What does it really mean to build an artistic brand in today’s social media-driven world? In this intimate and eye-opening conversation, Artist Ally co-founder and artist mentor XAV sits down with contemporary artist Daniel McAuley following the closing of his solo exhibition, “Characteristics of an Unspoken Code of Behaviour.”

From tattoo studios to gallery walls, Dan shares his journey navigating the tension between authenticity and visibility, and the fine line between creative freedom and digital burnout. XAV breaks down how branding goes far beyond logos — it's about owning your story, embracing your artistic values, and connecting with your audience in meaningful ways.

✨ Topics include:
– Balancing self-expression and financial sustainability
– The double-edged sword of social media for artists
– Finding your audience without losing your voice
– Artist branding through lived experience and authenticity
– Turning “formed opinions” into powerful creative narratives

This episode is a must-listen for emerging artists, creatives navigating the digital age, and anyone wondering how to build a brand without compromising their art.

🎧 Hosted by XAV (Mentor, Art Agent & Co-Founder of Artist Ally)
🎨 Featuring Daniel McAuley (Contemporary Artist)
📍 Recorded in Barcelona at Homesession Residency

Beyond the Canvas: Building an Artist Brand in the Digital Age ft. artist Daniel McAuley

We’re a collective dedicated to mapping opportunities, resources, and strategies to empower international and refugee contemporary artists in Barcelona. Through lectures, digital content, and online tools, we provide artists with the knowledge and connections they need to thrive.

Currently, we are in residency at Fabra i Coats in collaboration with UIC Barcelona, where we are developing a comprehensive directory, mentorship programs, and a library of practical tools to help artists organize, market, and sustain their careers.

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