Summer is a slower time of the year for a lot of businesses. It's also a time when folks finally have the time to sit back and re-evaluate their business, in terms of strategy and technology.

This episode features computer guru Mike Grossman, of Mike Grossman Consulting, who will be talking about some things you can do to make sure your computer is running properly and doing its job: attracting potential new business.

Mike also had some additional advice regarding Google Analytics and Google AdWords Express. According to Mike:

"a) If you're interested in taking a quantitative approach to understanding your website then I highly recommend connecting your website to Google Analytics. It's free to use and it will give you a ton of data related to your website traffic. What pages people are viewing, how long are they on their pages, where your audience to located geographically and their age and gender.

If already setup with Google Analytics, then check traffic numbers and consider cross checking that data with sales numbers for even more insight into your business. There's a good chance you'll be able to better understand your marketing and sales from this quantitative approach.

b) If you want to try some pay-per-click advertising, Google rolled out the new AdWords Express to complement the traditional Google Adwords. The express version is much easier to configure and quickly get started with but while lacking a lot of customization features.

Even if you're on a tight budget you could try setting up an AdWords Express ad campaign and tracking the results to determine if you want to invest more. Also, along with Google Analytics, you'll get great data about your audience and what they're searching for."

Give that Computer a Thorough Spit and Polish this Summer

Our guest today is Chris Vasiliadis, of Priority Wellness. Chris is a health and wellness coach who helps her clients get and stay healthy. Her own journey began with an unexpected diagnosis of MS (multiple sclerosis). Chris will be talking about her work and will offer some interesting approaches to the concept of "work-life balance."

Visit Priority Wellness at: http://prioritywellness.com/

Staying Productive by Staying Healthy - An Interview With Chris Vasiliadis Of Priority Wellness

Arlington Entrepreneurs interviews Give Back Time, an organization that matches volunteers with the non-profits that need them. Both volunteers as well as organizations can register right on the site. Give Back Time will match helpers and organizations by need and by location. Visit Give Back Time at: givebacktime.org.

Interview with GiveBackTime

Keep your money in town this holiday season. Skip the mall and keep the computer off. Visit the shops and stores in your own neighborhood to get all of your holiday shopping done. You might be surprised at what's right around the corner!

Keep Your Money in Town: Shop Local This Holiday

The library is a great place to get work done and to build your business. You'd be surprised at the wealth of resources available - check out our podcast for more information on how your public library can help grow your business.

Looking for a Place to Work? Try the Public Library

Women entrepreneurs face a unique set of challenges. They have to be – and do – everything, not just competently, but heroically. Leadership coach Debra Woog works with women entrepreneurs to free them from the trap of “hyper-competence,” as she describes it.

Interview with Debra Woog

You may have left the cubicle, but the cubicle may not have left you. Is your home office organized in a way that maximizes your efficiency and your health? There’s more to office design than deciding where the inbox tray goes.

Interior space organizer Linda Varone has expertise not only in office design, but in design psychology and ergonomics. She also incorporates the traditional Chinese practice of Feng Sui to ensure a total design and energy balance so her clients get a space that’s best suited to their type and line of work. In this interview, we’ll ask Linda for her perspectives on office design as it applies to your work life and your life after work.

Work Efficiently and Comfortably: An Interview with Linda Varone of Nurturing Spaces

Is your website doing its job? Are you getting the results you’d like, like more readers, a greater number of clicks that lead to sales or a higher listing on Google or other search engines?

We’ll be talking to two people in this episode who can help you find out. Strategic Adrenaline’s Mike Grossman and Lauren Stakutis offer a wide range of services that cover everything from content marketing to search engine optimization. Digital communication is their forte. Join us as we talk to them about the steps you can take to improve your website’s results.

Is Your Website Doing its Job? I

Content is king. There’s a lot of competition for attention, especially online. Well crafted stories can help engage your audience and keep their attention. Learn how to craft your tale from writing pro Lynette Benton, who has a background both in writing as well as in business.

Lynette Benton On Storytelling For Business

Arlington Entrepreneurs is an organization serving the needs of freelancers and micro-business in the greater Boston, MA area.