A story from Andrew Thorp about a client of his who learned how to change his business pitch and hook the buyer emotionally, not just intellectually. People buy because it feels right.

Buying on emotion

Andrew Thorp recalls a time when he maxed out on networking and took on a new identity. Underlines the need for an elevator pitch which actually grabs people's attention.

Maxed out with networking

Andrew Thorp describes an unsuccessful attempt to explain to someone what he does for a living. But out of every crisis comes an opportunity!

Selling storage

Andrew Thorp explains how he and his business partner Sara Knowles managed to get interviewed by the BBC's Eddie Mair. It's an example of the type of opportunism you need when your marketing budget is tight.

Getting interviewed by BBC Radio 4

Andrew Thorp describes how a cafe/deli in London ALMOST got it right when it came to marketing - but its staff induction process let it down.

Our Daily Bread

Andrew Thorp explains why Neil Armstrong didn't want to talk about the moon, and what this might mean when it comes to marketing a business.

Mr Armstrong, we have a problem!

Andrew Thorp had a close encounter with TV Dragon Peter Jones, but a miscommunication led to an interesting exchange - and a blog!

A misunderstanding with a Dragon

Andrew Thorp explains how a TED talk from a young Malawian inspired him in an unexpected way.

The boy who harnessed the wind

Andrew Thorp shares the story of a young Frenchman who created a CV in the form of an Amazon page - and attracted global attention.

How to get noticed in the jobs market

Andrew Thorp describes an incident during the American Superbowl when a company showed what modern marketing is all about. A great piece of opportunism by Oreo.

In the moment marketing

Andrew Thorp relates a story told to him by his nephew about his time working at Nissan. It's a great example of how people have different perspectives on the same thing.

How people see things differently

Andrew Thorp recalls a great talk he heard at a conference in Romania, which began with a lovely personal story.

How to open a presentation

Andrew Thorp tells the story of a young man who learned how to sell himself.

People buy people

Andrew Thorp relates an insight about blogging from the great marketing guru Seth Godin

Why we should be blogging

This is a heartfelt and personal story shared by business mentoring expert Andy Hall. It's about overcoming fear, in this case the fear of public speaking, but it's the particular circumstances of the story which make it so moving and inspirational.

Public speaking - you CAN do it!

Lionel Cox, who does some fabulous work around personal relationship-building, recalls an experience from his early working life - the time he managed to get the better of a bully.

How to handle a bully

http://www.mojoyourbusiness.com/ interview with Steve Allington, MD of Allington & Associates, experts in inbound and outbound call handling. Steve talks with Andrew Thorp about training and strategy in the call handling industry.

Call handing wisdom from Steve Allington

http://www.mojoyourbusiness.com/as head of medicine and sports science at Everton Football Club, Danny Donachie (pictured) convinced manager David Moyes to allow an Indian guru to address the players before a vital match, with extraordinary results! 

Indian guru gives Everton FC an edge

http://www.mojoyourbusiness.com/ Joe O'Connor is a former member of HM Armed Forces and is now better known as 'The Transformer'. This story relates to some sound advice he gave to his son when pursuing a job opportunity.

Act 'as if'

http://www.mojoyourbusiness.com/ Will Kintish is a legend when it comes to marketing yourself through networking. Here he relates part of his personal story, where his career path was anything but linear and conventional.

Career and networking advice from a seasoned professional

http://www.mojoyourbusiness.com/ Will Kintish explains how his beliefs about networking and relationship building were influenced by Dale Carnegie, and his famous book 'How to Win Friends and Influence People'.

Kintish Networking Tip

http://www.mojoyourbusiness.com/ you have to give him his due, Simon Edmondson beliefs in the Federation of Small Businesses and this story shows it. King, Queen, Baroness or paralympian, he's not shy of signing you up, so convinced is he of the benefits of the FSB. His insight - always be ready to accept a purchase!

The importance of opportunism

http://www.mojoyourbusiness.com/ Helen and Lisa Tse left the corporate world to follow their passion for food and set up the highly successful Sweet Mandarin restaurant in Manchester's Northern Quarter. Helen tells the story of receiving a call from No. 10 Downing Street asking her to cook for the Prime Minister David Cameron and Chinese Premier Li. Not bad going for a small establishment in the North West, but it was the fact they'd already exported their sauces to China that put them on the PM's radar!

Small restaurant making a big impact

http://www.mojoyourbusiness.com/ John Hotowka is known as the 'Achievement Thinking Speaker', using humour and magic to delight and inspire audiences. A few years ago John was seriously overweight but he changed his diet and his life. Wisdom in a pair of trousers? Listen on...

The wisdom in a pair of trousers

http://www.mojoyourbusiness.com/ Andrew Thorp gives a short explanation of how he helps companies to tell their story, and why that makes such a difference.

Andrew Thorp - how I can help you

http://www.meetup.com/manchester-storytellers/ a short explanation of our Manchester Storytellers group, a practical approach to using storytelling as a marketing and influencing skill. Ideal for leaders, business owners, professionals and anyone interested in improving their communication skills.

Manchester Storytellers intro

http://www.mojoyourbusiness.com/ interview with Tom Cheesewright, a renowned commentator on future trends and their significance for individuals and organisations. Tom regularly appears in the media to talk about what might happen tomorrow and beyond. But he likens his experience of not being seen as a cyclist with the frustration felt by business people who feel invisible in their sector.

You may less visible than you think you are

http://www.schoolofmojo.com/ Andrew Thorp explains how the School of Mojo helps people who don't think of themselves as natural sales people to promote their product, service or ideas. It teaches a consultative form of selling, for those who want to be seen as a trusted advisor and an educator. For experts in their field to effectively package and sell that expertise.

Introducing the School of Mojo

http://www.schoolofmojo.com/ a personal and highly revealing story by communication guru Dr Nick Morgan. A wonderful example of the power of non-verbal communication and the importance of the back story.

Body Language Beginnings

Established and curated by speaker & storyteller Andrew Thorp, the Bank of Wisdom is an online collection of people's experiences, and the lessons they've learned. Like a bank, it allows you to make deposits and withdrawals. But in this case, the currency is stories, and the value is WISDOM!

Quite simply, we invite people to submit a short story in the form of an audio file. The story should relate to a SPECIFIC INCIDENT, rather than a broad reflection on a period of your life. The idea is that we all learn from experiences, but by tapping into each other's experiences the learning is compounded. 

We encourage people to engage with the stories they've been introduced to and, of course, to make a deposit of their own!

To submit a story, contact 'Andrew' via my business address info@mojoyourbusiness.com. I'll explain how it works.

We're especially interested in stories which contain the following themes:

resilience, inspiration, courage, team work, creativity, discovery, humour, marketing & communication and leadership. 

bankofwisdom

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