Auralism is proud to present the new five track EP from talented San Francisco producer Kenneth Scott. The title track “What Do I Do?” is a dynamic vocal cut framed by hints of Eighties synth-pop contrasted against the modern techno sleekness and intricate musicality of Scott's work. On the flip, "What Do I Say?" is all about bass line, recalling the heady free-for-all of the early Nineties illegal party scene- but updated to meet 2009 standards. 

What Do I Do? 
"What Do I Do?" combines cutting edge late night techno, groovy house music, and solid pop hooks into something distinct. There is a serenity to this cut that can be found inside a memorable vocal, solid use of melody, and that serpentine bass line. 

What Do I Say? 
Imagine putting a heavy plumber's wrench into a commercial dryer, that's about the best description of the masculine bass bin destruction going on the flipside of the EP. But this track is far from a thuggish techno onslaught, the weird mechanical throbs and clicks serve as the melodic glue holding this counterweight of musical ideas together. This allows "What Do I Say?" to take on a simple life of understated grace where the best elements of the track partially obscure themselves only to reveal its magic to those souls who really sit and listen. 

What Do I Do? (Dave Aju Remix) 
Circus Company's Dave Aju brings real elements of the Eighties into his remix of "What Do I Do?", although the handclap percussion hook exudes more of a downtown Oakland influence of old school electro rather than the New Romantic pulse of the original. However, the cleverly crafted bouncing bass line could only come from San Francisco circa 2009 and gives this remix its form and definition. The melodies are the key attraction, though, always in perfect balance with the emotions Aju is trying to capture in this subtle re-working. 

What Do I Do? (Rift Remix) 
Rift transforms the A-side track into a sleazy, late night tech house voyage to an after-hours club somewhere on the wrong side of the tracks in Florida. His remix is loaded with the musical interpretations of overworked flesh peddlers crowding the dance floor of the club. The brilliant flashes of micro melodies tangled in Rift's dense web of sounds help keep things from getting too dark but it's the blowzy and swollen bass line that defines the track’s decent into unbridled hedonism. 

What Do I Say? (Jason Short’s Response) 
Auralism head Jason Short brings a tackle box full of sounds and throws every one of them at his remix of "What Do I Say?". Far from sounding cluttered, Short uses each ping, blip, and bleep to make contact the “great beyond” via a psychedelic musical conversation. A rolling bass line meets shamanistic techno buzz saws and an otherworldly clacking to create a face numbing late night 8-bit excursion to a place just a little beyond our universe.

ARLSMD021 Track2 Kenneth Scott - What Do I Say?

Launched in 2007 by longtime friends, producers and DJs, Jason Short, Marc Smith, Tim Kelleher and Hac Le, San Francisco-based Auralism Records brings the minimal machinations of Berlin to the Bay Area's famously funky dance floors. Auralism's roots trace back to 2005, when Smith and Short, producing together as the duo Coalition of the Killing, realized they'd need an outlet to handle their formidable stockpile of unreleased tracks. After top-flight DJs began blowing up parties worldwide with their white labels, they knew what needed to be done: the only way to give the music the forum it deserved was to release it themselves. Thus began the vision for a driven, analog-centric label that will finally get Bay Area techno noticed by its European counterparts.

From its original conception as a conduit for COTK's output, the imprint has since matured into a diversified, international roster of artists both seasoned and newly arrived, including Elon (Made to Play), Alland Byallo (Kontrol SF), Miguel Colmenares (Subtropical), and Limaçon (Poker Flat). Auralism is very much a cooperative, encouraging its artists to experiment within its twisted, propulsive blueprint while pushing them to the outer limits of impeccable sound design. The label has also hit the ground running with some of the dirtiest throwdowns that San Francisco has seen in years, importing talents like Pier Bucci, Lee Curtiss, Billy Dalessandro, Appendics Shuffle, Exercise One, and Pan-Pot to go head-to-head with the label's residents. With a release schedule jam-packed with new material, plus remixes commissioned from scene stalwarts such as Argenis Brito, Justin Maxwell, and Franklin De Costa, Auralism has firmly entrenched itself as a label to watch in 2007. 