Our guest today resides in Queensland, Australia, where he shares the mission of trying to improve the marketing of property images for real estate agents, property managers, and more! Joining us is Peter Schravemade, the strategic relationship manager for BoxBrownie.com, a company that offers a wide range of services to everyone working in the real estate industry. &nbsp; In this episode, join Peter and me as we discuss Australian and American sports, animals prevalent in Australia that are known to be dangerous, and how Peter is facilitating improvements in the real estate world. Hear how Peter Schravemade fell into real estate and some of the tips he offers to help realtors give their buyers what they want! &nbsp; &nbsp; Top Takeaways &nbsp;   Peter Schravemade's Advice for New Agents:   Peter believes that there is a massive absence in North America in teaching new agents on how to market a product. It's vital to understand that marketing a product, even in real estate, you should know your target audience. Peter challenges new agents to learn how to market a property correctly by treating it as a product and finding potential buyers that match that product! &nbsp; "Even if I did something right on that day, it was all about the relationship. My willingness to have a chat with the person no matter who they are." -- Peter Schravemade [00:13] &nbsp; "We know… less than 5% of listings will have a floorplan attached to it. Yet, there are consistent studies by the National Association of Realtors that talk about what purchasers want. Every year, the NAR brings out a generational homebuyer report. If you're not reading that, get a copy!" – Peter Schravemade [33:17] &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Episode Highlights: &nbsp; [00:23] Intro [00:39]&nbsp;Meet Peter Schravemade – Musician Meets Real Estate&nbsp;&nbsp; [01:22] Time zones around the world [02:39]&nbsp;What is Queensland, Australia, like? [04:25] Dangerous animals in Australia [05:48] Biggest misconception about Australians [07:33] American and Australian sports [13:18]&nbsp;How Peter fell into real estate [17:51] Beauty of real estate and music [19:01] Formally trained session musician [21:25]&nbsp;How did you start at BoxBrownie.com [26:28]&nbsp;The pivot moment at BoxBrownie.com [32:02] How are the photos edited? [32:57]&nbsp;The importance of floorplans [35:05]&nbsp;Popular services at BoxBrownie.com [40:41]&nbsp;Peter's advice for new agents [43:11] Connect with Peter Schravemade [43:54] Closing Thoughts [44:05] Outro &nbsp; Episode Notes:&nbsp; &nbsp; Joining us today is Peter Schravemade, a strategic relationship manager with BoxBrownie.com. In this episode, Peter Schravemade dives into discussions on Australian sports and dangerous animals while also explaining the importance of marketing in real estate. Peter Schravemade shares BoxBrownie.com's mission of improving the marketing of property images for real estate agents, property managers, and more! &nbsp; Peter Schravemade lives in Queensland, Australia, which he describes as having a similar climate to California and being where the Great Barrier Reef resides. Peter shares with the audience the plethora of animals that can potentially harm you but shares that it isn't as big of a deal as Americans make it out to be. &nbsp; Peter Schravemade originally was not planning a career in real estate. Peter finished school and went on to study music at the Queensland University of Technology and then continued his studies at the Beijing Conservatory of Music to obtain his Master's degree. In the late '90s, Peter shares that his younger brother was responsible for getting him into the real estate world. At the time, his brother was an accountant for a property developer and had issues finding an agent who would honestly give the service to potential buyers at their open houses. &nbsp; At the time, Peter Schravemade was not licensed and did not know anything about contracts. In Australia, you...

Episode 243 - Peter Schravemade, Strategic Relationships Manager - BoxBrownie

&nbsp;  uses a personalized story to creatively market businesses in real estate. Jessica Swesey, a Partner and Chief Copywriter for 1000watt, tells powerful stories of real estate businesses Through these stories, she brings out the characteristics of the company that connects with their customers. In this episode, Jessica shares how she began her career, the value of copywriting, and the mistakes she often sees businesses making in their marketing. She suggests that the most important thing a new agent can do is to “keep showing up. &nbsp; Introduction [00:01] &nbsp; Copywriting – a necessary skill for marketers [01:25] &nbsp; How Jessica came to San Francisco [03:55] &nbsp; Switching from Engineering to English [05:57] &nbsp; Jessica’s college experience [07:57] &nbsp; How a sports-writer position led to her current career [10:13] &nbsp; Experience working for Inman [12:53] &nbsp; Jessica’s experience working for 1000watt [17:30] &nbsp; The team at 1000watt works together to create a cohesive content [18:30] &nbsp; What it’s like to work with teams—the future of the real estate industry [21:19] &nbsp; The process of sharing stories of businesses—Sincerely Yours [24:09] &nbsp; Serving over selling [26:46] &nbsp; The mistakes Jessica sees businesses making while sharing their message [29:43] &nbsp; What one piece of advice would you give to a new agent? [32:15] &nbsp; Quotes: &nbsp; “At the time I didn’t know anything about real estate. If I can learn how to score a baseball game, I think I can figure out what mortgages mean and all that stuff.” [15:02] &nbsp; “A sale is an exchange of value. How can I give this person value?” [28:27] &nbsp; “When you don’t say anything at all, you are creating the space for others to come in and say something about you or for you.” [31:18] &nbsp; Resources: &nbsp;  by 1000watt &nbsp; : Serving over selling &nbsp; Find Jessica on Twitter  or  &nbsp; &nbsp; &nbsp; Connect:  Find&nbsp;|&nbsp;THE REAL ESTATE SESSIONS  At&nbsp;  Find&nbsp;|&nbsp;Bill Risser  At&nbsp;  On&nbsp;  On&nbsp;  On&nbsp;  RATE &amp; SUBSCRIBE&nbsp;  At&nbsp;   On&nbsp;  On&nbsp;  On&nbsp;

Episode 244 - Jessica Swesey, Partner and Chief Copywriter, 1000watt

Our guest today is part of a husband and wife duo who are relatively new to the industry but have already reached great success since starting. Joining us is Amy Karol, of Coldwell Banker in St Petersburg, Florida. Amy and her husband Adam, are a full-time husband and wife real estate agent team who go by the A-team. &nbsp; In this episode, join Amy and I as we discuss just how she and her husband landed in real estate, some advice for running a great business, and pet food donations in memory of a furry friend. Listen in to hear how Amy and Adam Karol, two Long Islanders, managed to make it down to Florida! &nbsp; Top Takeaways:&nbsp; &nbsp;  Amy Karol’s Advice for New Agents:   Amy offers a few great pieces of advice to new agents. The most important part of the information she provides is to find mentors who have different strengths that can help you along your real estate journey. It is essential to find people who are willing to help you out and watch you grow. Amy also shares that in the beginning, it’s easy to get caught in the growth aspect of learning, attending webinars, and taking classes. Education helps you grow and should always be something to strive for, but you also have to be doing things that will help you to uncover new leads and ultimately generating business.    &nbsp; “You know when you get your license, they don’t teach you in that first-class how to start a business or how to actually do anything that you need to do.” – Amy Karol [21:12] &nbsp; “You’re not taught how to start your business. You’re not taught how to do real estate. You feel like you have to learn everything. In one respect, that’s what’s so easy about us being the A-team. Adam is doing some things, and I’m doing other things, so I do have time to focus.” -Amy Karol [26:34] &nbsp; &nbsp; &nbsp; Episode Highlights: &nbsp; [00:27] Intro [00:43]&nbsp;Meet Amy Karol – One Half of The A-Team [01:37] Growing up in Long Island [05:20]&nbsp;What Amy misses most about Long Island [06:27] What Amy wanted to be at 15 [07:43] Attending Quinnipiac University [10:45]&nbsp;Working in Behavioral Intervention Services [13:06] An Unlikely Love Story [17:23]&nbsp;Teaching at St. Petersburg College [19:29]&nbsp;Amy and Adam’s start in real estate [22:36]&nbsp;Who impacted Amy’s growth and continued connections&nbsp; [24:18] Starting from scratch and fighting the doubts [26:00] Amy’s social media influence [28:03]&nbsp;Bindi’s Buddies pet food donations [33:02] Not mixing business with donation work [34:58]&nbsp;Amy’s advice for new agents [37:06] Connect with Amy Karole [37:35] Closing Thoughts [38:07] Outro &nbsp; &nbsp; Episode Notes:&nbsp; &nbsp; Joining us today is Amy Karol, a real estate agent at Coldwell Banker Real Estate, and part of a husband and wife real estate duo called the A-team. In this episode, Amy Karol shares how she got started in real estate with her husband, Adam. Amy recounts her story on how she landed in Tampa, Florida, doing real estate and her work running Bindi’s Buddies pet food donations in memory of her late furry friend. &nbsp; Originally from Long Island, New York, Amy Karol reminisces about some of the things she misses from where she grew up. Friends and family, the beaches, the food, and even the accents. Amy growing up, didn’t know what she wanted to be and admits she still really doesn’t know. Amy shares that no matter what age she is, she has always wanted to be a writer, never thinking it would be her profession but something she wanted to do someday. Amy also shares her love for animals. She thought briefly about working as a veterinarian or pet psychologist but didn’t materialize into what she was expecting it to be today. &nbsp; Amy ended up attending Quinnipiac University, graduating with a degree in English. Still not knowing what she wanted to be, Amy contemplated the idea of becoming an English professor, so she decided to attend graduate school at Dowling...

Episode 245 - Amy Karol, The A-Team with Coldwell Banker

Today, our guest is part of a powerhouse wife and husband real estate team who has been able to blend real estate with a holistic approach to life. Joining us is Pam Blair, the broker and owner of YogaBug Real Estate in Portland, Oregon. Pam offers a comprehensive plan that focuses on achieving the client's goals while keeping the mind, body, and spirit in balance! &nbsp; In this episode, join Pam and I as we discuss Pam's journey from the Midwest, through the Southwest, and how she ultimately ended up in Oregon. We discuss Portland, Pittsburg, and how Pam has been able to create a thriving community around the things she loves. Listen in to hear how Pam has integrated all of her passions into one cohesive business! &nbsp; &nbsp; Top Takeaways:&nbsp; &nbsp;  Pam Blair's Advice for New Agents   "My one piece of advice would probably be more than one word for sure. It would be learning the basics. Practice them over and over again because professional basketball players still continue to dribble the ball, right? Never stop practicing the basics and work hard."    &nbsp; "Both yoga and real estate allow me to tap into all of those just all of those interests, passions, and all those aptitudes. So, I feel extremely fortunate to do what I do in this life." &nbsp;– Pam Blair [8:28] &nbsp; "I want to cultivate clients that I not only like working with, but I love working with because this is my life and my time. It's how I spend my energy-- and I give everything I don't know how to give anything less than everything. I'm at a point in my career that every single person that I work with is not nice, they're great. I believe that by taking that step to be who I am and putting it out there that that has brought that to me, and it's an enormous gift." – Pam Blair [24:56] &nbsp; &nbsp; Episode Notes:&nbsp; &nbsp; Joining us today is Pam Blair, a broker, and owner at YogaBug Real Estate. Pam shares a fascinating story that has brought her all over the country. In this episode, Pam discusses how she can take all of her passions and combine them into a very successful real estate business. &nbsp; Originally from a small town outside of Pittsburg, Pennsylvania, Pam Blair shares her love for the Steelers as well as debunking a common old myth of the city. Pam Blair attended Carlow University, where she double majored in Biology and Psychology. When attending, she was on the pre-medicine track, but after graduation decided she did not want to be a doctor. Instead, she landed a job with a research team in the field of social psychology, where she spent seven years interviewing young women who had breast cancer. &nbsp; At the age of thirty, Pam found herself at a turning point in her life and realized it was time for a change. After traveling to New Mexico yearly to attend a stone carving symposium as she was an artist, she found it to be very transformational. She realized her life was changing, and she had some hard decisions to make. When on the plane back to Pittsburg, she realized that she was going back to Pittsburg to tell everyone goodbye. &nbsp; Pam Blair quit her job, got a divorce, and got in her car to drive across the country to live in Santa Fe, New Mexico. She met her new husband there and was looking for a niche business to start and landed on a window-washing business that saw a 25% increase every year. Pam eventually went to Portland, Oregon, to visit the naturopathic school and spent three days in the city. &nbsp; When Pam and her husband returned home, they could not get Portland out of there mind and decided to move there in 2004. Pam's best friend soon got her into real estate as she was a very successful real estate agent. Within one month of being in Portland, she became a real estate agent and was later joined by her husband in 2011. &nbsp; Pam Blair found a way to combine being a realtor and yoga instructor branding the company to be YogaBug Real Estate after wanting to serve her yoga community in a better way....

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