion, listen to this podcast and think of what you can simplify in your life to help you feel more confident.

7. Curology

Beauty and Brands is a deep-dive into marketing and branding strategies of businesses in the beauty industry that are gaining popularity! Join Ariane in discovering the messages and stories of your favorite brands and what attracts you to them. Follow Ariane on Instagram at @ariane_long and subscribe to this podcast on iTunes!

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