In this episode, we had the pleasure of speaking with Vanessa Bohns, PhD, renowned social psychologist and author of the new book, You Have More Influence Than You Think. An expert in social influence, her work has been featured in The New York Times, Wall Street Journal, The Atlantic, and The Economist. Bohns offers valuable insight for recognizing the effects of our actions on others, re-examining our fear of rejection, and exerting influence with care.  

During this conversation you’ll learn: 

- How to rethink your perspective on social influence and persuasion 
- The illusion of invisibility - why people notice you more than you realize 
- Recognizing your influence and avoiding missed opportunities 
- Why saying no is not as easy as it seems 
- The importance of understanding power dynamics

B.E. GOOD! Podcast By BVA Nudge Consulting - Vanessa Bohns

Join us as we speak with Nir Eyal, a leading authority on the intersection of psychology, technology, and business. In this episode, he shares his insights on how to improve decision-making through intentional design strategies. As the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable, Nir's work has been recognized as some of the best leadership and business books of the year by Amazon and the best personal development books by Audible. His extensive experience in the tech industry gives us a front-row seat to the companies that have changed the lives of billions of users through their ability to navigate human behavior.

During the conversation, we learned:

- 3 reasons why building healthy habits is the key to winning over your customers 
- How to create effective triggers for product design 
- The key principles of the Hooked Model in building user habits 
- How to proactively manage distractions and make the most of your time 
- Ethical considerations for making products that stick 

To learn more about Nir and his work, visit Nir Eyal Official Site: Articles, Videos, and Newsletter (nirandfar.com).

BE GOOD - Nir Eyal - Transform Habits and Win Over Your Customers

In this episode, we had the pleasure of speaking with Geoffrey L. Cohen who is Professor of Psychology and the James G. March Professor of Organizational Studies in Education and Business at Stanford University. Professor Cohen’s research examines the processes that shape people’s sense of belonging and self-concept, and the role that these processes play in various social problems. He has studied the big and small threats to belonging and self-integrity that people encounter in school, work, health care settings, politics, communities, and relationships. 

Geoff has just published the book “Belonging – The Science of creating connection and bridging divides”.

During this conversation you’ll learn:

•	Why Belonging is so important for human beings 
•	What are the main causes of the crisis of belonging 
•	What are the major elements that contribute to damage the feeling of belonging 
•	What are the concrete actions that could implemented to be successful at reinforcing the sense of belonging: wise interventions, situations crafting…
•	What are the advices Geoff would give to a leader to reinforce the sense of belonging at work, in school and in politics

To learn more about Geoff and his work, visit https://www.geoffreylcohen.com/

Let us know what you think about the episode on Twitter @BVANudgeConsult

Don’t have social media? Our inbox is always open at contact@bvanudgeconsulting.com

BE GOOD - Geoffrey L. Cohen - Belonging: The Science of Creating Connection and Bridging Divides

In this episode, we have the pleasure of hosting Julia Dhar. As a Partner at the Boston Consulting Group, Julia leads BeSmart, the firm’s Behavioral Economics and Insights initiative. With her background as a behavioral economist, she advocates for the use of behavioral insights to enhance product and service design across public and private organizations. Julia’s extensive experience includes advising and implementing behavior change initiatives across a range of sectors including finance, education, social welfare, and more.  

During our conversation we explored: 

- How individuals and organizations can positively influence their own lives and work through the thoughtful application of behavioral science 

- The business of being busy: discussing the ways in which people disproportionately hide their busyness and the need to identify non-promotable tasks 

- The challenges of change aversion and the need to ensure that people feel equipped to cope with change and keep up with a constantly evolving world 

- Human-centric and science-informed approach to change management 
 
We conclude by discussing Dhar’s hopeful vision for a world in which organizations prioritize the humans that will be changing, rather than the systems and processes that need to change, and the importance of strong connections between academic and business communities 

To learn more about Dhar and her work, visit Home - BCG Henderson Institute. Join the conversation and share your thoughts about this podcast on Twitter @BVANudgeConsult. 

Don’t have social media? Our inbox is always open at contact@bvanudgeconsulting.com.  

BCG Henderson Institute.com

BE GOOD - Julia Dhar

Welcome to our latest episode, where we explore the fascinating field of behavioral genetics with a true expert on the subject. Robert Plomin is a renowned psychologist and geneticist who has dedicated his career to the study of behavioral genetics. He is a Professor of Behavioral Genetics at King's College London and has authored over 800 research articles and several books, including Blueprint: How DNA Makes Us Who We Are. His groundbreaking research has significantly advanced the field of behavioral genetics and has led to a deeper understanding of how genetics and the environment interact to shape human behavior. 

During the conversation, we covered: 

- The important role that genetics plays in shaping behavior, personality, and mental health 
- Behavioral genetics and the future of effective intervention design  
- The complex balance between nature and nurture  

To learn more about Plomin and his work, you can find his latest book Blueprint: How DNA Makes Us Who We Are, available for purchase at various online and in-person retailers.  

Join the conversation and share your thoughts about this podcast on Twitter @BVANudgeConsult. 

Don’t have social media? Our inbox is always open at contact@bvanudgeconsulting.com

BE GOOD Robert Plomin - A Quest to Understand How DNA Makes Us Who We Are

Listen in on our conversation with Uri Gneezy, a professor of Economics and Strategy at the Rady School of Management, UC San Diego, and an expert in designing behavioral science-based incentives. Uri is the author of the recently published book, Mixed Signals: How Incentives Really Work, which explores how incentives really work in the real world.  In this episode, Uri tells us about the key elements at work in incentive design and his real-life experience influencing behaviors. He has worked with a variety of companies to help them define the right incentives to change the behavior of their audiences, always putting good intentions at the core of the approach. 
 
During the conversation, we explored:  
- Why incentives are not just incentives, but signals that convey information 
- How incentives are social 
- Why behavioral science is the key ingredient to design effective incentives 
- How to avoid creating the wrong incentives 
- Real-life examples of how to change consumer, employee, and citizen behavior 
 
To learn more about Uri and his work, visit Uri Gneezy Official Site (gneezy.com).  
Let us know what you think on Twitter @BVANudgeConsult.  

Don’t have social media? Our inbox is always open at contact@bvanudgeconsulting.com .

Uri Gneezy - The Incentives Design

In this episode, we have the pleasure of speaking with Sander van der Linden, who is Professor of Social Psychology and Society and Director of the Social Decision-Making Lab at Cambridge University. From a young age, he was intrigued as to why people tend to easily believe what they are told.  This has led him to research social influence and persuasion processes, authoring about 150 papers on the subject and the recently published book Foolproof: Why Misinformation Infects Our Minds and How to Build Immunity.
During this conversation, you will learn:
How misinformation works.
Factors that make us susceptible to it.
Which are the most common misinformation techniques.
Why prevention is so much better than cure.
Potential solutions to fight misinformation in this complex world. 
To learn more about Sander and his work, visit the Sander van der Linden Official Siteand play the free games developed by him and his colleagues. 

Join the conversation and share your thoughts about this podcast on Twitter @BVANudgeConsult.  

Don’t have social media? Our inbox is always open at contact@bvanudgeconsulting.com.

Sander van der Linden - Why Misinformation Infects Our Minds and How to Build Immunity

In this episode of the B.E. Good! Podcast, we speak with Hal Hershfield, author of the new book “Your Future Self—How to Make Tomorrow Better Today.” 

Hal is a renowned expert in marketing, decision-making, and psychology at UCLA’s Anderson School of Management, with his work being featured in esteemed media outlets like the Guardian, BBC, NYTimes, Wall Street Journal, Washington Post, and NPR. In this episode, we discuss his captivating work exploring the disconnect between our present and future selves and practical ways to make better choices for the future.  

You’ll learn: 
📅 Why the present day takes precedence over planning for the future. 
🧠 How our preferences change over time and why acknowledging these changes is important. 
🚀 The ways connecting with your future self can lead to smarter long-term decisions. 

 
To learn more about Hal and his work visit: halhershfield.com or find him on Twitter @HalHershfield. 

Join the conversation and share your thoughts about this podcast on Twitter @BVANudgeConsult. Don’t have social media? Our inbox is always open at contact@bvanudgeconsulting.com.

Hal Hershfield - Making Decisions for a Better Tomorrow

During our first episode we are speaking with Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and author of three New York Times best-selling books, including Predictably Irrational.  In this episode we dive into:

•	Dan’s frightening experience as a hospital patient, which later prompted him to launch an inquiry on how we can die better.  
•	How finding his writing voice took him a while, and how his “cookbook” is still in the works.  
•	Why an alternate career choice of becoming a politician wasn’t for him.
•	How making the invisible visible became one of his most important pieces of research.
•	What prompted him to say “the more I study decision-making, the more I'm willing to be paternalistic.”
•	And the link between office furniture, employee salaries and company profitability.

For more information on Dan, you can visit him at www.danariely.com

Let us know what you think about the episode on Twitter @BVANudgeUnit.

Don’t have social media?  Our inbox is always open: contact@bvanudgeunit.com

BE GOOD! By BVA Nudge Consulting - Dan Ariely - From Death to Invisibility

We speak with leaders in the field of behavioral science to get to know more about them, their work, and its application to emerging issues. Listen in for fresh insights, inspiration and to hear about some of the latest evolutions in the field. Behavioral Economics for good: Nudging better business and better lives!

BE GOOD! By BVA Nudge Consulting - Dan Ariely - From Death to Invisibility

B.E. GOOD! by BVA Nudge Consulting

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