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Wine may be one of the oldest industries and winemaking may be the oldest profession... or second oldest profession! Inspite of all the changes over time, the industry is still in flux. Some changes are good and others prove detrimental. Prohibition is one of those things or changes that wrought havoc on an entire industry. Another one of those changes moving rapidly is how the manufacturer's (wineries) are being acquired by large consortiums. Some of these companies are quite large and have far flung reach. Constellation Wines is one such company. Mind you, these are not bad changes, but if you as a consumer are looking for the element of owner pride, this is not about that. This is about profits and playing by the corporate rules even at a local level. Again that is not meant to be a bad thing.

As the wine industry grows in America and around the World, I only want to focus on America. It is a complex industry and is even more complex when you consider the strategies that go into marketing, of which pricing is a component.

I was recently in a BevMo store. (BevMo is a Northern California retailer of spirits, wines and beers and some even incorporate a very upscale deli/cheese counter.) I was talking to a corporate executive who happened to be visiting that store. I was looking a some labels and we started discussing the changes those particular labels had gone through over the years. We started reviewing all the acquisitions of some conglomerates and the list is quite impressive. Especially in the ability of these large entities to get their wines into the market and support them with marketing programs, tastings, advertising and quality control. But still, getting grapes into wine profitably relies on a very complex distribution scenario.

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