The plan is to sell Bluetooth radius marketing that targets LIRR stations (looking at other lines as well) on all twelve train routes. 

This is the conversation where the plan was ironed out. 
https://soundcloud.com/beamflyer/lirr-sales-launch/s-JWyZA

If we start at $250 a month, for Bluetooth advertising at any stop, we’ll have $200 monthly/per stop to split. There are well over 100 stops on the 12 LIRR routes. (With a new list of prospects to call next month for the Major Account pkg that follows the train at every stop. Rotating in an ad for the Plastic Surgeon/etc every time the 6am from Port Jefferson hits a station, all the way into the city.)

On the Port Jefferson Branch there are 11 active stations, I think. 
https://en.wikipedia.org/wiki/Port_Jefferson_Branch 

This is one of 12 branches. Port Jeff & Babylon both have ridership of about 20 million annually from their respective stations. It makes the most sense to sell an entire line, vs having several incomplete train lines with unsold station stops. 
http://lirr42.mta.info/