Most businesses suffer backlogs and data quality issues that tie up technical resource, resulting in complex projects with distant delivery milestones. This delays marketing ROI. So how do you get rapid results?


bd4h Podcast: Agile Data Management

70% of Data Science resource in business is spent on implementation with IT teams. Often the science is interesting but hard to action. As a result, many businesses fail to build or leverage genuine data science teams that deliver ROI at the speed of changing customer requirements. This short podcast explains how to scale and automate data science for business users.

bd4h Podcast: Automated Data Science

The pressures of hitting trading numbers often means that executives have little opportunity to consider customer value when planning pricing and campaigns. As a result, discounts and incentives can drive sales today but undermine growth tomorrow by cannibalising business and incentivising promiscuous low-value customers. We interview our CEO, Peter Ellen, who gives his insight into what it means to understand how trading decisions impact customer value.

bd4h Podcast: Smarter Trading

E-Consultancy recently found that 93% business who personalize increase their revenue, and our own data shows that nurturing customer relationships across channels increases customer life-time value by 300%. But most business only have an approximate view of who their customers are and find it hard to execute accurately throughout their life-cycle. In this podcast, we look at what it means to create personalized and effective marketing campaigns and customer experiences.

bd4h Podcast: Personalized Campaigns

One of the blockers to achieving multi-channel personalization is the complex IT project and data architecture it creates. Often this leaves businesses with long-term data design projects and high costs. Meanwhile commercial and marketing teams work is held up. In this interview with our CEO, Peter Ellen, we discuss the new breed of cloud based, action focused, analytics engine that prioritises the ROI proof points first.

bd4h Podcast: Execute Across Channels

What do Luxury retail customers and Sir Michael Caine have in common? Listen to a C-Suite executive with over 20 years’ experience at Harrods Ltd, Selfridges, Kurt Geiger and TVOE discuss the changing Luxury retail landscape, the challenges it faces and how all customers can be treated like Sir Michael Caine.

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