Want to know what Bill Clinton, Floyd Mayweather, Tiger Woods, Team Sky, Alex Ferguson, Barack Obama and Maradona owe their success to? It all comes down to their mastery of the acronym 'O.S.T.', says Tony Blair's dominant former press secretary.

Political Legend Alastair Campbell Tells You How To Win

Let the highly impressive Deputy Director of the CIA's Counter-Terrorism Unit - the real-life Saul Berenson from Homeland - show you how to solve all your problems quickly and simply while everyone else panics around you. 

Solve your problems like the CIA

Feel like you're in a rut? Things will improve, says Paul Hannam, author of the inspirational book The Wisdom of Groundhog Day. In a nutshell: you just need to sit back and smell the roses more often...

How To Escape Your Own Groundhog Day

Want to have the steely-eyed glare of a world-class champion? Want to believe in yourself when no one else does? Then listen to Dr Bob Rotella, America's Finest Sports Mind Coach, tell you what strategies and approaches to take to act, feel, and operate like The Champ. After working with legends from all types of world-class sports, Rotella's insights on winning are priceless - be it on the field, in the boardroom, down the bar or while hammering away at your dream when everyone else says you won't make it. Here's how you will...

How To Chase Your Potential by America's Greatest Sports Mind Doc, Bob Rotella

Fascinating SAS Legend and prolific author Andy McNab tells you how to get more done, what was on his mind when he was being tortured in Iraq, destroying the enemy, the morality of murder, why feeling fear is a good thing, bumping into Andy McNab imposters, and how exactly he writes and structures so many of his books, including his new Tom Buckingham thriller, State of Emergency. 

SAS LEGEND ANDY MCNAB ON HOW TO BE MORE MENTALLY TOUGH

Welcome to another episode of Why They Win. Today I’m joined by Mike Matthews. Mike is the author of the book Bigger, Leaner, Stronger for Men and Thinner, Leaner, Stronger for women. Both are a health and fitness programme unlike any other you’ll ever try. I was sceptical so I downloaded the audio version on Audible. Three months later I was lean, with muscles. I could buy any clothes I wanted. My wife said I still had a bubble butt. But whatever. I could tuck my shirt in without feeling like people were pointing at my arse in the street. I didn’t have boobs that drooped down comedically like those droopy eyeball glasses. I looked better than I’d ever looked before. I was a solid 5 out of 10 now. I’m now physically fit. Mentally fit. And I’d highly recommend his program. It genuinely works. I’ve lost 45 pounds on it. And I sort of have a three pack. Which while isn’t the end goal of a six pack yet, it’s 50% towards the dream. Meanwhile, Mike has a podcast and website under the banner Muscle for Life, which supports users of his programmes. And if you want to change your life around drastically in the next 12 weeks, his is 100% the health and fitness program I recommend you follow. You’re not too old. His program works on you whether you’re male or female, young or old. Even though I’m 38 now and my face is so creased it looks like I’ve just woken up the whole time, my body looks young. Today he joins me to discuss how he devised the program and to explain exactly what it can do for YOU. Thank you for listening and I hope you enjoy the show.


How To Get Your Best Ever Body VERY Quickly

Stop trying to ‘just be happy’. ‘Being happy’ isn’t the answer. And it won’t satisfy you. Rather, says the philosopher Nietzsche, you should be truthful with yourself and instead nurture your passions, be more creative, have the courage to stop mindlessly being a herd animal - and, guess what, EMBRACE your suffering! Own it. It’s yours; the good, the bad, the ugly, the sad. And if you listen to that pain you’re experiencing, and stick with it as you push on through with your most creative of endeavours, that suffering will reward you with a higher, richer life experience. Or as Nietzsche said, "Throw roses into the abyss and say: 'here is my thanks to the monster who didn't succeed in swallowing me alive.'" All of which, I certainly thought, are mesmerising ideas, Especially given that they were explained to me by this episode’s honoured guest Dr. Brian Leiter - the most respected Nietzsche expert on the planet - whose ability to simplify the thoughts of this most sophisticated of thinkers in a way that was digestible for a dullard like myself to understand completely blew me away. For me, the ability to convey some of the biggest ideas of humanity in a way that’s simple enough for the man on the street to understand is an artform in itself. So it was an absolute honour and a privilege to speak with Dr. Leiter on the podcast. Please have a listen and comment below with your thoughts: Was Nietzsche right? If not, what crucial insight did he miss? Meanwhile, 100% check out and if you want to, order via Amazon, the second edition of Dr. Leiter’s book, ‘Nietzsche On Morality’. It’s been described as “the most important book on Nietzsche in the past twenty years.” You can snap his book up here: https://tinyurl.com/ycptegjw. Seriously, what Nietzsche and Dr. Leiter have to say will leave you amazed. I hope you enjoy the podcast. And thank you for listening.

Nietzsche: THIS is The Meaning Of Life...

Have you ever thought, “Sod it, I’ve had enough. I need to get away?” Well, if you have you’re not alone. But while most of us book a holiday in the sun somewhere, or at best, go on a bit of a mini-adventure, Jason Lewis took it to the next, next, next level. He decided one day to join his mate and travel around the entire planet in a 360-loop...using, um, only human power. That means while you and I might take a plane, train or an automobile, Lewis would, oh, you know: cycle, rollerblade, kayak. You name it: if it made you sweat and didn’t involve an engine, he was pretty much up for it. The funny thing is, he wasn’t even fit. He hadn’t spent months ‘doing cardio’ from an app he’d downloaded to his phone. He just packed a few clothes, and went for it. What an absolute badboy. He was also fairly average when it came to using those human-powered modes of transport, but that didn't stop him. And guess what? Although it took him more than a decade to complete, he never, ever, ever gave up. Instead, he continued on his path, along the way getting arrested. He was also injured. And left to go it alone by his travel-mate. Sometimes he thought he was going a bit potty as he drifted by himself across the Atlantic Ocean in...a pedal-boat! Yet he went to some of the most awe-inspiring countries on Earth and met all sorts of people from all walks of life. If having a sense of adventure is a personality trait that you hold dear to your heart, then imagine having been him. What a way to live part of your life. Honestly, it’s the craziest travel story I’ve ever heard. But wow, did he learn a few fascinating life lessons along the way, many of which he goes into more depth on in his outstanding books documenting a journey described succinctly by The Guardian as, "An Epic." You can snap them up at tinyurl.com/ybjqyq7p, and also get a good taster for his tale in this latest episode. This is his unbelievable tale...

The CRAZIEST adventure story you'll ever hear...

If it’s already been shown that many animals are self-aware, can recognise their own reflection in the mirror, have a sense of their past, their present and their future, then isn’t experimenting on them actually a form of torture? In which case, how can it ever be ethically right? Because, actually, if you look up images on Google of animal experimentation, you’d have to have a very hard heart not to feel disturbed. And yet, getting to a definite conclusion on the issue is far more complicated than one might imagine, as this episode’s esteemed guest Professor David Favre explains. As one of the world's leading thinkers on animal rights, and author of the new book 'Respecting Animals', he’s weighed up this topic for more than three decades. So if you’re looking for an open-minded understanding on the subject beyond the binary - "It’s torture! - It’s not torture!" - Professor Favre's insights are fascinating. You can buy 'Respecting Animals' here: tinyurl.com/y8no95rj. Thank you for listening and please write  your thoughts in the Comments section below on how I can improve the podcast.

Is animal experimentation torture?

Prepare to be inspired. When James Boardman retired from the Royal Marines, he was lost; circling the drain of life questioning his own identity and his purpose. The fact that he then developed his own life program to pull himself out of the mire is testament to both his own will to never give up, and proof that no matter how low you can get, you can often make a triumphant comeback. Now a vastly positive, inspirational coach of men who are questioning their own existence, his book ‘It’s A State of Mind: Stop Existing, Start Living’ has totally revolutionised the way people who’ve read it now lead their lives. In this episode, he explains how his system for better living works. Just listening to his perceptions on how to live a better, more fulfilling life lit a fire under my soul — and I hope his words have the same impact on you.
Take care — and go down swinging, Ben.

How To Be Happy Again, with the inspirational James Boardman

Lawyers and doctors are revered by society because they solve our problems when we can’t. Doctors fix our bodies, while lawyers fix our minds. 
So what is it that good lawyers do that would benefit us, if only we could think like them? How do they solve seemingly insurmountably complex problems with enough ease that they have full confidence in what they’re advising us to do? Surely then, for us to know how to think and operate like a top lawyer is to add a crucial string to our bow. 
Hence this episode’s guest, top lawyer Rustum Rau, whose ability to problem solve on such a sophisticated level sees him advise telecoms giant British Telecom as their ‘Legal Director, Major Transactions.’ How can we tap into his knowledge and skill set to up our own game? Please listen on for a very informative, lively, and mist-clearing exploration into how to problem-solve like the guys at the top.
I hope you enjoy the episode and continue to triumphantly forge your way ahead, 
Ben.

How To Think Like A World-Class Lawyer, with the exceptional Rustum Rau

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