Knowing how to tell your story is fundamental to founders and businesses, if you don't know your purpose, you cannot expect people to come on board with you

This week's podcast guests are Gareth Dimelow and Terry Bower, founders of Inside Stories, a company dedicated to helping business owners define and refine their story

To learn more visit their website: https://insidestories.guru/

Inside Stories: Unlocking your Business Narrative

We're well underway with Season 15 - Business Infrastructure Masterclass. Here's a quick update from the host, Alicia Butler Pierre, on what to expect for the final masterclass episodes. Great things are brewing!

A Quick Update from Alicia

In this episode of the Atom CTO Podcast, Bhairav and Samuel Villegas (from Two Five One EU) dissect the concept of failure in startups: a delicate yet critical aspect of entrepreneurship. They challenge the traditional stigma of failure, framing it instead as a pivot point that could lead to a more successful journey. They continue to break down the reasons behind startup failures, factoring in aspects such as emotionality and over-optimism, and the potential consequences of an inability to accept reality and change course.

Drawing attention to entrepreneurs' journey, they deliberate the transition from an employee to a founder; highlighting that industry experience though important, isn’t all encompassing. They share their views on the growth and insights that come from failures, focusing on second-time founders, while reframing our perception of success and failure in the entrepreneurial world. Tune in for an enlightening discussion on these realities in the startup ecosystem.

Samuel Villegas: Why Start-Ups Fail and How to Choose the Right CTO

In this week's podcast we are talking with Nigel Davey from SME Needs, a company that helps businesses with their strategic marketing needs.

In this podcast we talk about the crucial things businesses must do in order to be effective with their overall marketing, the different strategies that can be adopted and what effective marketing really looks like and how to find the right marketing partner

This is a must listen for those of you that are looking to make changes to your current marketing strategy and want to understand  where to start

Nigel Davey: Marketing Advice for SMEs with SME Needs

In this episode we are talking all things outsourcing with Aman Sood from TMotions.

TMotions specialises in developing e-commerce software and Aman has been involved in the Indian outsourcing market for the past 20 years. 

During our conversation we cover a variety of topics that will interest anyone that is thinking about outsourcing an IT related project to companies based in India:

The topics include:

What to look for in an outsourcing partner
What you need to make sure you have written into your contract
What types of projects are suitable for outsourcing
How can you deal with the cultural differences that you are bound to come across

After listening to this you should have a much firmer grasp of whether outsourcing to India is right for you

Happy listening!

Aman Sood: Outsourcing IT Projects to India with TMotions

In this week's episode, I'm talking with Asher Ismail, the CEO of Midrive.

Midrive (midrive.com) is revolutionizing the market for first-time driving. In the last 12 months, sales of their 'pay as you go' insurance and 'app-powered' driving lessons has increased 400%. It is very much a company built by millennials for millennials and during our conversation we touch on a number of different areas:

- how to build a sustainable, multi-million-pound marketplace
- achieving and maintaining a high level of learner driver and instructor engagement with the platform and sustaining a 5-star rating on Trustpilot
- engaging your key stakeholders through crowdfunding
- why on-demand hourly insurance has such huge potential
- building relationships with VCs
- what it takes to become CEO of such a dynamic and exciting company

Asher is a CEO with an impressive track record and this podcast is recommended for anyone that is interested in understanding what it takes to build and scale a high-growth business targeted at today's youth. You can check out Midrive's Crowdfunding campaign at crowdcube.com/midrive

Asher Ismail: Crowdfunding and building a multi-million pound marketplace with midrive

In this podcast we are talking with Rustam Roy from Legalistic (http://www.legalistic.co.uk/)

We cover a range of topics including:
- How to find the right legal partner
- Protecting your IP through trademarks, copyrights and patents
- What to put in contracts with IT vendors
- Negotiation tactics
- All things GDPR

This podcast is thoroughly recommended for new as well as growing businesses - anyone that wants to understand how they can use legal tactics to protect their business

Rustam Roy: GDPR and Negotiation Advice with Legalistic

We decided to give Bhairav a break for this episode so there is a new voice behind the mic, I (Sam) talk to Tobias Günther, a native Stuttgarter, entrepreneur, soup chef and the CEO of Fournova, the creators of Git Tower, https://www.gittower.com. It's a bit of a monster podcast as we cover:

- Switching gears from running a software consultancy to creating a software product
- Effectively running a remote team
- Starting a business in Germany compared to the U.K.
- The startup scene in Stuttgart
- Inviting entrepreneurs over for soup

Fournova are currently running a public beta for their up and coming release of Git Tower which you can apply for access, for free, here https://www.git-tower.com/public-beta-2018

And whilst you're at it, check out 
https://stuff.git-tower.com/products/the-dev-manifesto

Tobias Günther: From consulting to software vendor, German entrepreneurship with Fournova

In this podcast we're talking to Rob Herrera and Rebecca Parsons at the Mill, a co-working space that has changed the tech landscape in Wilmington Delaware.

Rob left his job as an architect in New York where he had worked on the original WeWork spaces to come to Wilmington to start up a new space called The Mill, which has rapidly become the hub for the tech community in the state.

We talk with Rob and Rebecca about how the community has changed, what Delaware is doing to attract young businesses and what advice companies should take on board when looking to set up in the state.

For more information on The Mill please visit their website: 

http://themillspace.com/

Rob Herrera and Rebecca Parsons: The Delaware Tech Communitywith The Mill

In this week's podcast we talk to Sean Sheppard.

Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies across a wide variety of products and markets. He was recently named the #2 Online Sales Influencer and contributor at The Huffington Post. He’s now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.

Sean Sheppard: Hacking Venture Capital and Mentoring for Growth with GrowthX

Kuda Biza is a serial entrepreneur who started his first company when he
was 9 years old in Zimbabwe. Kuda moved to the U.S. with only $40 in his
pocket to study at Lynn University where he started his second company.

He is the author of the book: The S.P.E.A.R. Method and is the Co-Founder & CMO of Nunbelievable, a mission-based baked goods company that donates meals for every box of cookies sold. The company is backed by Tony Robbins, IdealabNY and Loeb.nyc.

Prior to this, he spent over a decade in various innovation & e-commerce
roles at Newell Brands, a Fortune 500 firm, home to iconic brands like:
Calphalon, Yankee Candle, Crock-Pot, Graco, Mr. Coffee & Sharpie.

While at Newell, he was responsible for launching multi-million-dollar
strategic new growth initiatives such as Crock-Pot Cuisine, a meal
delivery subscription service that reached over $20M in annual sales in 3
years and also ran a $75M e-commerce division.

He is also the co-founder of #ThisIsMyEra, a personal development brand
and Signables, a sports collectibles brand.

Kuda believes in being a force for good and founded the Amani Hope
Foundation, a 501 (c) 3 non-profit organization with a mission to
empower underprivileged children by providing scholarships.

Kuda is happily married to Ruth and is a proud Chelsea F.C. fan.

Kuda Biza: An Entrepreneur's Journey from Zimbabwe to the US

Conversations with a range of business owners from across the globe that discuss the challenges, triumphs and failures that are faced when trying to build and grow a business.  
In addition we talk about the latest trends in tech and generally anything we feel is relevant for today's tech and business savvy audience 

The companies interviewed operate in a diverse set of industries and are of varying maturity from the new startup to the established multi-national.

Atom Ventures is a UK based business that provides strategic technology and operational advice and investment to SMEs, startups and charities across Europe.  These podcasts are a way for us to talk directly with our clients, friends and partners and share our real life experiences of what it is like to run a business.

If you would like to take part in a podcast or would like to learn more then email Bhairav Patel - info@atomventures.co

Samuel Villegas: Why Start-Ups Fail and How to Choose the Right CTO

Atom CTO Podcast

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