Next up on our NAAA 75th series commemorating the diamond anniversary of the National Auto Auction Association is a conversation with Lisa Franz, who is the general manager of Big Valley Auto Auction in Texas.

Franz is also a member of the training and education committee of NAAA and is a 2019 Women in Remarketing honoree. She talks with Cherokee Media Group's Joe Overby about the auction's early days after launching in 2018, how NAAA has helped its growth and much more.

Lisa Franz of Big Valley Auto Auction

Conecta Marketing Group founder and CEO Andres Huertas discussed two important topics for dealerships and finance companies following his appearance as one of the expert speakers at this year’s Auto Intel Summit+National Remarketing Conference. Along with recommendations to boost communications between stores and credit providers, Huertas also explained how dealers and lenders can avoid misunderstandings about Hispanic car buyers.


Understanding important characteristics of Hispanic car buyers

Your weekly dose of auto industry news and conversation with top executives, specifically tailored for the used-car side of the business.

Understanding important characteristics of Hispanic car buyers

Auto Remarketing Podcast

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