What a Monday - amirite? :) 

Today's episode talks about how Burger King is keeping students engaged through gamification - one of my recent favorite examples! We also talk about the Google Ads bidding strategies you can use! Next, we dive into the definition of a creative brief and why they matter for planning marketing projects and campaigns. Finally, I talk about why metrics are incredibly important, and share a framework for writing really awesome measures of success: SMART framework! Tune in and tell me what you think!

21: BK gaming fun, the definition of a creative brief, and S.M.A.R.T metrics

Hi everyone! Today we talk about how Little Ceasars Pizza is giving away ONE MILLION pizzas to frontline healthcare workers and first responders. How amazing? Also, we dive into common marketing metrics. I share the importance of mapping business goals to social media goals. Finally, I challenge you to think about a brand you love or follow. Go to their page. Look at their posts. Get curious. WHY do you think they are posting what they post? What business goals do you think they have that are driving this content they are sharing and creating? Comment below or email me your thoughts and revelations!

22: One million free pizzas, sample marketing metrics, and business goals + social goals

Hi everyone! Today, I start by talking about how my son walks around the house making fun of me. I also talk about my positive brand story right here in my hometown with a T-shirt company that is giving back to small business owners! We also talk about the formula for ROI. Surprise - my husband joins us today! He talks about his experience using data as a Finance Manager and Product Manager for global companies - he is awesome with numbers! So, tune in and let me know what you think. Don't forget to tell me about the data you think brands have on you, and the personalized experiences you are getting because of their data!

23: Coop makes fun of me, brand T Shirts, and my husband talks data with you!

Today, I give you some soul work. I found a post on LinkedIn about rejection. The post talks about how the founder of WhatsApp was previously rejected from roles at both Twitter and Facebook. Then, he designed WhatsApp and later sold the company for $20B. Ya'll - we are about to get rejected. We are about to have some big moments in our life. And maybe they already happened. I ask you to think about what that moment meant to you and how it shaped you into becoming the person that you are today. Don't worry - I talk about marketing analytics and how to find the right data to make better decisions - but today, I really want you to be reflective and walk through any moment of pain that you are holding onto. What broke you once will not keep you broken forever. I am here for you. I love you and I am rooting you.

24: Rejection, marketing analytic tools, and how to grow through hard times

Who knew Coors Light would be making me feel so warm and fuzzy on Monday morning? Last night, one of my students (Lauren), emailed me this story that captured my heart! I love this example of user-generated content and a brand making a magical experience for Olive *and their customers* to always remember! Next, I dive into factors to reference when building an audience. Finally, we talk about display advertising and a super cool tool called Moat that lets you look at display ads that brands are running online!

Story:  https://secretnyc.co/93-year-old-beer/ 

Target Audience Article: https://www.brafton.com/blog/strategy/6-real-life-target-audience-examples-to-help-you-define-your-own-b2b-and-b2c/ 

Tool: https://moat.com/

25: Coors Light makes a 93-year-old woman happy, target audiences, and a tool called Moat

Happy Sunday! Today, I am hiding on the floor of our guest bedroom to record this week's Sunday morning podcast. I share what I learned about podcasting and the rapid change to 100% virtual teaching. I explain the difference between UX and UI. And, I encourage you to reflect on finishing these students:

1) My favorite mobile app is_________ because___________.
2) A good website does_______________________________.
3) A bad website lacks________________________________. 

I can't wait to hear what you discover and reflect on!

26: Lessons from podcasting, UX vs. UI, and great + bad websites

Ya'll! Oprah freaking Winfrey is hosting a virtual graduation with Facebook on May 15th! Isn't that amazing? I am totally joining this party.  What about you?

Today, we talk about how branding is all about experience. We apply new concepts to 4 P's of marketing as it relates to a digital experience too. You have 30,000 choices each day, so how do brands stand out? We talk about those ways today. 

Finally, I ask you to reflect on why you make brand decisions. Are you thinking of the representation of a brand? Or the reputation? And, how do you take this knowledge about customer-based marketing, empathy, and emotional-based storytelling and apply it to a brand you work for one day?

27: Oprah + Facebook’s virtual graduation, the 2 R’s of branding, and reflection for brand choices

I had a few beers with my husband. The sun is bright. I am rocking overalls. I am feeling great. This is moment is what I call in my mental health journey: a mental high. Today is a good day. Today, I feel capable. I feel confident. I feel worthy. These are the days I record. These are the days I write. These are the days I remind myself I am talented and have a gift. Today, I don't let imposter syndrome win. I don't let the negative voices from my past that I battle daily win. Today, I re-shifted the focus of this podcast so that I can stay accountable and connected with this vision of publishing my book. I will tell stories about unfolding and becoming - and inspire you to live the life you are destined to live. In return, I will do the same for myself. You ready, boo?

Unfolding & Becoming: A New Chapter

Have you ever ran away from a good relationship? Have you ever felt unworthy of a good boss or a wonderful job? If you are like me, you can loudly say, "OH YES" to all of those questions. In today's episode, I share what Honey taught me about accepting love instead of running away from good people, places, and opportunities. Her story is one of love and acceptance - and there are some drop-in's from Cooper too. You are wildly loved, my friends. And I hope this story reminds you of the love that surrounds you, even during the stormy days.

The Story of Honey: Running Away from Good Things

Today is World Kindness Day! And today's short episode is about how you can be kind to yourself when something goes wrong. Today's story is what I told myself (thanks to the help from my friend Anna) after I felt "fooled" into becoming a published author. My gut instinct was to tell myself, "You should have known better. This is your fault." And my kinder response was, "It's okay - you proved your talents today. And you will do this on your own terms now."

Kind Self-talk During Hard Moments

This podcast is for the feelers. Those who care deeply. The ones who have a lot of heavy, pain, and hurt in their backpack through life. I'm here to help you feel loved, seen, and heard. We will talk about how you can unfold from the trauma, grief, hurt, and secrets from your past. That way, you can become a more peaceful, thoughtful, and intentional version of yourself.

Ashley Marie Sieb