We’re celebrating two milestones at B2B Marketing – our 100th episode and two decades in business this year. And who better to mark the occasion than our very own Joel Harrison, Editor-in-Chief and Co-Founder, and Richard O’Connor, CEO.

The pair take stock of how we and the wider industry have changed since the early noughties. They look at how to take a business from a magazine to the go-to community intelligence platform and why Propolis is the culmination of 20 years of hard work and know-how.

To find out more about Propolis and the mine of exclusive content, click here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_100:_celebrating_20_years_of_b2b_marketing

If you haven’t already, make sure you secure your spot to Ignite London – the biggest event on all things B2B. Over two days you’ll be inspired by B2B pioneers and game changers through workshops, roundtables, training courses and more. Grab your spot here: https://events.b2bmarketing.net/ignitelondon?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_london&utm_term=episode_100:_celebrating_20_years_of_b2b_marketing

Episode 100: Celebrating 20 years of B2B Marketing

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, spoke with David DeCheser, Chief Creative Officer, Valtech to talk about Valtech’s rebranding and why the experience innovation company decided to do it in the first place. 

They delve into everything from what traps to avoid when creating your brand creative to why building diverse teams is key for standing out. They also discuss what the visual design of a company should look like and how it can ultimately capture your brand’s story. Plus, we ask David if there’s anything he dislikes about marketing from a creative and design perspective.

Want to learn more about rebranding? Head to our Brand Room on Propolis and get exclusive content and insights here: https://propolis.b2bmarketing.net/channels/brand

Episode 137: How to visually make your brand stand out; plus the traps to avoid according to Valtech

Show 27 discusses the topic of B2B Demand Generation.  In this episode, Russell Goldsmith's guests are Carlos Hidalgo, CEO of ANNUITAS, a B2B demand generation firm; Joe Pulizzi, Founder of the Content Marketing Institute; Katy Howell, CEO of independent social digital consultancy, Immediate Future; and Joel Harrison, Editor-in-chief of B2B Marketing


Show 27 - B2B Demand Generation

Recorded at MOI's Disrupt Forum in London, where the topic of the evening was 'Building a modern marketing organisation of the future', Russell Goldsmith spoke with the four panel members before they took to the stage; Lorraine Graves, Head of Marketing for Cloud Infrastructure Services at Capgemini; Gemma Davies, Marketing Director of Apttus; Scott Allen, CMO at Microsoft UK and Julia Porter a Business Adviser and Board Member of the Direct Marketing Association.  Russell was also joined by Joel Harrison, Editor of B2B Marketing, plus he caught up with MOI's MD Matt Stevens on Skype from Singapore.  

Disrupt is a regular series of dinner discussions run by MOI, our sponsors for this episode, where you can discover the trends, techniques and ideas driving B2B marketing success in a disruptive world.  To find out more details about these events and more on what MOI do for their clients, visit www.moi-global.com

MOI Disrupt Forum

Show 45 - Building a Modern Marketing Organisation of The Future

Next week will see the very first episode of the B2B Marketing podcast. Molly and Adam take a couple of minutes from their busy schedules* to let you know what's in store, both next week and beyond.

B2B Marketing

The all new B2B Marketing podcast- special preview.

For episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list. 

We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business. 

We really enjoyed the chance to sit down with Sakina, and we know you’ll enjoy it too. 

The book recommended by Sakina is "Artifical Intelligence for marketers" by Jim Sterne. Pick up a copy at https://www.amazon.co.uk/Artificial-Intelligence-Marketing-Practical-Applications/dp/1119406331

If you’d like to keep up with Sakina, you can find her on social media, obviously. 

Twitter: https://twitter.com/Sakina_Najmi

Linkedin: https://www.linkedin.com/in/sakina-najmi-555b1115

adamharper3388@googlemail.com

Episode 6 - Sakina Najmi, Vice President Global Marketing at Sandvik

Just when you thought we were gone for good.... we're back! 

We were lucky to get time with Cat Dutton and Ruth Oakey of Atos for our latest chat, talking about the intersection of ABM and CX, interacting with customers and the value of diversity within a mature B2B business.

If you have any follow up questions for our questions, tweet them! Cat is on @cat_dutton1 and you can find Ruth at @Ruthoakey

Episode 3 - Ruth Oakey And Catherine Dutton of Atos

This episode Molly and I were lucky enough to meet and chat to Dr Christine Bailey, Chief Marketing Officer for Valitor. If you've not heard of Valitor, then you're probably not Icelandic

Christine was a fantastic speaker at our Ignite event in June, so we had to get more insight from her for those people that missed out!
Christine took us through some of the challenges and exciting opportunities that come with transforming a brand that is already established into something more purposeful and ready to take on the world.

In addition, Christine provides insight into the differences between working at different sized businesses, how colour affects brand and how to keep an energised and inspired team. 

The new entry for the book club this week is Marketing Rebellion by Mark Schaefer.

(Please note- we had some technical issues with the recording of this episode, so apologies for the poor sound quality!

Episode 4 - Christine Bailey, CMO at Valitor

Renowned behavioural science commentator and author, and all-round fascinating guy Rory Sutherland of Ogilvy talks to Joel Harrison about disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing! This podcast was recorded as a preview to the 2020 B2B Marketing Ignite USA conference, but the content is of relevance to anyone interested in B2B marketing.

Episode 7 - The power of behavioural science with Rory Sutherland of Ogilvy

The essential resource for B2B marketers.

Episode 100: Celebrating 20 years of B2B Marketing

B2B Marketing Podcast

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