There are 8 main reasons you should write a book. Which is most important to you?  Transcript Before you put pen to paper, finger to keyboard or before you fire up Siri to dictate your book, you need to answer one question. Why? Why do you want to write a book? Is the book a means to an end or is the book an end in itself? Is it a memoir, for example? And once you’ve done the book, the project is finished, that’s it. Or is your book a means to an end – it’s to do something else, to achieve something else? Because there are many different things a book can achieve. The things that I think we need to concentrate on, in the area of business, professional development and self-help, there are broadly speaking 8 reasons you might want to write a book. And the first is to attract new clients. 1) Your book can attract new clients If you think of Amazon, Kindle and all the other stores and directories as search engines then your clients and potential clients are searching there for something that will help them solve their problems. They’re raising their hand and saying I need help in this area. When they find your book there then you’re demonstrating a number of things. Firstly, that you have an answer to their problem. And so they might click through and they might buy the book. And then they’ll come and find you. So writing a book is an amazing way to attract new clients. And I don’t know about you but in this era of social media, when everybody is carpet bombing my inbox with stuff – mindless platitudes, pictures, clickbait, dreadful stuff, wasting my time – if I’m actually looking for something on Amazon, then I’m predisposed to look at it if it promises to solve my problem. So writing a book, getting it on Amazon or Kindle, or any of the other directories out there, is a great way to attract new clients. 2) Your book can inspire your community The second thing you might think about is… well, having got new clients, they’re reading you – your words are in their head – and you are actually going to be able to inspire your community to take some form of action. You’re not just listing definitions or a variety of things, you’re actually taking them on a journey of persuasion. So you can actually inspire your community to take some kind of action. 3) Your book as a platform for you and your business Your book then becomes a kind of platform for you, for your business and for your expertise. And it’s much better, frankly, than a business card or a brochure. Which will get chucked away at some point. But a book will go on their shelf and they’ll see your name forever. And your name will forever be associated with the theme or topic as an expert in this area. So your book can be a an amazing platform for you and for your business, selling and promoting your services 24/7. 4) A book can boost your credibility and authority A book can also boost your credibility and authority. Think about that word for a moment… authority. You’re an authority in your arena, you’re the author of that expertise, the origin, the creator. You created it. You were first to encapsulate it this way. So why not write a book that will give you true authority and credibility in your area. Now don’t get me wrong, you’re already an expert otherwise you wouldn’t even be considering writing a book. But. Having a book will add to your credibility significantly. Look around at your competitors. At the other men and women who serve your community. Do they have books? If they don’t then having a book will set you apart from that crowd. If they do have books then you may want to think about writing your own book. Because you don’t want to be left behind or positioned by your competitors as somehow less authoritative. Just make sure you write a better book than your competitors! 4m10 5) Your book can generate significant profit A book is also a fantastic way to generate significant revenues and profits. But not in...

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