If you are asking yourself whether it's worth it to start a podcast in 2020, the answer to your question is YES. Podcasting is about building a listening audience behind what you do or are passionate about. Podcasts have been around for some time and the industry is slowly getting saturated but like any other social media channel, creating value and being consistent will gather you a sustainable audience over time. This will make people know about you, what you do and can have a huge impact on your brand as well. It might take a while to see your stats skyrocket if you are not someone with a huge network but consistency will help you slowly rank higher among your competitors. Can you turn a Podcast into a business ? Yes ! Listen in to get the full information.

send in your questions to augustine@siftgroup.net and visit www.themarketingpodcast.live for more info

Episode 59 : Should you start a Podcast in 2020 ?

Search Engine Optimisation is a crucial step to making your website rank higher on search engines like Google or Bing. The criteria or requirements that search engines like Google use to determine where your website should rank keeps changing over time with the improvement of technology and its adoption. Think of how voice is starting to find a buzz around the marketing space and how businesses are preparing themselves for the adoption of voice technology, well, Google is not any different, with tools like FAQ on your website, Google is able to rank your website higher based on the voice-friendliness of FAQs. 

Things like Backlinks will still maintain their relevance especially for younger websites that are less than 2 years old. Transcribing content is one part that gets neglected, whereas, there are a lot of english based content in comparison to spanish or french. You will get more traffic if you are able to transcribe and translate your content locally and this should see you getting more traffic and ranking higher.

Send your questions to augustine@siftgroup.net

Episode 60 : Advanced SEO guide for your Website

In order to generate tons of organic search traffic, your website needs to be optimised in a way that allows Google to find your content relevant. We've discussed on why you need to carry out proper SEO ( Search Engine Optimisation ) and the tools you can use with that. We also discussed why as a new website you need to build quality backlinks, how to repair broken ones and how to search for them as well. Website speed, Mobile-friendliness and integrating for voice technology are some of the topics we've constantly emphasised. These and much more as discussed in the episode and throughout the podcast will help you generate organic traffic to your website and improve your ranking on SERP.

Send in your questions to augustine@siftgroup.net

You can find me on twitter @augustinekiama

Enjoy the episode !

Episode 61 : Why your website isn't generating tons of organic search traffic

Starting out in marketing can be overwhelming for some, especially if you've just completed college. Unless you are certain on the marketing space you are going to pursue, whether it's SEO, Telemarketing, Copywriting, Product Marketing e.t.c it can become an overwhelming task. I had the same problem and how I solved that was to focus on one thing and become an expert at that before moving to the next part of Marketing. Listen in for more information.

Send in your questions to augustine@siftgroup.net

find me on twitter@augustinekiama

www.themarketingpodcast.live

Let the class begin !

Episode 62 : Starting out in Marketing ? Do this first !

You've already done your SEO and your website is generating a good amount of traffic. The next task is to convert the traffic you are getting from leads into paying customers. There are creative ways marketers and sales people use to generate more leads and conversions on their website. A quick way to do that is integrating click funnels that capture the attention of your traffic and have them find their matching product/service. 

There is a catch, you have to make your funnel as interesting as possible and as precise as possible to retain the interest of your traffic. The whole process should be aimed at improving the overall customer experience which slowly leads to a higher conversion rate and less bounce rate. 

Send in your questions to augustine@siftgroup.net

Link to our website www.themarketingpodcast.live

You can find me on twitter @augustinekiama

Episode 63 : Beyond SEO with Click Funnels

I recently experimented on Tik Tok with my co-host on the Talk Football KE podcast on how Tik Tok works and how we can package and produce content on that platform. 

Tik Tok provides you with a good amount of reach to your content, more than any other social platform organically at the moment. Can a business use Tik Tok based on the demographic that is Tik Tok ? The answer to that question is yes, I explain further in the podcast on why your business should consider repackaging content for Tik Tok and the benefits of doing that.

Send in your questions to augustine@siftgroup.net

Visit our website for more info www.themarketingpodcast.live 

Be sure to rate, review & subscribe for the Podcast algorithm :)

Enjoy the Episode !

Episode 64 : Tik Tok for your business

If you are contemplating to create your own website, you might be unsure which hosting provider or CMS to choose from. As of May 2020, there are multiple options when it comes to CMS, some of which I have already used and, as much as they offer the same services on the top level, they tend to differ when it comes to certain technical abilities that make them different from one another. For that reason, you should find the proper CMS for your website needs  technical capabilities. 

Visit www.themarketingpodcast.live for more info

send in your questions to augustine@siftgroup.net 

You can find me on twitter @augustinekiama.  Make sure to rate, review and subscribe for the podcast algorithm :)

Enjoy the Episode !

Episode 65 : Wordpress or Godaddy ?

Having an email list is an amazing marketing tool that you can use to spread information to your readers. Not only that, the Click Through Rate on Newsletters is slightly higher compared to other forms of marketing campaign. Now, the downside risk of newsletter marketing is a huge percentage of your readers not clicking through your email. This has the effect of causing your email to land into spam or junk folder the more people don't read you email. This is not good for your email marketing campaign and how to solve that is explained in the episode.

Head on to www.themarketingpodcast.live for more info. 

You can find me on twitter @augustinekiama

Send in your questions to augustine@siftgroup.net

Enjoy the episode ! ( oh ! and make sure to rate, review and subscribe for the podcast algorithm )

Episode 66 : Why you should clean your Email list

When it comes to SEO, you want to make sure you take all the right steps to ensure your website is ranking for the right keywords and that your domain is gaining authority in the industry. As a marketer you might not have a big budget to spend on SEO so here are a list of SEO tools you can use to audit your website.

For more info head on www.themarketingpodcast.live and subscribe to our weekly newsletter as well.

Episode 67 : Website SEO Audit Tools under $100

In episode 68 we talk about personal finance and mental health with Susan Gichuru. She is a finance professional and a certified life coach from Nairobi, Kenya. She talks to us about managing our personal finances, the investment options that are available, why we should build an emergency fund and also being open about our mental health.

On her website www.speakuptalkback.com , she has created a platform where people are able to speak up about what they are going through, share their experiences & find assistance. On finance she offers a weekly IGTV called " Finance Friday " on her instagram @susan_gichuru, where she shares information & knowledge on finance to her audience.

Now, if you need her services on personal finance you can reach out to her on her social media @susan_gichuru  or send her an email wanjiku.m.susan@gmail.com 

send in your questions to augustine@siftgroup.net  & also rate, review & subscribe the episode for the podcast algorithm :)

Enjoy the episode !

Episode 68 : Personal Finance & Mental Health with Susan Gichuru

We make marketing simple to understand for everyone in episodic releases of just under 20 minutes that can help you level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.

The Marketing Podcast