Inbound Mauritius - Building Trust with your client

Podcast 1: Building Trust with your client

Content marketing is often described as the process of planning, creating and distributing different types of content to a brand’s target audience. It includes SEO, Social Media, Email, Blogging; among others. Content marketing helps organisations do three main things; create awareness, drive sales and ensure customers retention.

Chapter 1 - What is Content Marketing and why is it important?

Content may vary in types and formats. With constant changes to how content is consumed and the attention span of customers, it is crucial to find a content type which captivates. While there are several declinations, content can be regrouped in broad types and specific formats.

Chapter 2 : The types and formats of content

8 Steps to create your content strategy

Step 1
Know your customers

Step 2
Define your customer journey

Step 3
Define your overall budget

Step 4
Set your goals and KPIs

Step 5
Decides which channels to use

Step 6
Decides which content to create

Step 7
Promote

Step 8
Analyse and Optimise

Chapter 3: Create your own content strategy

While writing this piece of content, I wanted to have one section to up the value of it. Here are my 10 best case practices which are applicable to any industry or channel. These cover different aspects of content marketing.

Chapter 4: My Top 10 Content Marketing Best Case Practices

My take on the future of Content Marketing in Mauritius.

Bholanauth Jason