A new vision for B2B Marketing is taking shape. A vision that celebrates and creates value for the individuals behind the logo. A revival of creative marketing where thought leadership, category creation, community and other strategies have become fundamental to developing and maintaining market leadership and building sustainable growth engines.

Join Gainsight’s Chief Marketing Officer Anthony Kennada as he teams up with marketing leaders, entrepreneurs and influencers for in-depth interviews in this monthly video web series.

B2B CREATIVES Official Trailer (2018)

The DocuSign Chairman opens up his playbook for building not one, but four different category defining companies -- GMF Robotics, Rasna Corp, Ariba and DocuSign. We also discuss why enthusiasm matters in B2B, the super power of exec comms done right, and about Keith's new mission to improve the productivity of the world.

Keith Krach on Category Creation | S01:E01

Maria Pergolino, Chief Marketing Officer at Anaplan joins Anthony Kennada to share her vision for recruiting and scaling a team of fearless marketers.

Maria Pergolino on Fearless Marketing | S01:E02

Dan Rogers, Chief Marketing Officer at ServiceNow, joins Anthony Kennada to discuss the power of purpose in B2B companies and the role that marketers can play to express purpose internally and to the world. Check out the full analysis at http://www.b2bcreatives.com/

B2B Creatives